In this step-by-step guide learn all about How to Verify My Business on Google to increase your search engine visibility and get new customers coming through your doors, and get your cell phone ringing with fresh new leads.
In today’s digital age, it has become tricky to expand and promote your business, even though the Internet has opened tonnes of new possibilities for business marketing. Unlike the conventional times, people now have a range of marketing approaches to choose from in order to build their business from the bottom up.
If you want your business to grow quickly in recent times, then it is of utmost importance for you to create a Google My Business Page for your business. A GMB page will award your business with numerous advantages and greater recognition that would not have been possible via physical means of marketing.
Every business owner should find the answer to how to verify my business on Google because the significance of having a profile on Google My Business is super high. The best part? It is quite easy to set up and does not cost you a single penny. So, what’s stopping you from creating a Google My Business page for your brand?
A Google My Business listing works by attracting more visitors to your page as a result of improved local SEO. Being a business marketer, it is then your responsibility to convert the traffic into customers. You can grow your audience by learning how to verify my business on Google. If you have a presence on GMB, it will increase your search visibility.
This means that whenever a consumer will use the search engine for hunting for a particular product, service, or business, GMB Optimization will assist them by connecting them to businesses listed on Google maps and search.
So if you want to learn how to create a page on Google My Business and how to verify my business on Google, this article is going to serve as the perfect guide. But before we get into the step-by-step guide, it is essential that you understand what is Google My Business and how does it work?
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What is Google My Business?
Google My Business is a tool specifically designed for small business owners to market their brand, product, or service on Google maps and search. If you learn how to verify your business on Google, you will be able to unlock new ways to interact with your audience, view how customers engage with your company on Google, and regularly post updates about your business.
In this online age, people quickly turn to Google whenever they need a product or service so they can get leads as soon as possible. If you have a presence on the Google My Business Page, it would be easier for people to find and contact you for whatever they require. Some people tend to confuse GMB as a replacement for your website but remember; a GMB only acts as a tool to direct more people to your website.
If you know how to verify your business on Google, then you can do the following with your verified business profile:
- Get in touch with your customers by responding to calls, texts, or reviews.
- Learn how customers perceive your business and how interesting they find it.
- Showcase a good picture or menu directly on Google.
Now Let’s Get Into The Step-By-Step Guide On How To Verify My Business On Google:
Step-By-Step Guide: How to Verify My Business on Google?
Follow the steps mentioned below to learn how to verify my business on Google, and gets new leads and customers coming through your doors.:
Step 1: Create a Google Account for Your Business
The condition to use any Google service is first to register a new Google account. You can skip this step if you want to utilize a previously made account, but we suggest making a new account for this purpose.
Go to Gmail and click on the add account option. Select create an account and put in all the required data, i.e., name, phone number, date of birth, and username. You will need to choose a password, so make sure it is a strong and unique combination that cannot be cracked. Step one of how to verify my business on Google is quite easy, it’s time to move on to the next step!
Step 2: Visit Google My Business Page
Type in www.google.com/business in the search bar, and you will be directed to the Google My Business webpage. Since you will be now frequently visiting this page, you can start to add it to your bookmarks, so you don’t have to type it in the search bar every time. Now select the business profile and click on the option that says “Manage Now.”
Step 3: Identify, Manage, and Name your Brand
In this step, you need to name your business and select the category that fits your business the best. In case the name you have chosen is already registered, Google will let you know to prevent any duplication. You can, therefore, choose a different name for your business, or you could also claim your business. Here’s how to do that:
Claiming Your Business Method 1: Search for your business on Google, and you will find the “own your business” option on the right of the search results page. Click on it, and Google will ask if you want to manage your business. Select that option to claim your business by following the guidelines.
Claiming Your Business Method 2: Click on the “Request Access” option, and you will be directed to a form. Fill out all the required details and submit the form to Google. You might get a confirmation email within a week, but if you don’t, wait at least seven days before contacting Google Business Support.
Step 4: Enter Your Business’s Address and Location
This step is only necessary if you also own a physical store. If your business is solely online, you can skip this step and move on to the next one. Just add the accurate address of where your business is located and drag the marker to the exact spot so your location can be registered with Google.
Step 5: Add the Contact Number and the Link to Your Website
Adding this information will give your customers a way to contact you. You can also get a free website using this feature, so make use of it and create a unique website for your customers. Now let’s move on to the next and final step of how to get my business verified with the Google process.
Step 6: Select and Finish Verifying Your Google My Business Page
In order to make sure that the information you have put in is authentic, Google asks you to verify your Google My Business Page. The verification can be done through either of these options:
Verify by Postcard: This is the most popular means of verification chosen by business owners. Google will post a code to your business location, which will reach your store in a couple of weeks. Once you have received your postcard, you are supposed to enter the code mentioned on your Google My Business Page to get your account verified. You can also request a new code if you did not receive your code even after two weeks.
