SEO and Social media trends are two distinct yet interrelated fields which are constantly changing, evolving and influencing each other. This article will help you discover those top 15 tools that have the potential to help you stay ahead of your competition in the realm of social media marketing. Stay tuned with us to know more about such changes in SEO trends in 2016!
Table of Contents
Create a mobile-friendly website
Nowadays, it is easier to stay connected to the internet through mobile phones rather than computers. So, people mostly prefer to do their online surfing on their advanced Smartphones or Tablets. However, if your website does not open on a mobile phone or is not suited for the specifications of a Smartphone, then you can risk losing a lot of visitors. Such websites seriously affect traffic and can cause a loss of potential conversions. Thus, it is important to design and create a website which is mobile-friendly, catering to the trend of increased Smartphone usage in the modern world.
Add specific keywords for Voice Searches
Long-tail keywords are longer and more specific than normal keywords, which we often use while curating content. But, digital assistants these days like Siri, Cortana and Now, are using long-tail keywords. These digital assistants are taking internet search to a higher level with these kinds of keywords. These keywords are long but highly accurate, making conversion rates higher. Including such keywords to your website can considerably increase your ratings.
Tap the local SEO
Maintain your online presence on Google through this user-friendly tool, Google My Business. This tool helps you to get noticed more prominently if someone does a local search. Google has changed the way it presents the results of local terms. Hence, get your brand listed on Google My Business. This can help you appear on results of Google Maps and even track customer reviews that can help in building your reputation. Local SEO is almost always underestimated, owing to the lack of understanding of how elements such as address, contact details, and customer reviews can essentially help in increasing your search engine rank.
Social posts for better ranks
It is very imperative for websites to tap the power of social media. Social media occupies a huge space on the internet, owing to the immense usage that it is finding in the digital realm, both for businesses as well as visitors. Make sure that your website has direct connectivity to social media pages so that content and viewership is given a considerable boost. Place all the links to your social media profiles such as Facebook, Twitter, LinkedIn, etc. on the homepage as well as on specific content pages so that visitors can directly share content on their social media profiles through your website.
Optimize your website for App-store
While on mobile phones, it is easier to surf on apps as compared to mobile websites. It’s easier to search and even utilize a mobile app as compared to a mobile website. However, it is even more important to enhance the visibility of your apps, since your business app needs to stand out amongst myriad other apps in the market. Optimize your business app for the app store and learn to bring functionality to your visitors, while simultaneously making the most out of your Play Store experience.
Go beyond traditional SEO norms
These days, it is just not enough to base the optimization of your website on the presence of relevant content. One of the most important elements, in this case, is to ensure the presence of internal links as well as a stable and intricately designed site structure. Search engines rank your websites on the basis of a lot of factors, such as conversion rates, customer engagement, the relevance of content and various social signals. Therefore, it is important to think beyond conventional SEO tools and to follow updates on the changing Google algorithm!
Social media sells!
People these days are mostly hooked on social networking websites like Facebook and Pinterest. Sellers prefer social networking sites since through these pages they can directly advertise to their target audience. These social networking sites help in escalating your conversion rates. Add “Buy now!” and other call-to-action buttons to all your social media pages so that you instigate your social media audience to perform the action that you want them to.
A dose of insight #1: 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media.
Keep enhancing your app
It is very important to avoid stagnation as far as your application is concerned. Even some of the very well-known apps in the market, such as Facebook keep reinventing and remodeling their in-app features in order to provide users with more functionalities and convenience. Positive changes can majorly impact the conversion rates, which make these changes more essential and valuable. Keep innovating and looking for more ways to increase the overall utility and features of your app.
Take the lead with new publication options
In this fast-paced world, people are slowly losing the patience to wait a few seconds for their link to open. Facebook has introduced a new app, known as Instant Articles, which serves as an easier and faster way to access content more quickly, without further going to another page. Use these up-to-date apps to publish more content about your brand, so that people don’t have to wait for the link to open.
Videos are here to stay
The Video is now one of the most widely consumed forms of content, owing to the increasing emphasis on speed and convenience in today’s digital world. This plain fact is the reason behind the success of YouTube, which receives a lot of hits daily. Present engaging videos to the readers so that it looks more appealing to them.
In-the-moment content will make your site popular
Social media is moving towards “in-the-moment” kind of content. It means people like to record a short span of their lives and share it with everyone. Periscope has proved to be the apt platform to post such updates. Make sure you start using social media sites such as Periscope and Instagram to post a small snippet of your content creation process or to give visitors a small glimpse into what your endeavor is all about.
Clearing Dark traffic
Dark traffic significantly affects your marketing campaigning. Such kind of traffic comes from an unknown source. Essentially, dark traffic is the traffic or views that originate from circles outside the mainstream social media networks or even normal websites to be specific. These might originate from areas such as email, IM, messaging apps, and websites that are secure and do not store cookies on their visitors. However, now analytics tools are getting smarter and are able to pinpoint the precise location of dark traffic, thereby enabling much more successful marketing campaigns.
Effective link building
Search engines use the quality and an overall number of inbound and outbound links to rank web pages, making links some of the most important ranking factors. Make sure that you are adding relevant links to your text. Also, using both keywords and Anchor links as backlinking pathways can help you gain much more value in the eyes of Google.
Capitalize on the Surge in long-form contents
Often brands add a brief description on their social networking sites and then add a URL to it. Nowadays, social media sites are encouraging people to publish their content on the sites directly. This means that there is an apparent shift in the overall format that is being valued on the social media circuit, shifting from merely posting short messages embedded with links on social media pages to posting entire articles on them. LinkedIn is one of the platforms that has started to enable the posting of long-form content.
Sky-rocketing advertising costs
Due to rising competition, it is becoming difficult to gain visibility both on search engines and social media sites. Advertising costs are going to rise, but online social media marketing can be successful even on a stringent budget.
To conclude with:
Social media giants like Facebook, Twitter and Google are already revamping themselves to give its users the best experience. These changes need to be inculcated in the social media marketing to get better visibility and conversion rates.
“We should be thinking about social and search as channels that need a unified approach because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge.” ~ Will Critchlow, Founder, Distilled, Inc.
This article is written by Raj Gautam. He is CEO & Founder of QL Tech, Located in Perth, Australia, QL Tech is one of the best companies that offer unique Digital Marketing & Web Development Services by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering Digital Marketing SEO services. Find Raj on: Facebook | LinkedIn| Twitter