Since its launching in 2011, Google Plus has become more than just a social media site. It grew into one of the most powerful social marketing channels after ranking second to Facebook in 2013. Online marketers now view Google Plus as a viable channel to use in promoting business branding and authority in the social media community. If you intend to leverage Google Plus for your marketing venture, here is a complete guide to help you become successful when using Google Plus marketing in 2014.
Good reasons why you should use Google Plus for marketing
Before you embark on your Google Plus marketing campaigns, it helps to understand about the great features and benefits that you can derive from using Google Plus. Here is an overview about how Google Plus can help in your marketing venture.
Google is the master of all search engines. You as a marketer have the advantage of using Google’s platform in marketing your business online because it is the number one search engine on the internet today.
Google Plus helps you to build your social signals. The Google Plus circle can help increase your business’ social signals which are very favorable to the search engines. The platform provides different social features such as hangouts, circles and social communities. Using Google Plus will leave social signal trails that will increase your Google rank position through your social media marketing process.
How to leverage your Google Plus marketing to boost your business
There are effective ways on how you can improve the result when using Google Plus marketing. You can enjoy the best advantage of using Google Plus in social media marketing by observing these best practices as a guide in your Google Plus marketing venture.
Optimizing your Google Plus profile
Your Google Plus profile is the first stage of engagement that you will have to your potential customers. By optimizing your profile you can easily connect with other people to create your circles. Make sure to provide a cover photo to your profile and make an entry to the about page in order to allow others in getting to know more about you, your business, interests, services and skills to attract them to your Google Plus profile and create more followers in the process.
Create interesting posts and curate contents
You can empower your Google Plus profile for marketing by regularly posting content and share great and interesting ideas to attract more followers. When your profile is public you can easily spread your content across the Google Plus community. Be active in leaving comments and sharing your thoughts to other Google Plus users’ posts and leave your signature embedded with your Google Plus profile link.
Grow your Google authorship
One of the best marketing advantages with Google Plus is giving its users the ability to grow their Google authorship which can increase your popularity in search. Using Google Plus in your blogs will help increase your authorship and trust rating. The search result will likewise feature your Google Plus profile on each of your blogs while highlighting your profile picture. This is an enticing feature that can help you attract more followers for your business. People will likely click on your blog whenever they have seen more people in your circles, giving them the impression that there are many people that trust your authorship and essentially your business.
You can use Google Plus to market your business locally. Consumers are getting more active when using the social community when looking for products and services and you should definitely not miss the opportunity of being found in the Google local business listings by promoting your Google Plus profile. Make sure to promote your local page in Google Plus and make your business more searchable by adding the appropriate category of your businesses local phone number and address.