TrafficID Guide 2026: Everything You Need to Know About the AI Lead Tracking Platform

Updated October 2025

You know that sinking feeling when you check your analytics and see thousands of visitors but zero conversions? They land on your site. They browse your pricing page. They check out your case studies. Then they vanish like smoke. Gone. And you’ve got no idea who they were or how to reach them. It’s like watching your best prospects walk through your store, handle your products, then leave without buying—and you can’t even ask for their phone number. That’s the problem TrafficID solves. This AI-powered platform identifies about one-third of your U.S. website visitors by name, giving you their email addresses, phone numbers, and even LinkedIn profiles—all without a single form submission. Ready to turn your anonymous traffic into actual sales conversations?

Or grab 20 Free AI Marketing Tools that work perfectly with TrafficID.

Setup & Getting Started

How do I install the TrafficID pixel on my website?

Installing TrafficID is easier than making a cup of coffee. Seriously.

If you’re using WordPress, download the BrandWell plugin from the WordPress repository. One click installs it. Another click connects it to your TrafficID account. Done. The plugin automatically injects the tracking code on every page. No copy-pasting code snippets. No messing with your theme files.

Not on WordPress? No problem. Log into your TrafficID dashboard and grab your tracking snippet. It’s a little piece of JavaScript code. Copy it. Then paste it right before the closing head tag on your website. That’s the </head> part of your HTML. Every page should have this code—that’s how you track all your visitors.

You can also use Google Tag Manager if you’re fancy. Create a new Custom HTML tag. Paste your TrafficID code. Set the trigger to “All Pages.” Publish. TrafficID starts working immediately.

The whole process takes about 15 minutes, even if you’ve never touched tracking code before. And once it’s installed, you’re done. The pixel loads asynchronously, so it won’t slow down your site. You’ll start seeing identified visitors in your dashboard within 24 to 48 hours.

Do I need coding skills or technical knowledge to install the tracking pixel?

Nope. Zero coding required.

Look, I’ve watched complete tech newbies set this up while eating lunch. If you can copy and paste, you can install TrafficID. The WordPress plugin is literally one-click. You don’t even see code.

For manual installation on other platforms, you’re just pasting a snippet of code. It’s already written for you. You don’t need to understand what it does or how it works. Just copy. Paste. Save.

Think of it like sticking a stamp on an envelope. You don’t need to know how postal systems work. You just stick the stamp and drop it in the mailbox. Same deal here. The code is the stamp. Your website is the envelope.

That said, you do need website access. You need permission to add code to your site. If you’re using a website builder like Wix or Squarespace, you might need to upgrade to a plan that allows custom code. Most platforms let you add tracking scripts in the site settings. Look for something like “Header Code” or “Analytics.”

If you’re really stuck, TrafficID’s support team will walk you through it. They’ve seen every website platform imaginable. They know the exact steps for Shopify, ClickFunnels, custom HTML sites—you name it. But honestly, most people never need help. The installation is that straightforward.

How long does it take to set up visitor identification software?

From signup to your first identified lead? About 30 minutes to 2 hours, depending on your setup.

Here’s the timeline:

Day 1 (30 minutes): Sign up for TrafficID. Install the tracking pixel. Set up your first notification (email or Slack). Done. You’re live.

Day 1-2 (wait time): The system needs 24 to 48 hours to start identifying visitors. This isn’t a TrafficID thing—it’s just how visitor identification works. The AI needs to collect behavioral data and match it against databases. First leads usually appear within 24 hours if you’ve got decent traffic.

Week 1 (1-2 hours): Fine-tune your filters. Set up CRM integration. Connect to Zapier if you want automation. This is where you customize TrafficID to match your sales process.

So the actual hands-on setup? Half an hour, maybe an hour. The waiting? Another day or two. By the end of your first week, you should be seeing regular identified visitors and figuring out which ones are worth calling.

One guy told me he installed TrafficID on a Friday afternoon. By Monday morning, he had 47 identified leads waiting in his dashboard. Called three of them. Closed one deal that week. Not bad for 30 minutes of work.

Can I use Google Tag Manager to install the tracking code instead of manual installation?

Absolutely. GTM works great with TrafficID.

Here’s the step-by-step:

First, grab your TrafficID tracking code from the dashboard. Copy the entire script.

Log into Google Tag Manager. Click “New Tag.” Choose “Custom HTML” as the tag type. Paste your TrafficID code into the HTML box.

Now set your trigger. Choose “All Pages” so the code fires on every page of your site. Some people get fancy and exclude pages like “/thank-you” or “/admin” but honestly, tracking everything is usually better. You want complete visibility.

Save the tag. Preview it to make sure it’s firing correctly. GTM will show you which pages fire the tag. Once you confirm it’s working, publish your container.

The beauty of GTM is that you never touch your actual website code. Everything happens inside Tag Manager. If you need to update your TrafficID settings later, you just edit the tag. No FTP. No theme files. No breaking your site by accident.

Plus, GTM loads scripts asynchronously by default, so there’s zero impact on page speed. Your site stays fast while TrafficID quietly identifies visitors in the background.

How do I verify that my tracking pixel is working correctly?

Easy. Visit your own website.

Wait about 5 minutes. Then check your TrafficID dashboard. You should see your visit logged. If you’re in the U.S. and your business information is in corporate databases, you might even see yourself identified. That’s the fastest way to test.

No visit showing up? Use your browser’s developer tools. Right-click anywhere on your page. Choose “Inspect” or “Inspect Element.” Go to the “Network” tab. Refresh the page. Look for a request to TrafficID’s servers. If you see it, the pixel is firing correctly.

You can also check your page source. Right-click, choose “View Page Source.” Search for “TrafficID” or look for the script URL you installed. If it’s there, you’re good.

Still not sure? TrafficID’s dashboard usually shows installation status. Green checkmark means everything’s working. Red X means something’s wrong. They’ll tell you exactly what to fix.

One common mistake: people install the code only on their homepage. Then they wonder why other pages aren’t tracking. The fix? Make sure the code is in your site’s header template, not just pasted on a single page. That way it loads everywhere automatically.

Can I install the pixel on multiple websites or domains?

Yes, but you’ll need separate projects or accounts.

TrafficID tracks one website per project. If you’ve got multiple sites—maybe you run three different businesses or you’re an agency with multiple clients—you’ll create separate projects for each one.

The pricing scales with this. Each project counts toward your lead limits. So if you’re tracking two websites and each identifies 200 leads per month, that’s 400 leads total. You’d need at least the $179/month plan that covers 500 leads.

For agencies, this actually works well. You can give each client their own project. Set up separate filters and notifications for each business. Export data independently. Your clients never see each other’s information. Everything stays clean and organized.

Install the tracking code on each domain just like you would for a single site. Each domain gets its own unique tracking snippet. Don’t use the same code across multiple sites—that’ll mess up your data.

Sub-accounts and team permissions let you manage everything from one login. So while the data is separated by project, you’re not juggling 50 different passwords.

What’s the simplest way to get started with visitor tracking for beginners?

Start with the WordPress plugin if you’re on WordPress. Otherwise, use the manual installation method with step-by-step instructions from TrafficID’s help center.

But here’s the real beginner advice: don’t overthink the setup.

Day one, just get the pixel installed. Don’t worry about integrations yet. Don’t stress about custom filters. Don’t spend three hours configuring Zapier workflows. Just install the tracking code and let it run for a week.

Check your dashboard daily. See who’s visiting. Look at the company names. Check out the job titles. Get familiar with the data before you start building automations.

Week two, set up one integration. Maybe connect to your CRM. Or turn on Slack notifications so your team sees hot leads instantly. Pick the one thing that’ll make the biggest impact on your sales process.