Phone Verification: This feature is not available for all businesses as Google only considers some businesses to be eligible for this type of verification. If you can see an option that says verify by phone, click on it. Google will send a code to your registered mobile number, and you will have to enter it for your account to get verified.
Email Verification: This option, too, is only available to some businesses. If you can see this option, that means you are eligible to receive a Google my business code by email. Click on it, and you will receive a code at your registered email. Type the code on your GMB page, and your business will get verified.
How To Verify My Business On Google Without A Postcard
If you do not qualify for the other two options, but it is not possible for you to verify your business page via postcard either, you will find yourself in trouble. But it still has a solution, although it is quite complicated and tricky.
Here is what you need to do to get your Google My Business Page verified without a postcard:
- Sign in to your business profile.
- Go to the section that says pending verification.
- Click on the option that says, “I don’t have any code.”
- Go through your verification options again and choose the option that’s convenient for you.
- Go to Google Search Console and verify your business from there.
- Open Twitter and get in touch with GMB or Google Community and express your concern.
- Submit your ticket if you don’t have any other option besides postcard verification.
- Reach out to GMB Associate Experts if your issue is not resolved after following the abovementioned steps.
If Google Search Console has verified your business website, you can have two additional choices for verification, i.e., bulk verification and instant verification. Bulk verification is for those who are operating in more than 10 locations. If that’s not you, skip that option and go for the instant verification option. Make sure you are logged in with the same Google account you used to verify your website with the Google Search Console to complete instant verification.
How To Check If Your Google My Business Account is Verified?
Once you have taken all the necessary steps mentioned in the section on how to verify my business on Google, it is better to make sure it worked, and your Google My Business Listing has been verified. Here is how you can check the verification status of your Google My Business Profile:
The simplest way to check whether your business is verified on Google is to search your brand’s name and location. On the right, check if there’s an option that says “Suggest Edit” or “Own this Business?” If these options appear next to your business listing, it probably indicates that your verification process is still incomplete. But if you don’t see this option, it’s because you have successfully completed all the steps of the how-to verify my business on Google process, and your listing is not verified!
The Importance of Verifying Your Google My Business Page Listing
In order to manage your updated posts about your business and to manage it efficiently, you need to verify your Google My Business profile. Otherwise, you won’t be able to manage your business on Google Search, Google Maps, and Google Properties.
Google does not let anyone post their business listing on their search engine. Hence, the platform needs to ensure that you are authentic and authorized in order to own a listing. Clearing the verification process enables google to confirm the location of your physical store.
Once Google is assured of your authenticity, only then will you be allowed to make changes to your business information across the platform. You can also view listings and analyses like insights and will have options for uploading new pictures, creating new posts, replying to customers’ reviews and concerns, and much more.
Another reason that signifies the importance of a verified Google My Business listing is that it builds credibility. Consumers are more likely to engage with a verified brand or business because they believe it to be more trustworthy and reliable than an unverified GMB listing. Optimizing your business profile is a great way to attract more customers as they appear more consistent and trustworthy and at the same time, you can protect your brand.
And lastly, verifying your Google My Business page is super essential because it prevents the chances of duplication. While the Internet has significant advantages, it also has several drawbacks. One of these drawbacks is the increased number of scams and frauds. Hence, verifying your business profile will protect it from duplication. You can be assured that no one would be able to act as your representative business or claim to be the owner of your business once Google My Business has verified your listing.
How to Verify My Business on Google By Personalizing Your Google My Business Page
After you are done setting up your account and have completed the verification process, it is time to customize your Google My Business, and here are some ways of doing that:
- Add pictures and videos of your product and service to the listing.
- Add a customized, optimized, and attractive description for your business.
- Give a read to the Q&A at Google My Business to understand your audience.
- Create a customized post using Google My Business to show promotional offers and discounts.
- Add a menu that contains all your services and product collection.
- Share your Google Maps link with your most loyal customers and request them to follow you.
- Start asking your customers for Google Reviews so you can achieve a higher rating.
Set Up Your Verified Google My Business Account Right Away
Now that you know how to verify my business on Google, it is time to implement everything you have learned in this guide. As this tool is completely free of cost, there are no downsides to using it. You can use it to get the recognition you deserve. Use your GMB page to expand your customer base by reaching out to more people via the Internet.
While verifying your GMB account can be very complicated, and some businesses may not be able to achieve it at all, we still recommend you to stick to GMB and keep managing your profile even if it is not verified. While it may not be able to generate as much traffic as a verified profile would have, it can still work wonders in promoting your products and services.
Your next and last step in your how to verify my business on Google process is to learn how to get #1 rankings on Google’s 1st page for the keywords of your choice.