Affiliate partnership channel/ Affiliate network is a self-driven platform which deals between an advertiser and its publishers. Although You can have your own in-house affiliate programs but it’s better to sign up as an exclusive advertiser for an affiliate network and enjoy the marketing. An affiliate program and affiliate networks both may be based on these models: Cost Per Action (CPA), Cost Per Lead (CPL), Cost Per Sale (CPS), or even Cost Per Click (CPC), Cost Per Visit (CPV), Cost Per Install (CPI). To learn more on the affiliate marketing models.
In general, professional affiliate networks combine various affiliate marketing models to offer them to their advertisers. This is an important benefit of joining such networks because their affiliates can construct their online marketing campaign using multiple models at the same time, just applying the most suitable to each particular marketing niche or publisher. Additionally, affiliate networks has various solutions of common affiliate marketing problems and challenges that they are ready to introduce to their advertisers.
Challenges and solutions in the affiliate industry
Clients and the industry are facing many issues with affiliate programs regarding daily-increasing frauds and many other issues. The Indian affiliate industry almost touching the end where the clients has no trust to ad networks and their work process. So, to win the trust back and give a new face to the industry, affiliate networks set some objectives to respond to all these challenges.
To deal with the listed challenges an advertiser may fruitfully cooperate with an affiliate network that provides many perks and benefits.
Thus, there are several objectives for every advertiser to join an affiliate network, that include:
Hassle-free work- There is no interference from any of the publisher at every point.
Cost-effective marketing- With an affiliate network each advertiser will remove the need to pay own money and time for managing a large in-house affiliate management team, pay for technology set up etc.
Relief of blind spot- To resolve the major issue, i.e. advertisers should know their ad spaces and respective activities.
Performance analysis – To avoid manual invoicing, ad analysis, delayed reports. Ad network will take care of the monthly reports on time.
Lessen your business expenses on an in-house team – When you have opt for the ad network’s affiliate program you just need to assign one or two person for your affiliate marketing rather than 10-12.
With these objectives affiliate networks and in-house affiliate programs try to overcome the challenging situation in the Indian affiliate industry. Besides this there was also a dilemma either to choose the in-house affiliate program or affiliate network’s. For those who are still dealing with the same situation, next to this I have explained both in-house affiliate programs versus affiliate networks, in detail.
In-house affiliate programs versus affiliate networks
An in-house affiliate program is not the same as an external affiliate network. For example, there is a content hosting site which has created, an in-house affiliate program. They have much less affiliates and publishers to deal with than an affiliate network, their scope of affiliate business is not as huge as affiliate networks have, because an in-house affiliate program is usually created as an addition to the major business. Respectively, for an in-house affiliate program it is too burdensome to provide its affiliates with a comparable to any affiliate network huge set of tools and innovative solutions for affiliate marketing.
So, for affiliate networks the major business is affiliate marketing, when the network include various advertisers and their affiliate programs under the network’s umbrella. In-house affiliate programs have a smaller number of publishers and the smaller scope of affiliate business, than an affiliate network usually has, and, this is the reason why these affiliate programs are more fragile in front of specific challenges of the affiliate marketing industry.
Challenges an advertiser faces while dealing with own in-house affiliate program –
Blind spot (Ad spaces)
Less transparent work method
Large Team management
Analysis(validations, reports, tracking etc)
Indian affiliate marketing has faced a hard situation when clients have so many challenges either they are using their own affiliate program or any ad network’s affiliate program and almost everyone was about to quit the affiliate marketing/affiliate program. 2015 was the year when admitad affiliate network stepped into India and resolved all the industry’s issues perfectly by providing Indian advertisers the best solutions, unique programs and tools. Since that time, advertisers started to enjoy the benefits of affiliate programs under the supervision of the global affiliate network
Benefits when you opt for an affiliate program with affiliate network
Blind spot (Ad spaces)- Full transparency regarding ad placement for brand protection, including manual publisher vetting.
Publishers performance– Hunt for additional partners based on the client’s criteria and its monetization tools for publishers. Over half a million publishers across the world already trust admitad. You can find and invite publishers/redirect current affiliates, and join your own program by yourself. You pay to these affiliates according to their actual results only, WITHOUT FEE to admitad system.
Analysis – With the support of extensive anti-fraud technology and services, including anti cookie-stuffing and tracking systems, each advertiser does not need to pay entry costs, and only pays for confirmed results. You will also get detailed & transparent statistics, on-time Validation, easy-to-use analytical reports etc.
