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If you’re doing any kind of marketing online, I hope you have a gameplan. Or if you want to get technical, a BUSINESS plan. It doesn’t matter if you’re building an online business from the ground up or doing affiliate marketing for some extra income. You need to have a plan. You need to have structure. You need to know what you’re doing.
But that’s not what I want to talk about here. Not this time around. But it was worth mentioning. With that in mind, it’s always a good idea to know what resources you have available to you. Especially if you’re just starting out.
I teach and coach many different ways to market online. Banner ads, email marketing, blogs, fan pages, etc. I took a break from PPC advertising for a while but have recently added back into my marketing funnel. I found that PPC was not always beginner friendly. It could be intimidating AND it could also cost you a lot of money if you weren’t careful. If you didn’t know what you were doing.
So a lot of the people I worked with, we’d stick with other traffic sources. There’s plenty after all. There were so many changes going on with Google Adwords. It was getting more competitive. Campaigns were being wiped out over night. It just felt very uneasy to a lot of people. To me, also. So instead of trying to convince them otherwise, I just took it as an opportunity to focus on other areas.
PPC can and will still cost you money as you set up a new campaign. It’s the cost of testing what works.But paid search advertising is still powerful. Especially for affiliate marketing, where you can get in front of the exact person you want. At the exact moment that they’re searching for what you have. Right place and right time. That’s the beauty of it.
But if we pay attention, we’ll realize that there are resources available to us to minimize our cost. If you have any kind of web hosting, chances are they have a PPC voucher waiting for you. From $25 up to $100, for Google and/or Bing.
Bing offers $25 in free search traffic when you sign up. If you do some searching on your own, you’re going to find even more vouchers out there.
We’re not talking thousands of dollars. But we’re talking about enough to cover the beginning stages of your campaign. This means that by the time you’ve used up your free traffic, your campaign should be pretty lean. It should be generating leads. It should be generating revenue for what you’re promoting. And going forward, the revenue covers the cost of the ads.
You end up spending no money out of pocket on it.
So instead of spending $25, $50 or more on getting your campaign set up and running, it’ll look more like this:
You set up your first campaign on Bing, using their $25 credit (or a different voucher)
You load all your keywords and ads, and let the campaign run a couple of days (setting your daily limit to $10, so it doesn’t go over your credit amount)
After a day or two – depending on how fast traffic comes in – you go through and weed out non-performing keywords.
You create new ads targeting the keywords that were searched most often
After a few days or more, your campaign should be pretty lean and performing well.
What do you do now?
Head over to Google Adwords and set up and account there using a $100 credit
Transfer that same campaign over from Bing
At this point, it should require some minimal testing on the Google network to perform.
But you have that $100 credit, so any necessary changes to optimize it won’t cost you anything.
And you could also do this the other way around. Google frist, then transfer over to Bing.
Everyone knows that PPC can be a pain if you don’t know what you’re doing. If you don’t take the time to watch a campaign closely in the beginning and get it set up right. But if you’re willing to take the time to learn this skill AND you take the time to find the resources available to you, PPC is a powerful tool for us affiliate marketers.
To Your Success,
Adel (‘Oddle’) is a longtime internet marketer and online marketing coach. Far from perfect, he has spent many years (and many dollars) learning just about every mistake there is to know when it comes to online marketing… all just so you, dear reader, won’t have to suffer through that same agony.
He now works online full time, doing things the right way. You can visit his newest blog – www.RecruitingForMLM.com – for more helpful information, to contact him or to add his Facebook page and follow him there!