Week three, create your first custom filter. Maybe you only want to see visitors from companies with 50+ employees. Or maybe you only care about visitors who viewed your pricing page. Build the filter. Test it. Adjust as needed.

The biggest mistake beginners make? Trying to set up everything perfectly on day one. They spend a week configuring and never actually use the tool. Start simple. Add complexity as you go. You can always layer on more features later, but you can’t recover the leads you missed while you were fiddling with settings.

Do I need to install tracking on every page of my website?

Yes. Install it site-wide for complete visibility.

The tracking code should load on every single page. Your homepage. Your blog. Your pricing page. Your about page. Product pages. Case studies. Contact page. All of it.

Why? Because you want to see the complete visitor journey. Let’s say someone lands on your blog from Google. Reads an article. Then clicks through to your services page. Then checks out your pricing. That’s high-intent behavior—someone actively researching your solution.

But if you only tracked your homepage and pricing page, you’d miss the blog visit entirely. You wouldn’t see that this person spent 10 minutes consuming your content before they even looked at your offer. That context matters. It changes how you approach the sales conversation.

Plus, different pages attract different visitors. C-level executives might go straight to your case studies. Technical evaluators might dive into your documentation. Marketing folks might read your blog. You want to catch all of them, not just the ones who happen to hit your homepage first.

Installing site-wide is easy if you put the code in your header template. One installation, unlimited pages tracked. Don’t complicate it by trying to install page-by-page. That’s a maintenance nightmare and you’ll forget pages.

Pricing & Plans

How much does TrafficID cost per month?

TrafficID starts at $99 per month for 250 identified leads. That’s the entry-level Starter plan with annual billing.

Here’s the full breakdown:

Starter: $99/month (250 leads)
Growth: $179/month (500 leads)
Professional: $299/month (1,000 leads)
Business: $499/month (2,500 leads)
Enterprise: $749/month (5,000 leads)
Premium: $999/month (10,000 leads)

Need more than 10,000 leads monthly? They’ve got custom enterprise pricing. You’ll talk to their sales team to figure out what makes sense for your volume.

The pricing is based on identified leads, not total website traffic. So if you get 10,000 visitors but TrafficID only identifies 3,000 of them, you’re paying for 3,000 leads.

There are no setup fees. No hidden costs. No per-seat charges. Your whole team can access the platform on any plan. The price you see is the price you pay.

And if you use an affiliate link (like the one on this page), you get a 20% credit bonus. So your $99 plan effectively becomes $99 with 20% more leads. Not bad.

What’s included in the free trial?

TrafficID offers a 7-day free trial with unlimited leads and full platform access.

No credit card required to start. You sign up. Install the pixel. Start identifying visitors immediately. During those 7 days, you get everything a paid customer gets:

Real-time visitor identification. Complete lead intelligence (names, emails, phones, job titles, companies). Journey tracking showing which pages people visited. Engagement metrics. Hot lead filters. CRM integrations. Zapier connections. Export capabilities. The works.

The “unlimited leads” part is key. Some competitors limit their trials to 10 or 20 identified visitors. TrafficID doesn’t. If you identify 500 leads during your trial week, you see all 500. This lets you actually test the platform with real volume, not just a handful of sample data.

After 7 days, you’ll need to pick a paid plan to keep accessing the data. But there’s no obligation. If TrafficID doesn’t work for your business, you can cancel and move on. No hard feelings.

My advice? Time your trial strategically. If you know you’ve got a big product launch or marketing campaign coming up, start your trial then. You’ll see maximum traffic and get the best sense of how many leads TrafficID can identify for your specific business.

Do you charge per visitor, per identified lead, or per company?

TrafficID charges per identified lead. Not per visitor. Not per company. Per individual person identified.

This is important to understand because it affects your costs.

Let’s say you get 10,000 website visitors this month. TrafficID identifies about one-third of them—roughly 3,333 people. That’s 3,333 identified leads. You’d need the Business plan at $499/month to cover that volume.

Now, some of those visitors might work for the same company. Maybe five people from ABC Corp all visited your site. TrafficID counts that as five identified leads, not one company. You get the name and contact info for all five people.

Compare this to tools like Leadfeeder that charge per company. Under that model, ABC Corp counts as one company regardless of how many employees visited. You’d pay less, but you’d also get way less information. You’d see “ABC Corp visited” but not which five specific people visited.

TrafficID’s approach gives you granular data. You know exactly who to call. The CFO? The Marketing Director? All of them? You’ve got everyone’s contact info. That’s way more valuable than just a company name.

The trade-off is that high-traffic sites can burn through leads quickly. If you’re getting 50,000 visitors a month and identifying 15,000 of them, that’s expensive. But for most B2B companies with 5,000 to 20,000 monthly visitors, the pricing is reasonable. You’re usually looking at the $299 to $749/month range.

Are there any setup fees or hidden costs I should know about?

No setup fees. No hidden costs. No gotchas.

You pay the monthly subscription price. That’s it. TrafficID doesn’t nickel-and-dime you with:

Installation fees. Onboarding charges. Per-seat pricing. Overage penalties (you just upgrade if you exceed your plan). Transaction fees. Export fees. API access fees. Nothing.

This is actually one of TrafficID’s strengths compared to enterprise tools like ZoomInfo, which can charge thousands for setup and implementation. TrafficID is self-service. You install the pixel. You’re live. No sales engineer needed. No multi-week implementation project.

The only thing to watch is your lead volume. If you’re on the $99/month Starter plan and you suddenly identify 400 leads, you’ll need to upgrade to the $179 Growth plan. But TrafficID doesn’t automatically charge you overages. You have control. You can adjust your plan anytime.

Some people worry about integration costs. “Do I need to pay extra for the HubSpot integration?” Nope. All integrations are included. Zapier, webhooks, CRM connections—everything’s available on every plan. You might need to pay for Zapier if you’re using advanced multi-step workflows, but that’s Zapier’s pricing, not TrafficID’s.

How does pricing scale as my website traffic grows?

As traffic grows, you’ll identify more leads, and you’ll need to upgrade plans. It’s straightforward math.

Let’s walk through an example:

Month 1: You launch with 3,000 visitors. TrafficID identifies 1,000 (33%). You’re on the Professional plan at $299/month.

Month 6: Your SEO starts working. Traffic doubles to 6,000 visitors. Identified leads double to 2,000. You upgrade to Business at $499/month.

Month 12: You’ve launched paid ads and grown to 15,000 visitors. Identified leads jump to 5,000. You move to Enterprise at $749/month.

Notice the pattern? Traffic triples, but your cost only goes from $299 to $749. That’s a 2.5x increase in cost for a 3x increase in leads. The pricing actually gets more efficient as you scale.

Here’s the deal: if your traffic is growing, your business is growing. And if your business is growing, you can afford the higher TrafficID plans. A company identifying 5,000 leads per month isn’t a startup anymore. You’re established. You’ve got revenue. $749/month is a rounding error.

Plus, higher volumes usually mean better ROI. If you’re identifying 5,000 leads monthly and closing even 1% of them (50 deals), that’s significant revenue. Unless you’re selling $10 widgets, you’re way ahead.

The key is to start at the right plan for your current traffic, not where you hope to be someday. Don’t buy the Enterprise plan when you’ve only got 2,000 visitors. Start with Starter or Growth. Upgrade as you actually need more capacity.

What’s the difference between monthly and annual billing?

All the prices I’ve mentioned are annual billing prices. Monthly billing costs more—usually around 20-30% higher.

So that $99/month Starter plan? That’s if you pay for a year upfront. If you want to pay month-to-month, expect something closer to $119-129 per month.

Annual billing saves you money in two ways. First, the direct discount. Second, you’re locked into your current rate for a year even if TrafficID raises prices (which happens eventually with every SaaS tool).

