Well, while managing a PPC Campaign almost gives you the fantasy of managing a total football team. Well, this is the true essence that I have received while managing my ppc campaign. However, I think managing both the teams is somewhat similar. This same situation must be the same for both a coach and a ppc manager because I feel that their work is similar. Well, you must be interested to know how these two coincides with each other? So, let’s take a detailed look shall we.
Data plays as the ‘Guide’: Although this situation is similar for either the teams whether being a football team or a ppc team. Data plays a vital role and almost acts as the guide. Isn’t that so? It seems that every guys of the football team knows the statistics of every player in detail and therefore decisions are made based on the player’s stats over time. The similar situation is happening with effective paid search managers. These are the data junkies that I want to say. For a ppc search managers, these data junkies definitely relates with impressions, quality score, cost per conversion, and many more. They also love going through these datum. Hence, whether being a football team or a ppc campaign all you need to do is to be familiar with your data as possible and it would surely lead to more positive results.
Success does not depend on one: Well, this is true that success not only depends on reliable names but also on non-famous terms too. Are you getting confused anyway? Well, let me clear this out in details. Often in fantasy football league, everyone does expect a lot from famous players but often it happens that unknown players do give a break out in the middle of the field too.
Likewise, in most paid search campaigns, 10% to 20% of the reliable keywords constantly produce a large amount of conversions. But at the same, it is true that only concentrating on those specific keywords won’t help you much. At the same time, you need to concentrate on diverse keywords, specially the long-tail keywords which could easily give a lift in conversions with a lower cost per click.
Pay a regular visit to your team or campaign regularly: Whether being a fantasy football team or a ppc campaign, no matters how famous and reputed it becomes, giving a regular visit to your ad campaign is surely necessary if your ppc campaign is going to succeed . It is required just to check out that the campaign goes well and if any changes are required, they can be made as accordingly. The same thing happen with the football team too. If ignored a fantasy team is the poor performing campaign, therefore it need to be checked regularly and if any changes need to be made they can be implemented on it as accordingly.
Be Ready for surprises for both your team and pay per click campaign. Be prepared: The things which go beyond your control can adversely affect both your ppc campaign as well as your fantasy football team. If your best player on the football team is hit or down with injury, then you need to have an alternative side too ( Or backup plan ) which would not put your team down for the count.
The same happens with your ppc campaign too. New competitors enter the market and drive up your bid prices and this affects your business. Well, this could hurt your business. So, be prepared for that. If competition gets fierce, and drives your keyword bidding too high, then you need to think in a different way and think of those low cost long-tail keywords.
Therefore, managing a ppc campaign and football team are almost similar and you need to think in a different way to make your campaign a bit different and better then others. The same thing happens with a football team too. Don’t you feel the same? Well, what do you think of it? Share your valuable feedback with us!!
This post has been written by Sarmista Aun. She is currently working in a leading PPC company. She is an experienced consultant and capable of running several campaigns together smoothly thereby increasing the conversion rate and ROI.