Internet marketers are constantly on the pulse of the web development community in creating relevant, optimized sites for their designated niche. While large traffic is more than halfway down the finish line, it will also require other methods to increase those online sales. Of these developments, behavioral targeting is one that isn’t commonly mentioned, however it’s use on major sites such as Netflix and Amazon are a testament to just how popular this website optimization technique really is. What exactly does it accomplish?
Behavioral targeting is used by those who want to increase their campaign effectiveness and reception. It’s commonly used by advertising companies to directly target their target market. It can also be used by web administrators who want to enhance their marketing strategies. It site is customized via apps, allowing the site visitors access to customized content when they want it.
How Behavioral Targeting Works
To start, a customized profiling pattern is created on visitor’s page, enabling the user to browse the topics that are within their range of preferences. They’re also able to receive recommendations about topics, products, or services that interest them.
The customization achieved through behavioral targeting increases the likelihood of a user clicking on an ad. One example of this in practice is G-mail, which recommends sites and products that the user has previously searched on Google. Through behavioral targeting, a profile is created of what you commonly search for, and suggestions for similar products are offered up that fall within that range of queries.
Type of Behavioral Targeting
Onsite behavioral targeting and network behavioral marketing are the two types of behavioral targeting. I’ll discuss each below:
Onsite behavioral targeting is commonly used by sites that publish news and other similar updates. The users interests are taken into account once the user’s data is analyzed, and suggested products or services are displayed to them.
To meet the tastes of the site visitors, custom content is delivered to them from the set of characteristics and analyzed trends. This level of customization encourages the user to delve deeper into the site.
Network behavioral marketing is used by advertising companies that connect with networking sites where the customers reside. The browsing history and behavior of the site visitors is monitored, allowing the advertiser to show the visitor products and services closely aligned with their interests.
Increasing Conversion Rates With Behavioral Targeting
These two types of targeting work together to produce content and advertisements that you’re most likely interested in. The programmed data provides you a steady flow of related content through onsite behavioral targeting. On the other hand, the ads generated in the site itself as you browse is brought by network behavioral targeting.
An increase in conversion rates is a natural result of employing behavioral targeting, as a visitor is bound to be more intrigued and stay longer on a website that targets their specific needs. For instance, Facebook and social networking sites in general use it to display the most relevant items to the user, increasing the chance of ads being viewed online.
Their ploy is to use behavioral targeting to link users to sites that experience a lot of traffic or activity, as they only recommend sites that offer the best content and services available.
An additional benefit that comes with behavioral targeting is the sharing aspect: user’s are prone to share their positive experience with family and friends, which in turn, means more visitors and reach for your site.
How Behavioral Targeting Benefits Users
Behavioral targeting has come of age in an era where nobody wants to be shown ads that aren’t relevant to them. The web has grown substantially in the past decade and so too have the expectations of its users. With behavioral advertising, you only get the best kind of suggestions and adverts to help you find that exact product, item, or service that you need.
Through behavioral advertising, you’ll only receive content that is relative to your specific interests. It takes weight off the shoulders of marketers and publishers, while simultaneously increasing the chance of overall profit for both parties.
SEO, PPC and other methods in the internet marketing world are by far some of the most important methods in the game. However, don’t forget to keep in mind that as important as traffic is, how good is it if it’s not helping them click the buy button or in this case the BUY MORE button? Don’t neglect these methods of changing your website and optimizing it to click better with your audience. When someone buys something from your website, is it good to keep record of the demography that’s coming to your website? Its so good why do you think a lot of niche-heavy websites benefit from it? Behavioral targeting will help you identify your audience to better serve them or just get em interest in things that they may want whether it’s for the sole purpose of desire or just regular needs.
I hope this article has provided you with some in-depth knowledge about how behavioral targeting can help take your online business to the next level by turning your traffic into online sales. If you have any other great related tips to offer, go ahead and lets us in the comments section.
This guest post is contributed by Ruben Corbo, a freelance writer that writes about technology, gaming, music, and online marketing where you can read more about multivariate testing. You can read more about this particular subject at Maxymiser as well as traffic to sales converting topics.