It can be exciting to start a new website or blog. The possibilities are endless, so naturally, you are trying to find the best ways to promote it and attract traffic. While there are plenty of amazing ways to get traffic, there are a few things that you are going to want to stay away from. Here are 5 examples of things you should never do to attract traffic.
Don’t Write About Multiple Topics
One of the worst things a blog can have is multiple topics. It is understandable to think that the more different topics you write about, the wider audience you can attract, but unfortunately it doesn’t work that way. If you attracted someone to your blog because of a certain post, then once the reader is done, they can’t find anything else related. They have no other reason to stay. Keeping topics relevant will attract readers that will be interested in all of your content, not just one article.
Don’t Sell Your Blog
If you are actively promoting your blog on popular places such as social media sites, it is important not to “sell” people on the idea of your blog. Using sales techniques usually do not work at all for blogs and can even hurt the overall image of it, pushing readers away. You should instead just provide your audience with as much value as possible, and then mention that it came from the blog. This tactic will work much more effectively and will also help your blog’s overall brand.
Even blogs that promote using pay per click campaigns and cost per impression deals shouldn’t use advertise that try to sell. Instead use a catchy phrase or slogan that sparks the reader’s interest so they end up clicking on your ad for valuable reasons, not because they were sold on the idea. The less selling that you do, the better.
Spamming was always a subpar way to get people to interact with links and advertisements, but as of today, spamming is almost completely useless. Lots of blog owners still try this tactic and spam links to their content all over the place, which usually doesn’t bring in any traffic and makes their blog look very bad to potential readers. Not only that, but major search engines have started to punish anyone who uses spam techniques and will eventually take their entire site down from the engine. As we all know, it is important to be ranked high as possible on search engines, so it is safe to say… spamming is one of the worst ways to promote anything, especially your blog.
Don’t Try to Target Multiple Demographics
You should find the best demographic for your niche, and stick to them. This will ensure that your blog gets the most amount of traffic from your marketing efforts and that the community on your blog will get along much better. Trying to target 2 or 3 different demographics will only turn bad because usually different demographics want different types of content and then you will be trying to come up with enough stuff to keep multiple types of people engaged, which is much harder. You will also run into the problem of people being combative on your blog’s comments. While you will never be able to fully control what the users of your blog say, you tend to have a much better community if they are all the same demographic.
Don’t Use Dishonest Techniques
Not using dishonest techniques shouldn’t come as a surprise. Doing things like using incorrect anchor texts to trick your readers into visiting your blog or using redirects on other sites to come to your blog will ultimately just push more people away and give your blog a bad reputation. Not to mention that once enough people report the misuse of your marketing tactics to search engines, they will eventually just remove your blog completely. It might take a little more time and effort to get a good amount of traffic the legitimize way, but it will be well worth it in the end. Don’t risk your blog for a few easy visits from unsuspecting readers.