Living in the present digital age, social media has become a ubiquitous part of everyday life. It has been said that one of the chief benefits of social media is communication. It connects people easily with just a click or two. Technology upgrades more and more every single passing day, and social media does as much, too. Nowadays, social media can do a lot more than plain communication. It has become a great source of entertainment, a center of socialization, a platform for expression, and more. Sure enough, social media can do almost anything. However,
However, social media is just like any other inventions. It has both advantages and disadvantages. Here are some of the positive and negative impact social media brings in our daily lives:
- On Communication and Connection
A few years ago, before social media became widespread all over the world, trying to communicate with people from afar or to stay connected with friends from high school was almost impossible. Today, communication and connection are a piece of cake. With an internet connection, anyone is able to find the significant people of their lives or whoever people they want to find, and get in touch with them at any time of the day unlimitedly. However, this boundless communication and connection triggers a false sense of connection and belongingness. Because people can easily talk to just about anyone on the internet via social media, people tend to have vague, shallow relationships with others, taking for granted the more meaningful connections. People will also tend to confuse Youtube views, Facebook likes, and Twitter followers for a sense of belongingness.
- On Entertainment
Most people almost merely use social media for entertainment. As said, social media can now do far more than communication and connection. Social media is no longer just a web-based platform to chat, call, or video-call family and friends. Social media lets you meet new people and come across different experiences through the web. It entertains you with trending videos, pictures, blogs, games, and more.
What could be the possible effects of these kinds of entertainment? They can be a vast source of distractions, especially for students and employees at work. The broad range of entertainment social media offers trigger procrastination with the upshot of unproductivity.
- On Business
Social media gives a great deal of benefits in marketing, positively affecting a country’s economy. With a few Youtube views, Facebook likes, and twitter followers, any business can boom. It gives to entrepreneurs a new means of managing business online and off. It effectively introduces and promotes business to buyers. Information about the products or services offered by companies is shared to internet users all around the globe. Through social media, relationships between entrepreneurs and customers can be deeper and more meaningful.
Along with the increasing number of entrepreneurs endeavoring online marketing is the wider prevalence of online scammers, frauds, and other forms of online crimes. With the seeming limitless space of the cyber world, it can be difficult to classify which marketer is reliable and which is not.
- On Freedom of Expression
Social media has always been and will always be viewed as a platform for expression, where all thoughts, opinions, and ideas are shared. Expression helps individuals, teenagers in particular, to utter emotions rather pent them all up by themselves. However, this freedom of expression given by social media appears to be overused or at least, misused by users. Millions of negative, less-meaningful posts are shared throughout the internet each day. Posts of this kind don’t seem to be helpful at all. They only oftentimes generate conflict and opposition.
- On the future
Social media is invented with the help of technology, and technology, as many people know, has become a springboard to the invention of almost all other digital age inventions that made life much easier and more meaningful. Sure enough, social media alone does not mold all of the things the future holds. Those Youtube views, Facebook likes, and Twitter followers can never define the future. But it will serve as one of the major catalysts of this age’s future. Nobody does not exactly know a thing about the future, but one thing is for sure. There will be a great deal of changes. Are they positive or negative? We never know.
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Sheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.
