As with any relationship, communication is always key. If you find your relationship with your affiliate partners could benefit from better communications, you’re in the majority—truth be told, just about every affiliate partnership can do with some better communication practices. Opening the lines of communication only serves to facilitate the transfer of ideas and information, two things that directly lead to more profitable businesses.
Seven Ways You and Your Affiliate Partners Can Communicate Better
With that said, here are seven tips for opening up those lines in order to make a more fruitful and successful affiliate partnership.
Start off on the right foot with money making offers. Your promotions need to be hitting the mark each and every time, right off the bat. When you start off strong with an affiliate, it opens the lines of communication instantly. Trust is built and a back and forth emerges that can only lead to profits down the road.
Make sure your offers and promotions are offering partners relevant information that turns conversions. Keep the commission, service and brand awareness at the forefront of your offers and then deliver on those promises. Communication will follow naturally.
Don’t let open lines dry up. Communication is a two way street, but it’s going a lot faster on your end of the block. Keep in mind that you might not be the only game in town so if you send an email and don’t receive a response, follow up on it a few days later. No response again? Reconnect once, twice, even three more times.
Just like you, your affiliate partners are probably busy and it’s fairly simple to get overwhelmed with your inbox. How many times do you star conversations to respond to them, only to wind up deleting the conversation a few months later? You figure if it was that important by that time, the other party would’ve followed up. Well, you’re that other party so follow up. Affiliates will appreciate the attention, especially if you’re offering a little something different each time. Just don’t turn into a stalker!
Be the chatty Cathy of the party. It’s up to you to keep those lines of communication open so be sure your monthly newsletter goes out on time, every single month. Also, ping them every now and then to stay fresh in their minds. Each month, schedule a half an hour phone or Skype facetime with your best affiliate partners. Use this time to gather feedback on programs, ideas, find out what any problems are and generally brainstorm about offers and services.
Face-to-Face chats are best. You can use email or other chat programs to communicate with your affiliate partners, but nothing beats a good conversation since nothing gets lost in translation. It’s even better if you’re looking at the person because most of our verbal cues are non-verbal—as much sense as that makes!
We are able to recognize facial expressions much more quickly than we can infer the inflection of a person’s voice or worse—text. Facetime guarantees that there are no miscommunications while at the same time, strengthening you and your partner’s bond.
Attend conferences and seminars. Anything that is industry related, you should be attending. This is not only good practice for communications, but also for your business as a whole. Still, networking with your current affiliates while making contacts with potential new partners is the name of the game.
Schedule your meetings ahead of time and plan to meet before the conference so that you are sure to leave yourselves time to meet up. A special dinner, event or outing for your best affiliate partners is a great way to not only communicate with them, but also motivate.
Learning is a two-way street. You should always be teaching your partners and they should always be teaching you right back. Webinars are a great way to accomplish this goal from your end. This also helps your affiliate partners understand how you operate your business, allowing them to step more into line with the way you do things.
Be yourself. There really is no better tip than to always be yourself during communications. Oftentimes, we get caught up in the impersonal world of the Internet, but remember—the more human you make yourself, the more your partners will remember that at the end of the day, this is a business partnership, the same as you would have in a 9 to 5 office.
About the Author – John Gibb, the author of this article is the founder of HealthyWealthyAffiliate.com, a sough after website promoting health products for the health niche industry. For more tips on how to succeed in affiliate marketing and writing for the web, do visit his website today for more details.