The downside? You’re committing to a full year. If your business changes or TrafficID doesn’t work out, you’re stuck paying for months you don’t use. Most companies offer refunds on unused time, but that’s not guaranteed. Read the terms.

My take? If you’re serious about lead generation and you’ve tested TrafficID during the 7-day trial, annual billing makes sense. You’ll use it all year. The savings add up. On the Business plan ($499/month), annual billing saves you roughly $1,200-1,500 per year. That’s worth it.

But if you’re brand new and uncertain, start with monthly billing. Test for 3-6 months. See real results. Then switch to annual when you renew. You’ll pay a bit more upfront, but you’ll have peace of mind knowing you’re not locked in if things change.

Do you offer discounts for agencies managing multiple clients?

Yes, TrafficID has agency-specific pricing and volume discounts.

When you’re managing multiple client projects, you’ll need separate TrafficID projects for each client. That means higher lead volumes overall. A 5-client agency might easily hit 2,500-5,000 identified leads per month across all clients combined.

TrafficID knows this. They’ve built their pricing to accommodate agencies. The higher-tier plans (Business, Enterprise, Premium) give you better per-lead pricing. Plus, when you’re talking custom enterprise deals (10,000+ leads), there’s room for negotiation.

Beyond pricing, TrafficID offers multi-project management features. You can organize clients into separate workspaces. Set different filters for each client. Give clients read-only access to their own data without seeing other clients’ information. This makes white-labeling easier.

Some agencies also leverage the 40% recurring affiliate commission. Sign up as a TrafficID affiliate. Refer your clients through your affiliate link. They get the tool. You get 40% of their monthly payment as recurring revenue. That’s passive income on top of whatever you’re charging for your agency services.

For example: You’ve got 10 clients. Five use TrafficID at $299/month. That’s $1,495/month in subscription fees. You earn 40% = $598/month in affiliate commissions. Plus whatever you charge for your actual services. Not bad.

If you’re running a serious agency, call TrafficID’s sales team directly. They’ve got partnership programs that aren’t advertised publicly. Might be worth a conversation.

Can I upgrade or downgrade my plan at any time?

Yes. You can change plans whenever you need to.

Need more leads? Upgrade instantly. Your new limit takes effect immediately. Traffic slowing down? Downgrade to a lower tier. Changes typically process at your next billing cycle, but upgrades can happen right away if you need more capacity now.

This flexibility matters because traffic isn’t always predictable. Maybe you launch a big campaign in Q4 and identify 3,000 leads that month. Then Q1 hits and traffic drops to 1,000 leads. You don’t want to pay for 3,000-lead capacity when you’re only using 1,000.

With TrafficID, you adjust. Upgrade for the busy season. Downgrade during the slow months. The platform scales with your business.

One thing to watch: If you’re on annual billing, changes might require extending your contract or paying the difference upfront. Read the fine print. Monthly billing gives you more flexibility to change plans without commitment extensions.

Pro tip: Track your lead identification trends over 3-6 months. You’ll see patterns. If you’re consistently using 80-90% of your plan limit, it’s time to upgrade before you hit the cap. If you’re only using 30-40%, downgrade and save money.

Features & Capabilities

What percentage of website visitors can TrafficID typically identify?

TrafficID identifies approximately one-third (33%) of U.S.-based website visitors. For international visitors, the rate drops significantly lower.

Why only 33%? Here’s what’s happening behind the scenes:

First, TrafficID works by matching anonymous cookie data with corporate databases. Not everyone is in those databases. Personal email addresses (@gmail.com, @yahoo.com) are harder to identify than corporate emails (@company.com). So B2C traffic identifies at lower rates than B2B traffic.

Second, privacy tools interfere. Ad blockers. VPNs. Private browsing mode. Cookie blockers. All of these reduce identification rates. If someone’s actively hiding their digital footprint, TrafficID can’t magic up their information.

Third, the U.S. focus means international visitors get minimal identification. European visitors? Maybe 5-10% identified at best. Asian traffic? Even lower. TrafficID is optimized for American corporate databases and U.S. business data.

So what does 33% really mean for your business?

If you get 3,000 website visitors per month, expect about 1,000 identified leads. If you’re getting 10,000 visitors, you’ll see roughly 3,300 identified. The math is consistent.

Now, 33% might sound low. “I’m losing two-thirds of my traffic!” But think about it this way: before TrafficID, you identified 0% of anonymous visitors. Zero. Nothing. Nada. Now you’re capturing a third of them. That’s a massive improvement.

Plus, that 33% is usually the most valuable third. Business professionals researching solutions during work hours. Decision-makers comparing vendors. Corporate buyers evaluating options. These are high-intent visitors using work computers on corporate networks—exactly the people you want to reach.

Can TrafficID identify individual people or just companies?

TrafficID identifies individuals. Specific people. Names, email addresses, phone numbers, job titles.

This is huge. Most visitor identification tools only show you companies. “ABC Corp visited your site.” Great. Who from ABC Corp? The CEO? An intern? The IT guy troubleshooting something?

TrafficID gives you the person. “Sarah Johnson, VP of Marketing at ABC Corp, visited your pricing page for 8 minutes.” Now you know exactly who to call. You’ve got her direct phone number and email address. You know her title and what she was looking at. That’s actionable intelligence.

You can also see multiple people from the same company. Maybe Sarah from Marketing visited. Then Mike from Finance checked out your ROI calculator. Then the CEO browsed your case studies. TrafficID shows you all three as separate leads. That’s buying committee mapping right there—you know the whole team is researching your solution.

Compare this to company-only tracking like Leadfeeder (before it merged with Dealfront). They’d show “ABC Corp” once, even if five employees visited. You’d get the company name and maybe some basic firmographic data. But you wouldn’t know which five people visited or how to reach them directly.

Individual-level identification is what makes outreach actually work. You can send personalized emails: “Hi Sarah, I noticed you were checking out our pricing yesterday…” That lands way better than “Hi ABC Corp, I see someone from your company visited…” One is personal and relevant. The other is creepy and generic.

This is also why TrafficID’s pricing is per identified lead, not per company. You’re paying for actionable contact information on specific individuals. That data is worth more than generic company names.

What information can TrafficID capture about each visitor?

TrafficID gives you a complete profile for each identified visitor. Here’s the data you get:

Personal Information:

• Full name (first and last)
• Email address (usually work email)
• Phone number (direct line and mobile when available)
• LinkedIn profile URL
• Job title and role

Company Information:

• Company name
• Company size (employee count)
• Industry classification
• Location and headquarters
• Website domain

Behavioral Data:

• Pages viewed during visit
• Time spent on each page
• Scroll depth (how far they scrolled)
• Total session duration
• Entry page (where they landed)
• Referral source (where they came from)
• Return visit history
• Number of visits total

Intent Signals:

• Engagement score (AI-calculated)
• High-intent indicators (pricing page views, repeat visits)
• Lead temperature (hot, warm, cold)
• Buying stage predictions

All of this data loads in your dashboard in real-time. When someone visits your site, you’ll see their profile appear within seconds to minutes. Click on any lead to see the full breakdown—who they are, what they viewed, how engaged they were.

You can export everything to CSV for further analysis. Or push it directly to your CRM so your sales team sees the complete picture. The goal is to give you enough context to personalize your outreach. “Hey John, I saw you spent 10 minutes reading our case study on XYZ…” That’s way more effective than blind cold calling.

How accurate is TrafficID’s identification?

TrafficID’s accuracy is generally high for the leads it does identify, but it’s not perfect.

Let’s break this down:

Contact Information Accuracy: Email addresses are usually 85-90% accurate. Phone numbers are more variable—maybe 70-80% accuracy. Sometimes you’ll get a work number that’s been disconnected or a mobile that’s changed. Job titles can be outdated by 6-12 months if someone switched roles recently.