Transparent work method – A good affiliate network has to introduce to its prospective affiliates a Full and transparent work method, when you can have a direct contact with Affiliate partners though your account manager who is there to handle all your deals and with the manager who solves all the issues with your affiliate partners. It provides its affiliate partners with all listed above.
Effective Team management- There is no need to manage a large team for the affiliate campaign, by opting affiliate program you can able to do more work with ease. Experience promoting global brands and exceeding their standards, you will be provided by 24*7 dedicated support team.
Extra traffic source– Use resources of personal affiliate program besides of aggregators’ traffic and other avenues of promotion. admitad will help you to engage an extra publisher and increase your revenues. You’ll be surprised how many affiliates don’t promote your project for lack of information on your website about affiliate program, but this is not a problem after it starts to take care of your affiliate marketing.
Time to choose your affiliate network
Now, to make your life easier, I recommend you admitad, as I have personally used it and find it great. It’s an international CPA affiliate network. Its biggest volumes are coming from the United States, Western Europe, the UK, the CIS, and India. Also, it gives the higher results on every possible model they work on, with its maximum ROI. Since 2010 it proves to be a reliable network. It is also helping in educating the affiliate marketers, publishers and Internet users about the importance of accountable advertising, that obviously adds some volume to its global reputation regarding so actual topic of AdBlock.
They will give an access to a wide & full list of the top-rated publishers anytime available for you. admitad managers will reply your ticket within the flash of the second with the necessary solution you want. They also facilitate you with the trilateral meetings of top publishers, advertisers and their managers where you can personally meet partners promoting your product, discuss exclusive terms and joint action plans.
And, this is important! There is no need to pay extra fees for lessons and mentorship on CPA tactics and methods, because the multilingual support and professional admitad managers will resolve any problems for you.
Still not sure if a personal mentor will help? Why not to get in touch with one of them and call today?
Affiliate channel’s Tools
admitad provides its affiliates with so many cool tools and technologies! They created a proprietary In-house platform that also introduces to its users a variety of innovative tools as own tracking technology, a retag tool, retargeting solutions, product feeds, cart tracking, v-contact, automated chat agent, ticket systems and a set of coupons and deals. Apart from these, publishers who drive traffic on your offers, will get access to the pool of all system’s developments and capabilities.
And, what is really nice, is that admitad is a host of various global events that help affiliates to work successfully and to network with the TOP advertisers personally.
Sign Up Process?
As I said above, with an affiliate program a prospective partner or affiliate should not have any difficulties to register or sign up. If they have these difficulties in the signup process, this network may loose the clients’ trust for further partnership. It should be simple and easy to go, both for you and your publishers. I suggest to go for a reliable network like admitad, as it has a user-friendly interface which proves to be a magical trait to acquire traffic.
Although, signing up process for each affiliate program is different, as It depends on the interface of the platform, I have found admitad to be an easy one to use in the long term. Look at the scheme below:
PUBLISHER ADVERTISER’S AFFILIATE PROGRAM SIGN UP ADMITAD ADVERTISER’S PUBLISHER USER
Reasons to join: benefits of an affiliate network
We all currently understand the value of CPA as a marketing channel to boost your advertising campaigns online, and, to raise your income. Now, transfer all your hassles right to admitad! They handle everything from pixel placement to billing and payments, and, no technology cost involved. My suggestion for you, guys, is to choose a network like admitad than arranging and managing many publishers on you own. And, admitad has many various selected publishers around the world to choose from their list.
Look at the most important reasons to join admitad:
No validation/ invoicing
No payment processing
No need to affiliate recruitment
High Quality Traffic from multiple resources across the globe
Promotion of the campaign by experienced account managers (24×7 account manager support)
Preliminary approval process
Global GEOs with Various Verticals and traffic worldwide
Direct contact with the Publisher
Cross-device tracking (up to 5 devices in one admitad app!)
With its successful affiliate marketing admitad has (global count of clients) + successful clients who are using affiliate program and happy to opt this service.
How to Join Step 1
Just, sign up for https://www.admitad.com/in/aboard/registration/ & at once your account is created, you will receive a unique affiliate link which you can place on your website for inviting affiliates to join your affiliate program.
Well, it’s an effortless process to join admitad network. When it comes to making choice between an affiliate program or an affiliate network, the second option is always more beneficial rather than a self-hosting affiliate program. With an affiliate network, you are getting various options to get credibility, good promotion resources, expert support, and a cost-effective service. Just check the details of both and You’ll see that the most suitable option is what I was talking about, – an affiliate network. And, the wider GEO it has, the better for you the network is. So, global networks are always better because they open many doors to many markets worldwide as I was pleased to open for myself with the help of admitad.