Sometime ago, businesses through internet promotion were ignored and other businessmen even laughed at the idea of sending letters through electronic mails. Today, computers had become indispensable, and even mobile phones had internet applications on it. This is now a totally different business world which uses social media networks as a means of marketing one’s business.
While doing business traditionally still exists, a large percentage of entrepreneurs had turned to internet marketing. However, several myths on promoting business online had been prevalent which can greatly influence your success or failure as you venture in the field of internet marketing. Being able to dump these myths could help you focus your efforts towards a realistic goal and more stable market positioning to make internet marketing a productive endeavor for your business.
Table of Contents
1. Internet Marketing is pretty simple
Says who? Doing business and advertising through the internet requires serious hard work, in addition to time, money and effort. Although sales staff is not that big and production cost incurred is not that enormous compared to a traditional company, a lot of tedious work need to be done before you can establish a business online.
2. Hiring young people are better since they know the internet well
It may be true that younger generations have the real hang on the internet world yet they can only do so much than help you explore around. You still have the responsibility on what to do with your business and monitor what’s going on with it 24/7. You cannot simply rely on young people to work for your online business and it is essential that you are hands on in monitoring and managing the workflow of your work force.
3. A Facebook account is all you need to start online marketing
While Facebook is a monster page where you can start interacting with people, it doesn’t necessarily mean that your business spells success here. It will take a lot of commitment and consistency to make your presence felt and target your appropriate market. Being social is just one of the ingredients for a successful internet marketing campaign but do not give all your efforts in this aspect alone in your internet marketing scheme.
4. Adding friends and gaining “Likes” can boost your success
While this may be true it is not the only measure of success of your online business. Unless everyone checks on what your business really is, there will never be an assurance that social media networks can become a productive endeavor for you. There is more than just getting likes and recommendation from your network of friends. Giving quality content, valuable information and substance to your site also matter. There is a difference between a likable website and a saleable product.
5. Making money is easy online
This statement is true if you are able to follow the most appropriate internet marketing campaign that will suit your business. Anyone may read your advertisements, but unless they take action on what they have just read, money or income is impossible. You need to deliver actionable ads to make you earn better online although the internet harbors a lot of opportunities to make money using the internet technology.
6. There is truth in “Get Rich Quickly” schemes
No one had ever experienced getting rich very quickly by just reading an internet marketing plan. This is just a hype to easily capture attention and scan the ads to know what the business is all about. It takes effort and the right internet marketing strategies in order to get rich from the industry but it never happens overnight so be realistic with your internet marketing goals.
7. Making business online is relatively free
Start up capital may be minimal yet you also need to pay for your internet fee, power and maintaining your domain or website. Money begets money; there will be no possible income if you don’t have any investments. So don’t always expect that you get everything for free when you venture into internet marketing.
8. Internet Marketing is for the famous and big companies only
Big companies started from scratch before they succeeded. Proper marketing strategies, useful products and affordable price are attributes which can make a business successful. Any entrepreneur can always use internet marketing for their business whether they are small or big companies.
9. It is a first come, first served market strategy
Everything depends on how you handle your own business, your advertising promotions, products and some other relevant matters. Other companies or individuals may be well ahead of you yet if the products they offer to the consumers are not that viable and saleable, there is no guarantee to make money no matter how long you have been in the online business.
10. Your business is not welcome online
In this computer generated world, everybody almost has an internet connection, own various social media accounts, shop online and bank online and basically enjoy all the convenient transactions possible through the internet. In fact, there is no limitation on what business you can do through the internet. The consumers are now becoming dependent on the internet for their needs and wants and you can always use the technology in delivering a good business to meet their needs. Your success matters when you know how to do the proper market positioning in the internet and your creativity and ingenuity has no limits when doing business online.
About the Author:
The guest post is done by Stacy Carter, a technology and seo writer and blogger. She covers tech and seo news on many websites. She runs her own website: Android Spy where you can find out much useful info how to use spy software for your mobile device.