Company Data: Company names and sizes are typically 90%+ accurate. That data is more stable. Companies don’t change names often. Employee counts might be slightly off, but they’re in the right ballpark.

LinkedIn URLs: These are the most reliable data point. LinkedIn profiles rarely change URLs, so if TrafficID gives you a LinkedIn link, it’s almost always correct.

The key word is “identified.” TrafficID uses AI to match behavioral patterns with corporate databases. This isn’t guessing—it’s pattern matching across multiple data sources. When the system is confident about a match, it displays the lead. When it’s not confident, it doesn’t show anything. So the leads you see are high-confidence matches.

That said, expect some bad data. Out of 100 identified leads, maybe 10-15 will have inaccurate contact info. Wrong email. Disconnected phone. Old job title. That’s just the reality of B2B data. People change jobs. Companies restructure. Phone numbers get reassigned. No database is 100% up-to-date.

What matters is the signal-to-noise ratio. If 85 out of 100 leads are accurate, that’s still way better than cold calling random prospects or buying sketchy email lists. You’re starting with people who actually visited your website and showed interest. Even if 15% of the contact info is wrong, you’re still ahead.

Pro tip: When you reach out, verify the info yourself. Check the LinkedIn URL first. If the profile matches the name and company, the email is probably good too. Start with LinkedIn connection requests or InMails if you’re worried about bounced emails.

Can TrafficID identify visitors using VPNs or ad blockers?

VPNs and ad blockers significantly reduce TrafficID’s identification ability. Not impossible, but much harder.

Here’s why:

VPNs: Virtual private networks mask your actual location and route your traffic through remote servers. This scrambles the data TrafficID uses to match visitors with databases. You might appear to be visiting from Kansas when you’re actually in California. Or your IP might look like a data center instead of a company office. These mismatches reduce match confidence, so TrafficID often won’t display the lead even if it has a guess about who you are.

Ad Blockers: Many ad blockers also block tracking scripts. If the TrafficID pixel gets blocked, there’s no data to analyze. No tracking = no identification. That visitor is completely invisible.

Privacy-focused browsers like Brave or DuckDuckGo have aggressive tracker blocking built in. Same problem. The tracking code might not even load, let alone collect enough data to identify someone.

Here’s the thing: people using VPNs and ad blockers are a minority of your traffic. Maybe 10-20% of visitors. The vast majority aren’t running privacy tools. They’re browsing from work computers on corporate networks with standard Chrome or Edge browsers. No VPN. No ad blocker. Just regular traffic.

Those are the visitors TrafficID catches. And frankly, they’re usually better leads anyway. Someone browsing from their company computer during work hours is more likely to be a serious buyer than someone hiding behind seven layers of privacy protection.

Bottom line: Yes, VPNs and ad blockers reduce identification. But they don’t eliminate it entirely, and they don’t affect the majority of your visitors. You’ll still identify plenty of leads.

Does TrafficID work on mobile devices as well as desktop?

Yes, TrafficID tracks mobile visitors. But mobile identification rates are lower than desktop.

The desktop identification rate is that 33% we talked about. Mobile might be closer to 15-20%. Why? Mobile traffic is harder to identify for a few reasons:

First, mobile users often browse on personal devices using personal email addresses. They’re not sitting at work computers on corporate networks. So the data patterns that help identify business visitors are weaker.

Second, mobile users move around. They switch between WiFi networks and cellular data. They use apps instead of browsers. All of this makes consistent tracking harder. The behavioral patterns are less stable.

Third, mobile browsers have stricter privacy restrictions. Apple’s Safari on iOS is particularly aggressive about blocking tracking. ITP (Intelligent Tracking Prevention) limits cookie lifespans and restricts cross-site tracking. That impacts all tracking tools, not just TrafficID.

That said, TrafficID does capture mobile visits. You’ll see them in your dashboard. The behavioral data still works—you can see which pages mobile users viewed, how long they stayed, which ones scrolled deeply. You just won’t identify as many of them by name.

For most B2B companies, this isn’t a huge problem. Serious business research still happens on desktop. Someone comparing enterprise software vendors isn’t doing it on their iPhone while waiting for coffee. They’re at their desk, on their work laptop, during business hours. That’s your target audience, and TrafficID catches those people reliably.

Mobile tracking is like a bonus. You’ll identify some mobile visitors, especially if they’re using work phones on corporate mobile plans. But don’t expect the same rates as desktop. Set your expectations accordingly.

Can I see which specific pages visitors viewed on my website?

Absolutely. TrafficID shows you the complete visitor journey, page by page.

Click on any identified lead in your dashboard and you’ll see:

Every single page they visited. The order they visited them in. How long they spent on each page. Which page they landed on first (entry page). Which page they left from (exit page). How many total pages they viewed.

This is gold for sales conversations.

Imagine calling a prospect and saying, “Hey John, I noticed you checked out our pricing page and then spent 12 minutes reading our case study about how we helped Company X reduce costs by 40%. I’m guessing you’re facing similar challenges?”

That’s not creepy—that’s informed. You’re showing that you pay attention and you’re providing relevant information based on their actual interests.

The page-level data also helps you prioritize leads. Someone who viewed one blog post and left? Probably not hot. Someone who viewed your homepage, about page, services page, pricing page, case studies, AND your demo request page? That’s a buying signal. They’re deep in research mode. Call them immediately.

You can also spot patterns across multiple leads. If everyone from Company ABC is viewing your integration documentation, that tells you they’re evaluating whether your solution fits their tech stack. Perfect opening for a technical demo call.

Or maybe you notice someone viewed your pricing page five times over two weeks. They’re not just browsing—they’re seriously considering a purchase. They’re probably comparing you to competitors. Time to reach out and answer any questions they might have.

The journey map visualizes all of this clearly. You don’t need to parse through raw analytics data. TrafficID presents it in a clean timeline format. First visit. Second visit. Pages viewed. Duration. Engagement score. Everything you need to understand that visitor’s intent and interest level.

How real-time is visitor identification?

Pretty darn real-time. Usually within seconds to minutes.

Here’s how fast things happen:

Someone lands on your website. The TrafficID pixel fires and starts collecting data. Within 30-60 seconds, the behavioral tracking kicks in—you can see the page view, scroll depth, time on page. This part is instant.

The identification process takes a bit longer. TrafficID’s AI needs to analyze the behavioral patterns and match them against databases. This usually happens within 1-5 minutes. Sometimes faster, sometimes a bit slower depending on server load and confidence calculations.

Once identified, the lead appears in your dashboard immediately. If you’ve got real-time notifications turned on (email or Slack), you’ll get an alert within minutes of the identification.

So the timeline looks like this:

Minute 0: Visitor lands on site
Minute 1: Behavioral tracking begins
Minute 3: AI identifies visitor
Minute 4: Lead appears in dashboard
Minute 5: You receive Slack notification

This is fast enough to enable “while they’re browsing” outreach. If you’re monitoring your dashboard actively, you can literally call someone while they’re still on your website. That’s a power move. “Hey Sarah, I see you’re on our site right now checking out our services. I’d love to answer any questions you might have.”

Not everyone wants to do that—it can feel aggressive. But for high-value prospects or hot leads, striking while the iron is hot works. Interest fades quickly. Calling within an hour is 10x better than calling two days later.

The real-time aspect also helps with sales team coordination. Multiple people can watch the dashboard simultaneously. When a hot lead pops up, whoever’s available can grab it. No waiting for batch reports. No end-of-day lead assignments. Instant action.

Can TrafficID identify returning visitors vs. first-time visitors?

Yes. TrafficID tracks return visits and shows you the complete history for each identified visitor.

