5 Effective Time Saving Tips For Your Your Content Marketing Strategy
In our technology driven culture, content marketing is becoming one of the fastest growing ways to successfully build any online business. It has surpassed traditional marketing ways by focusing more on applicable and valuable information that appeals to the ideal client.
What Exactly Is Content Marketing?
Content marketing is a way of creating numerous tactics or plans of action that enables you to use modes, like the internet, to attract and retain your current and potential clients. Whether you are selling a program, product or a specific service. According to a survey from the Content Marketing Institute states that 70% of business-to-business marketers say that more content is being created in 2017 than in the previous year.
Why Content Marketing Strategy?
Using Content Marketing in your business has tremendous benefits. The top main reasons to why this type of marketing can be favorable for your business:
Reduction in your business expenses.
Growth in your sales.
A more devoted clientele.
Types of Content Marketing Strategies
Videos such as YouTube and Facebook Live Videos
One of the best ways to gain leads is through social media marketing. However, to gain organic traffic through social media, you must have a victorious strategy with your content marketing, you must have interesting content to share with your online audience, who could eventually become your loyal clients with the right emotional pull and tactics.
Of course, you don’t want to waste your time on the perfect content marketing strategy for you and your business. The following 5 tips will get you on the right track to get the ball rolling with your marketing content action plan in the least amount of time so you can start attracting your clientele.
The Top 5 Time Saving Tips in Your Content Marketing Strategy
1. Make Sure That You Outline Your Goals and Review Them Daily and Consistently
Goals are very important to have for your marketing plan, and gives your business a strong foundation and outlook. Keep in mind your social media influences when outlining your goals and make sure that your goals reflect the influence that you will have on your target audience. Also, don’t overwhelm yourself with too many goals. Some examples can include;
Increase you blog traffic by 50 % in 6 months.
Gain more subscribers to your content by 25% in 4 months.
A good tip when setting your goals, is to include percentages and specific time frames. Remember your marketing goals need to correlate with your overall business needs as well as the current and future outlooks of your actual business goals.
2. Who is Your Ideal Client?
One of the most important question that will help you understand your ideal client and attract them to your business, is to ask yourself one question first and foremost. The answer will get the ball rolling to understanding your target audience, so you can use the most influential type of content marketing for your business goals.
That question is; “What is your ideal client’s challenges as it reflects to your product, service or program that you are offering?”
After answering that question, you can move on to more queries in finding out more information about your ideal client. This can include their values, lifestyle, needs, desires, hobbies and so forth.
Once you find out who your ideal client is, then you have an excellent blueprint to creating content that will enable you to work with your goals and plan your marketing strategies.
3.What Are Your Content Types and What Is the Frequency That You Will Be Use Them?
Now that you have outlined your goals and understand your ideal client, then you are ready to move forward in creating the content types that are perfect for you and your business. As you read earlier, content types include things such as; blog posts, newsletters, videos and so forth.
A good question to ask yourself is; What content types can you commit to and stay consistent with? Don’t commit to content types that you don’t feel match your personality and business structure and do not overwhelm yourself with using too many content strategies.
An excellent tool to use in helping you stay focused and goal orientated, is using a content calendar. A content calendar is a resource that can help you stay on top of your marketing activities and short as well as your long-term goals.
4. Make Sure You Know Your Key Performance Indicators (KPI’s) and Be Strategic with Them
It is important to frequently measure which strategies are gaining the most leads and which are not. For example, how much traffic are you gaining through your emails? Blog posts? Videos? Podcasts?
5. It’s Important to Create a Content Promotional Plan and Stick with It
One of the best tips that will enable you to keep your content fresh and never lacking in ideas, is after you know your key performance indicators and what content types are working for your personal business, is to set up a plan for your content types.
Some examples may include;
Are you using Search Engine Optimization (SEO) to the max and using popular key words in your blog posts that will attract the most traffic to your site?
Are you planning the best strategy for your content types based on your goals, ideal clients and KPI’s?
The main thing to consider when following the above tips is to have fun creating what works for your personal preferences and business ideals. If you are not enjoying what you are creating, then your business will feel that and it will lack confidence which will reflect to any potential clients. Enjoy the process of content marketing strategy and as a result, your business will thrive.
Stevan Mcgrath is a digital marketing professional who possess expertise in brand design and development. Stevan is passionate about utilizing his diverse skill sets for new and innovative online marketing strategies. He has worked as a freelancer and a contributor to ProvenSEO. Despite having a wide influential reach, he seeks client satisfaction as his topmost priority. He also writes blog posts on recent digital marketing trends. To know his work and more details you can follow him on facebook, twitter, LinkedIn, Google+ .