How To Optimize Google Places Listing For Traffic? 7 Simple To Follow Ways!

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With the rise of e business, several tricks and tactics have been tied and tested to attract a larger audience. For that purpose, being listed in Google Places is required. It helps sharing the business and store information with the prospects. A store locator plugin (Magento store locator for Magento-based ecommerce shops) can also help in making the store hunting process easier for the shoppers. It attracts not just the high site traffic, but also gives a boost to the sales volume of an e store.

How to optimize your Google Places Listing for enhanced site traffic? Here are some helpful ways to make the search more compelling for your prospects.

Quality Guidelines: Need To Follow

Following the quality guidelines of Google is the top thing to consider for a better Google listing. You need to

Be authorized to manage Google Places listing
Use online and offline modes to represent your business
Provide exact location information

Places Listing: Provide Complete Information

It has been recommended by the experts to complete the Places listing properly so that it can best attract the searchers. The reason behind this is Google’s intentions to provide the users with an enhanced web experience. So, other than the required fields, also fill in the optional ones. The difference comes in displaying the listing at Google’s end, and the search engine gives preference to the completed information. On the shopper’s end, the complete information is a big appeal. Therefore, include the following information in your Google Places listing:

Website URL
Email address
Phone number
Operational hours
Payment forms (accepted ones)
Written business description

Business Categories: Choose Properly

There are several categories mentioned in the Places listing to help the searchers find the best possible option in less possible time. The first three categories are shown initially to help the searcher decide which way to go; more categories are displayed after a user clicks on a link.

Keeping in mind these facts, it’s important to pick the categories that truly represent a business. Google’s suggestion is to pick the specific categories instead of general ones, exactly describing what the business is all about.

Business Description: Write Meaningfully

The display of Google Places listing depends greatly on the device being used by the user. The displayed business description should be persuasive for the prospects. Convey the core value of your business towards the customers and focus the resulting clicks instead of keywords.

Select the words that could speak to the customers and convince them about making a deal. That is because Google considers geography and categories, you have mentioned, to display the results against any particular query. Offer solution to the customers’ problem, when it’s related to a business.

Content: Go For Richness

A research, conducted by Meditative in 2013, revealed that the users’ eyes go from the left to the right direction at the first two listings. However, for the third listing, the attention of the users switched to the pictures at the right side of the screen. These findings were for iPhone listings. Rich content plays vital role to make the listings impressive and persuasive. Include high quality images and video to communicate your business purpose effectively. Better to include coupon codes, blog posts, social media updates, or any other special offers.

Customer Reviews And Feedback: Say Welcome

Google prefers businesses to be listed at top of its Places listings that get the best reviews from the customers. Get customer reviews while giving your customers a card at your brick and mortar store, Make sure to check if your website URL is mentioned over that. Get the cards printed with your websites URL. Also, ask them to write a review for your business online. It will appeal to the Google for better Places listing. Placing a Places’ link on your website is also a good option to encourage the customers of writing a review.

Google +: Integrate Your Business

While being listed at Google Places, integration with Google + can help a lot. By doing that, you can

Create customer-friendly posts
Give customers a response to their reviews
Make an appealing cover photo

You can create your profile with great ease by simply using the email address, linked with the Places account.

Have you tried Google Places listing to give your website traffic a real boost? If you want some other easy option for customer’s convenience, you can go for Magento Store Locator (for Magento-based ecommerce websites). It will automatically detect the location of the customer by using Magento Google Maps and will display your nearby store to make the real-time shopping easier.

If you have used this plugin at your ecommerce store, share your experience with others because sharing is all about caring.

Author bio:

This contribution is made by Simon Walker. He is a professional ecommerce expert currently working for Fme. The company is well known for its Magento Extensions.

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