When someone visits your site for the first time, TrafficID creates a new profile. If they return a day later, a week later, or a month later, TrafficID recognizes them and updates their existing profile. You’ll see:

Total number of visits. Date and time of each visit. Pages viewed during each session. How their behavior changed between visits.

Return visitors are gold. They’re more engaged. They’re more interested. They’re further along in the buying process. Someone who visits once might be casually researching. Someone who visits five times is seriously considering a purchase.

TrafficID’s dashboard flags return visitors automatically. You’ll see tags like “2nd Visit” or “5th Visit” on the lead profile. This helps you prioritize. First-time visitors might get a warm welcome email. Fifth-time visitors get a phone call from your best closer.

You can also spot intent escalation. Maybe someone’s first visit was a single blog post. Second visit, they checked out your services page. Third visit, they’re on pricing. Each visit shows increasing intent. By the fourth or fifth visit, they’re practically begging you to reach out.

The return visit tracking also helps with attribution. You can see if your email campaign brought someone back. Or if your retargeting ad drove a return visit. That’s valuable data for understanding what’s working in your marketing mix.

One cool use case: Set up an automated workflow that triggers after someone’s third visit. At that point, they’ve demonstrated genuine interest. Your workflow could send a personalized email: “I noticed you’ve been exploring our solutions. Can I answer any questions?” Or it could create a high-priority task for your sales team. Automate the follow-up based on engagement thresholds.

Does TrafficID track visitor intent and buying signals?

Yes. TrafficID uses AI to predict visitor intent and highlight buying signals.

The platform calculates an engagement score for each visitor based on their behavior. High engagement = high intent. Low engagement = tire kicker.

What creates high intent signals?

• Viewing pricing pages (obvious buying signal)
• Reading case studies or testimonials (seeking social proof)
• Checking out product demos or features pages (evaluating solution)
• Visiting multiple times (sustained interest)
• Spending 5+ minutes on content (deep engagement)
• Scrolling deeply through pages (actually reading, not skimming)
• Downloading resources (investing time)
• Viewing contact or demo request pages (considering outreach)

TrafficID aggregates all these signals into a lead score. Hot leads get flagged automatically. You’ll see visual indicators—red hot flames or stars or whatever UI elements they use—showing which leads deserve immediate attention.

The Hot Identified Lead Filters (HILF) let you customize what constitutes a hot lead for your business. Maybe you only care about visitors from companies with 100+ employees who viewed your pricing page. Set that filter. Now you only see those specific high-intent leads.

This intent scoring is huge for sales efficiency. Without it, you’d have to manually review every identified lead. With 1,000 leads per month, that’s overwhelming. With intent scoring, you focus on the 50-100 hot leads and ignore the rest until they heat up.

The AI also learns over time. If you mark certain leads as “good” or “bad,” the system adjusts its scoring. It gets smarter about which signals predict actual conversions for your specific business. This is machine learning in action—continuous improvement based on your feedback.

One agency I know only calls leads with engagement scores above 80 (out of 100). Below 80, they go into an email nurture sequence. Above 80, immediate phone call. This simple rule increased their connect rate by 40% and reduced wasted time on cold leads. That’s the power of intent-based prioritization.

Integrations

Does TrafficID integrate with HubSpot CRM?

Yes, TrafficID has direct integration with HubSpot.

One-click setup. You connect your HubSpot account via OAuth. Map fields (TrafficID’s name goes to HubSpot’s contact name, email to email, etc.). Turn on the integration. Done.

Now every identified visitor automatically creates a new contact in HubSpot. Or updates an existing contact if they’re already in your database. You don’t lift a finger. TrafficID does all the work.

The data that flows includes:

Contact information (name, email, phone). Company details. Job title. Pages visited. Engagement score. Behavioral data. All of it syncs to HubSpot custom properties.

You can trigger HubSpot workflows based on TrafficID data. For example: “When a new contact is created with ‘Hot Lead’ tag from TrafficID, enroll in Sales Follow-Up Sequence and create task for sales rep.” That’s automated lead routing right there.

The integration is two-way. Updates in HubSpot (like deal stage changes or notes added by sales reps) can flow back to TrafficID. So both systems stay in sync. Your sales team works in HubSpot. Marketing checks TrafficID. Everyone sees the same data.

HubSpot is probably TrafficID’s most popular integration. A lot of B2B companies use HubSpot as their CRM. The native connection makes TrafficID a natural add-on. You’re not replacing HubSpot. You’re enhancing it with visitor identification that HubSpot doesn’t offer natively.

Can I connect TrafficID to Salesforce?

Yes, but the Salesforce integration requires Zapier or custom API work.

TrafficID doesn’t have a native one-click Salesforce connector like it does for HubSpot. Instead, you build the connection yourself using Zapier or webhooks.

Zapier Method:

Create a Zap. Trigger: “New Identified Lead in TrafficID.” Action: “Create Lead in Salesforce” or “Create Contact in Salesforce.” Map the fields. Test it. Turn it on.

This takes maybe 20 minutes to set up if you’ve used Zapier before. TrafficID has pre-built Zap templates to make it easier. You don’t need to be a developer. Just follow the prompts.

The catch? Zapier costs extra if you’re not already using it. Free plans might work for low volumes. Higher volumes need paid Zapier plans ($20-50+ per month depending on task volume).

Webhook Method:

TrafficID can push data via webhook to Salesforce’s API endpoints. This requires some technical skill. You’ll write code (or hire someone to write it) that receives TrafficID webhooks and creates/updates Salesforce records. More control, no Zapier fees, but higher initial setup effort.

For enterprise Salesforce users, this is the preferred method. You get exactly the field mapping and logic you want. You can build complex workflows—”If lead is from target account list, assign to Account Executive. Otherwise, assign to SDR.”

The integration works well once it’s set up. Leads flow automatically. Sales reps see the behavioral data in Salesforce. They can sort by engagement score or filter by hot leads. It’s just not as plug-and-play as HubSpot.

Does TrafficID work with GoHighLevel?

Yes. TrafficID integrates directly with GoHighLevel.

This is a big deal for marketing agencies because GoHighLevel is super popular in the agency world. White-label CRM, funnel builder, marketing automation—all in one platform.

The TrafficID + GHL integration lets you:

Automatically create contacts in GHL for every identified visitor. Trigger SMS and email campaigns based on visitor behavior. Add leads to GHL pipelines. Set up client reporting that shows TrafficID identification data alongside GHL conversion data. Manage multiple client accounts with separate TrafficID projects feeding separate GHL sub-accounts.

It’s a perfect agency stack. You use GHL to build client websites and funnels. You add TrafficID to identify anonymous visitors. Leads flow into GHL automatically. Your automation kicks in. Clients get more leads without more ad spend.

Here’s the key insight: GHL and TrafficID don’t overlap—they complement each other. GHL tracks form submissions and known leads. TrafficID identifies anonymous visitors who don’t fill out forms. Together, you capture way more leads than GHL alone could.

Think of it this way: GHL is your CRM and automation engine. TrafficID is your lead discovery tool. GHL manages relationships. TrafficID creates relationships by identifying who to reach out to. They’re two different parts of the same workflow.

The integration setup is straightforward. Direct connection plus Zapier for advanced workflows. You can find detailed setup guides on both TrafficID’s and GoHighLevel’s documentation sites. Most agencies have this running in under an hour.

One agency owner told me they added TrafficID to all their GHL client accounts and immediately increased their clients’ lead generation by 40-60%. Clients were thrilled. Retention went up. Referrals increased. All because they were capturing visitors that were previously invisible. That’s the GHL + TrafficID advantage.

Can I send alerts to Slack or Microsoft Teams?

Yes. TrafficID integrates with both Slack and Microsoft Teams for real-time notifications.

Slack Integration:

Connect your Slack workspace to TrafficID. Choose which channel gets notifications. Set your preferences—do you want alerts for every identified lead, or only hot leads, or leads from specific companies?

Now when someone interesting visits your site, boom, Slack message: “🔥 Hot Lead: Sarah Johnson, VP Marketing at ABC Corp, just viewed your pricing page for 8 minutes.”

Your sales team sees the notification immediately. Someone jumps on it. Calls within 5 minutes. Prospect is still browsing. Perfect timing.

You can customize notification frequency. Real-time alerts for hot leads. Daily digest for everyone else. You won’t get overwhelmed with pings, but you won’t miss important opportunities either.

Microsoft Teams Integration:

Similar setup. Connect Teams. Choose channel. Configure notifications. Same real-time alerts, just in the Teams interface instead of Slack.

For companies using Microsoft 365, Teams integration keeps everything in the Microsoft ecosystem. Sales reps don’t need to check another app. They’re already in Teams all day for meetings and chat. TrafficID notifications show up right there.

The notification integrations are killer for team coordination. Everyone sees hot leads at the same time. First person to respond gets the lead (or you can set up round-robin assignment). No more waiting for batch reports at end of day. No more “I didn’t see that lead until it was too late.”

Real-time alerts create urgency. When your whole team can see that a VP from your dream client just landed on your pricing page, someone’s picking up the phone. That immediacy converts better than any email sequence.

Does TrafficID integrate with Zapier for custom workflows?

Yes. TrafficID has a full Zapier integration that connects you to 1,400+ apps.

The Zapier integration is how you build custom workflows that TrafficID doesn’t support natively. You can connect TrafficID to:

Google Sheets (track all leads in a spreadsheet). Airtable (build custom databases). Gmail (send personalized emails automatically). ActiveCampaign (trigger marketing automation). Pipedrive (create deals in your sales pipeline). Calendly (send meeting booking links to hot leads). Stripe (track which prospects become paying customers). Any app with a Zapier integration.

Example workflows:

Workflow 1: Hot Lead Alert
Trigger: New identified lead in TrafficID with high engagement score
Action 1: Send email to sales rep with lead details
Action 2: Create task in Asana: “Call [Lead Name] from [Company]”
Action 3: Add lead to Google Sheet for tracking

Workflow 2: Content Marketing Follow-Up
Trigger: Visitor viewed blog post in TrafficID
Action 1: Add to Mailchimp audience
Action 2: Tag as “Blog Reader”
Action 3: Enroll in email nurture sequence

Workflow 3: Account-Based Marketing
Trigger: Identified lead from target account list
Filter: Only if job title contains “Director” or “VP” or “C-Level”
Action 1: Create contact in Salesforce
Action 2: Notify account executive via SMS
Action 3: Add to LinkedIn retargeting audience

The Zapier integration uses triggers (new identified lead, hot lead detected, return visitor) and actions (push data to other apps). You can build multi-step Zaps with filters, delays, and conditional logic.

Free Zapier accounts support basic Zaps. Paid plans ($20-50+ per month) give you unlimited steps, faster updates, and premium app integrations. If you’re serious about automation, Zapier is worth the investment. The time saved pays for itself quickly.

Can I sync visitor data with my email marketing platform?

Yes. You can connect TrafficID to email platforms like Mailchimp, Klaviyo, ActiveCampaign, and others via Zapier.

The workflow is simple:

TrafficID identifies a visitor. Sends their email address to your email platform. Your email platform adds them to an audience or list. Your automation kicks in and sends a welcome sequence.

This turns anonymous website visitors into email subscribers without them ever filling out a form. That’s powerful for building your list.

But—and this is important—you need to be careful about compliance. Just because TrafficID gives you someone’s email doesn’t mean you have permission to email them. Under GDPR and CAN-SPAM, you need consent before sending marketing emails.

Here’s the right way to do it:

Approach 1: Sales Outreach
Use TrafficID emails for direct sales outreach (one-to-one personalized emails), not mass marketing. Sales emails are legal even without prior consent if they’re genuinely personalized and relevant.

Approach 2: LinkedIn First
Connect with the identified visitor on LinkedIn first. Once they accept your connection, mention that you’re emailing them. Then add them to your email list. This creates implied permission.

Approach 3: Phone Call
Call the prospect. During the conversation, ask if you can send them information via email. They say yes. Now you have permission. Add them to your email list.

Don’t just blast email campaigns to TrafficID-identified visitors without permission. That’s a fast track to spam complaints, blacklists, and legal trouble. Use TrafficID data responsibly. Personalized outreach? Great. Mass unsolicited marketing? Not great.

For legitimate use cases (like adding to a nurture sequence after a sales conversation), the email platform integration works perfectly. Set up the Zapier workflow. New leads flow in. Your sequences run automatically. Just make sure you’re following email marketing laws in your jurisdiction.

Does TrafficID work with Google Analytics?

TrafficID and Google Analytics can run side by side, but they don’t integrate directly.

They’re measuring different things:

Google Analytics: Total visitors. Page views. Bounce rate. Traffic sources. Conversion funnels. Session data. Anonymous aggregate analytics.

TrafficID: Individual visitor identification. Names and contact info. Lead intelligence. Behavioral tracking tied to specific people.

You’ll see different numbers between the two platforms because they’re counting differently. Google Analytics tracks every visitor session. TrafficID only counts identified individuals. If you had 10,000 visitors in GA but only 3,300 identified leads in TrafficID, that’s normal. TrafficID is a subset of your total traffic.

You can’t push TrafficID data into Google Analytics. There’s no integration that sends “Visitor = Sarah Johnson” into GA’s dashboard. GA is built for anonymous analytics, not personal identification.

What you can do is export data from both platforms and combine it in a spreadsheet or BI tool. For example, export your top landing pages from GA. Export your identified leads from TrafficID. Cross-reference to see which landing pages attract the most identifiable visitors. That’s useful insight for content strategy.

Run both tools simultaneously. GA for overall traffic analysis. TrafficID for lead generation. They serve different purposes and complement each other. Don’t expect them to replace each other or sync data. Think of them as parallel systems giving you different views of the same website traffic.

How do webhooks work for custom integrations?

Webhooks let TrafficID push data to your systems in real-time.

Here’s how it works:

You give TrafficID a URL endpoint (basically a web address that can receive data). You tell TrafficID what events should trigger the webhook—new identified lead, hot lead detected, return visitor, whatever. When that event happens, TrafficID sends a POST request to your URL with JSON data containing the lead information.

Your system receives the data. Your code parses it. You do whatever you want with it—create database records, trigger notifications, update CRM entries, run calculations, send emails.

This is developer territory. You need technical skills to build webhook receivers. But it’s powerful because you get complete control. You’re not limited to pre-built integrations. You can build exactly the workflow you need.

Example use cases for webhooks:

Custom CRM Integration: Your company uses a proprietary CRM that doesn’t integrate with anything. Build a webhook receiver that translates TrafficID data into your CRM’s format. Automatically create lead records. Now you’ve got a custom integration without waiting for TrafficID to build native support.

Real-Time Scoring: Receive webhook when new lead is identified. Run your own scoring algorithm (maybe incorporating data from other sources). Assign score. Push result back to TrafficID or your CRM. You’ve enhanced TrafficID’s data with your own business logic.

Multi-Platform Distribution: One webhook receiver distributes data to multiple systems. When TrafficID identifies a lead, your webhook sends it to Salesforce, adds it to a Google Sheet, creates a Slack message, and sends a text alert to your sales manager. All from one trigger.

TrafficID’s webhook documentation tells you exactly what data gets sent and in what format. You write code that handles that data. Test it thoroughly. Put it in production. Now you’ve got a fully custom integration that does exactly what your business needs.

If you’re not technical, hire a developer for this. Shouldn’t take more than a few hours to build a basic webhook receiver. More complex logic takes longer, but the initial setup is straightforward for someone who knows their way around APIs.

Ad Tracking (Facebook, Google, TikTok)

How do I track visitors from my Facebook ads?

TrafficID automatically tracks visitors from Facebook ads. No special setup needed beyond your normal installation.

Here’s how it works:

Someone sees your Facebook ad. Clicks it. Lands on your website. TrafficID pixel fires. Identifies the visitor (if possible). Shows you who clicked your ad.

The key is UTM parameters. When you set up your Facebook ad, add UTM parameters to your destination URL. Something like: yoursite.com?utm_source=facebook&utm_medium=cpc&utm_campaign=summerpromo

TrafficID captures those UTMs. Now when you look at identified leads, you’ll see “Source: Facebook” and “Campaign: summerpromo.” You know exactly which ad brought them to your site.

This is better than Facebook’s native analytics because you get individual identification. Facebook Ads Manager tells you “1,000 people clicked your ad.” TrafficID tells you “Sarah Johnson, VP of Marketing at ABC Corp, clicked your ad and then viewed your pricing page for 12 minutes.” Way more actionable.

You can filter your TrafficID dashboard by traffic source. Show me only leads from Facebook ads. Sort by engagement score. Now you see your best Facebook leads ranked by intent. Call the hot ones. Email the warm ones. Ignore the rest until they heat up.

This also helps you measure real ROI from Facebook ads. Don’t just count clicks and form submissions. Count identified leads and actual sales. If you spent $1,000 on ads, identified 50 leads, called all 50, closed 5 deals worth $10,000 total, that’s clear ROI. Facebook gave you 10x return because you could identify and contact prospects who didn’t fill out forms.

One warning: Facebook’s tracking pixel and TrafficID don’t always agree on visitor counts. Facebook counts everyone who clicks. TrafficID only counts people it can identify. So Facebook might show 1,000 clicks while TrafficID shows 300 identified leads. That’s normal. They’re measuring different things.

Can I see which specific ad or campaign brought each visitor?

Yes, if you use UTM parameters correctly.

UTM parameters are those tags you add to URLs. They look like ?utm_source=google&utm_medium=cpc&utm_campaign=brand-search.

Every ad platform lets you add UTMs to your destination URLs. Facebook, Google, TikTok, LinkedIn, Twitter—all of them. When you create an ad, customize the destination URL to include:

utm_source: Where the traffic came from (facebook, google, linkedin)
utm_medium: Type of traffic (cpc, email, social, organic)
utm_campaign: Campaign name (summer-sale, product-launch, webinar-promo)
utm_term: (Optional) Keyword for search ads
utm_content: (Optional) Ad variation for A/B testing

TrafficID captures all of these. When you view a lead’s profile, you’ll see exactly which campaign brought them. You can filter your dashboard by campaign. “Show me all leads from summer-sale campaign.” Or “Show me leads from Google search ads.”

This is crucial for attribution. You’re spending money on multiple campaigns. Which ones are generating real leads? Not just clicks—actual identified people you can contact. TrafficID + UTM parameters tells you exactly which campaigns work.

For example, you run three Facebook ad campaigns. Campaign A costs $500, identifies 50 leads, closes 3 deals. Campaign B costs $500, identifies 150 leads, closes 8 deals. Campaign C costs $500, identifies 30 leads, closes 1 deal. Clear winner: Campaign B. Shut down Campaign C. Double down on Campaign B. That’s data-driven decision making.

Without UTM parameters, all your ad traffic looks the same. “Traffic from Facebook.” You can’t tell which specific ads or campaigns work. Add UTMs. Get granular. Make better decisions.

Pro tip: Use a UTM builder tool to create your URLs consistently. Google has a free one. So do many marketing platforms. Consistency matters—don’t misspell campaign names or use different capitalization. “Summer-Sale” and “summer-sale” and “summersale” are three different campaigns in the data. Standardize your naming conventions from the start.

Does TrafficID work with Google Ads conversion tracking?

TrafficID and Google Ads conversion tracking run independently. They don’t share data directly.

Google Ads tracks conversions you define—form submissions, purchases, demo requests, whatever you set up as conversion actions. TrafficID identifies visitors whether or not they convert.

Here’s why you’d use both:

Google Ads tells you which keywords and ads drive conversions. “This ad got 10 conversions.” TrafficID tells you who those 10 people were. “Here are their names, emails, phone numbers, and companies.” Plus TrafficID identifies people who clicked but didn’t convert—visitors Google Ads would ignore entirely.

You can manually connect the data by using UTM parameters. Tag your Google Ads with utm_source=google&utm_medium=cpc&utm_campaign=[campaign_name]. TrafficID captures those UTMs. Now you can export TrafficID leads and see which Google campaigns generated them.

Then cross-reference with Google Ads conversion data. “Campaign A identified 100 leads in TrafficID and got 8 conversions in Google Ads.” That’s complete visibility. You know total identified traffic AND conversion rate.

The value here is filling the gap. Google Ads conversion tracking only counts form fills or purchases. But what about the 92 people in Campaign A who didn’t convert? Without TrafficID, they’re lost. With TrafficID, you’ve got 92 additional leads to follow up with. Maybe 10 of them will buy after a phone call.

So your real conversion rate isn’t 8% (8 out of 100). It’s 18% (8 immediate conversions + 10 from follow-up). That changes how you evaluate campaign performance.

Bottom line: Use Google Ads conversion tracking for immediate conversions. Use TrafficID for total lead generation including people who didn’t convert immediately. Combined data gives you the full picture.

Why are my Facebook Pixel numbers different from TrafficID data?

Because they’re counting different things.

Facebook Pixel counts: Every visitor who triggers the pixel. Includes bots, multiple sessions from the same person, international visitors, people with ad blockers that still let Facebook through, basically everyone who loads your page.

TrafficID counts: Only visitors it can confidently identify by name. Filters out bots automatically. Only counts once per unique individual (not per session). Primarily U.S. visitors. Much stricter criteria.

So Facebook might show 5,000 page views while TrafficID shows 1,500 identified leads. That’s expected.

Here’s what’s happening:

Of those 5,000 Facebook page views, maybe 1,000 are bots or spam traffic. Down to 4,000 real humans. Of those 4,000, maybe 1,500 are international visitors where TrafficID has low identification rates. Down to 2,500. Of those 2,500, maybe 500 are using VPNs or privacy tools that block identification. Down to 2,000. And TrafficID only confidently identifies 75% of those (2,000 x 0.75 = 1,500).

Boom. 5,000 Facebook pixel fires = 1,500 TrafficID identifications. The numbers match once you account for all the filtering.

This isn’t a problem. It’s working as designed. Facebook is optimized for counting reach. TrafficID is optimized for identifying real leads. Different goals, different numbers.

Don’t try to reconcile the numbers. Use each platform for what it’s good at. Facebook for overall campaign reach and immediate conversions. TrafficID for lead identification and sales follow-up.

One more thing: Facebook attributes conversions based on its own logic (28-day click, 1-day view windows, attribution models). TrafficID shows you who actually visited regardless of attribution windows. These are different lenses on the same data. Both are useful. Neither is “wrong.”

Can I retarget identified visitors on Facebook and Instagram?

Yes. Export your identified visitors from TrafficID and upload them to Facebook as a Custom Audience.

Here’s the process:

Log into TrafficID. Filter for the visitors you want to retarget—maybe everyone who viewed your pricing page but didn’t convert. Export to CSV. You’ll get a file with emails, phone numbers, names, etc.

Go to Facebook Ads Manager. Navigate to Audiences. Create New Audience → Custom Audience → Customer List. Upload your CSV file. Facebook will match the emails and phone numbers to Facebook/Instagram users.

Match rates are usually 40-70%. Not everyone uses the same email on Facebook that they use for work. But you’ll match enough to build a decent retargeting audience.

Now create a retargeting campaign. Show ads only to this Custom Audience. Your ads will appear in their Facebook and Instagram feeds. They already visited your site. They’re familiar with your brand. Retargeting works way better than cold ads.

You can get creative with this:

Segment 1: Pricing Page Visitors
Export everyone who viewed pricing but didn’t buy. Retarget with “Special discount for serious buyers” ad. Add urgency. Close the deal.

Segment 2: Return Visitors
Export people who visited 3+ times. They’re highly engaged but haven’t converted. Retarget with customer testimonials and case studies. Overcome objections.

Segment 3: Target Account List
Export visitors from your top 50 target companies. Retarget with account-based marketing ads customized for their industry. Make them feel special.

This is more powerful than standard Facebook pixel retargeting because you’re retargeting by identity, not just by behavior. Standard retargeting: “This person visited our site.” TrafficID-based retargeting: “Sarah Johnson from ABC Corp visited our site.” Way more actionable.

You can also use TrafficID data to build Lookalike Audiences. Export your best customers or highest-intent leads. Upload to Facebook. Create Lookalike Audience. Facebook finds similar people. Target them with acquisition campaigns. That’s data-driven prospecting.

How do I track visitors across multiple ad platforms?

Use consistent UTM parameters across all platforms. TrafficID will automatically consolidate the data.

Here’s the strategy:

Set up a UTM naming convention that works across Facebook, Google, TikTok, LinkedIn, Twitter, whatever platforms you use. Be consistent. Always use the same utm_source names. “facebook” not “Facebook” or “fb.” Always use the same campaign names across platforms if it’s the same campaign.

For example, if you’re running a “Product Launch 2025” campaign everywhere:

Facebook Ad: yoursite.com?utm_source=facebook&utm_medium=cpc&utm_campaign=product-launch-2025
Google Ad: yoursite.com?utm_source=google&utm_medium=cpc&utm_campaign=product-launch-2025
LinkedIn Ad: yoursite.com?utm_source=linkedin&utm_medium=cpc&utm_campaign=product-launch-2025

TrafficID captures all of these. In your dashboard, you can filter by campaign: “Show me all leads from product-launch-2025.” You’ll see visitors from all three platforms combined. You can also filter by source: “Show me Facebook vs Google vs LinkedIn.” Compare performance.

This gives you true multi-channel attribution. You’re not siloed in each platform’s dashboard. You’ve got one central place (TrafficID) showing all your identified leads across all channels.

You can answer questions like: “Which platform drives the most leads?” (Count identified leads by source). “Which platform drives the highest-quality leads?” (Compare engagement scores or close rates by source). “Should I shift budget from Google to LinkedIn?” (Look at cost per identified lead across platforms).

TrafficID becomes your unified analytics layer for lead generation. Meanwhile, each ad platform still has its own analytics for optimization. Use both. Optimize campaigns within each platform. Evaluate overall strategy across platforms using TrafficID.

Export data regularly to spreadsheets or BI tools if you want even deeper analysis. Pull TrafficID leads. Pull ad spend from each platform. Calculate cost per identified lead. Cost per closed deal. ROI by channel. Build yourself a marketing dashboard that shows real business results, not just clicks and impressions.

Email & CRM Integration

How do I automatically create leads in my CRM from identified visitors?

Set up the native integration if your CRM supports it (HubSpot, Pipedrive). Otherwise use Zapier or webhooks.

The workflow is simple once you’ve connected the systems:

TrafficID identifies a visitor. Data flows to your CRM automatically. CRM creates a new lead record (or updates existing one). Sales team sees the lead appear in their pipeline.

For HubSpot:

Go to TrafficID integrations. Click “Connect HubSpot.” Authorize the connection. Map fields. Choose whether to create contacts, leads, or both. Turn on auto-sync. Done.

Every identified visitor now becomes a HubSpot contact automatically. All their data comes over—name, email, company, job title, pages visited, engagement score. Your sales team doesn’t touch TrafficID. They work entirely in HubSpot. The leads just magically appear.

For Salesforce or other CRMs:

Use Zapier. Create a Zap: “When new lead identified in TrafficID → Create Lead in Salesforce.” Map the fields. Customize the logic—maybe you only want to create leads with high engagement scores, or only leads from companies over 50 employees. Add filters. Test. Activate.

For webhook integrations:

TrafficID sends webhook to your custom endpoint. Your code receives the data. Your code creates lead in CRM via API. Requires development work but gives you total control.

The beauty of automation is that leads never slip through cracks. Every single identified visitor gets added to your CRM. No manual data entry. No forgetting to import that CSV. No wondering if you missed someone. It’s all automatic.

Set it up once. Forget about it. Focus on selling, not on moving data between systems.

Can TrafficID update existing contacts with new visitor activity data?

Yes, if you configure the integration to update instead of always creating new records.

Here’s the scenario: Sarah Johnson visited your site last month. You called her. Added her to your CRM. She said “not interested right now.” You marked her as “cold lead” and moved on.

Three months later, Sarah visits your site again. Spends 15 minutes on your pricing page and case studies. This is a hot signal—she’s reconsidering your solution.

With the right integration setup, TrafficID sees Sarah’s email already exists in your CRM. Instead of creating a duplicate, it updates Sarah’s existing record with the new visit data. Activity notes: “Visited pricing page, 15 minutes, high engagement.” Lead temperature changes from “cold” to “hot.” Sales rep gets notified.

Now your rep calls Sarah: “Hey Sarah, I noticed you were back on our site checking out our pricing. Has anything changed since we last talked?” Perfect timing. Way better than calling cold leads or waiting for Sarah to reach out.

This is called “data enrichment.” You’re enhancing existing CRM records with fresh behavioral data from TrafficID. It keeps your CRM up-to-date without creating duplicate records.

Most native integrations (like HubSpot) handle this automatically. They match by email address. If email exists, update. If not, create. You can usually configure this behavior in the integration settings.

For Zapier integrations, use “Find or Create” actions. Zapier first searches for an existing record by email. If found, updates it. If not found, creates new. Same result.

The key is deduplication logic. You don’t want 17 records for Sarah Johnson just because she visited 17 times. One record, 17 activity updates. That’s clean data.

Does TrafficID sync visitor data in real-time or in batches?

TrafficID identifies visitors in real-time, but sync speed to your CRM depends on your integration method.

Native Integrations (HubSpot): Near real-time. Usually 1-5 minutes from identification to CRM record creation. Fast enough to enable immediate follow-up.

Zapier Integrations: Depends on your Zapier plan. Free plans check for updates every 15 minutes. Paid plans check every 1-5 minutes. Still pretty fast.

Webhook Integrations: True real-time. Webhook fires immediately upon identification. Your CRM gets data within seconds. This is the fastest option but requires custom development.

Manual Exports: Batch mode. You export CSV from TrafficID whenever you want. Import to CRM manually. Slowest option, but gives you control to review leads before importing.

For most businesses, 1-5 minute sync delay is fine. That’s still “real-time” for practical purposes. Your sales team isn’t refreshing CRM every 30 seconds. They check periodically. Leads that show up within 5 minutes feel instant.

If you absolutely need instant syncing—maybe you’re running a live event and want to call people while they’re watching—use webhooks or the fastest Zapier plan. For normal business operations, standard integrations work great.

Can I trigger email campaigns based on visitor behavior?

Yes. Connect TrafficID to your email platform or marketing automation tool via Zapier.

Here’s how it works:

Workflow 1: Pricing Page Visitors
Trigger: Visitor viewed pricing page (captured by TrafficID)
Action: Add to “Pricing Page Viewers” email sequence
Result: Automated follow-up email: “I noticed you were checking out our pricing. Any questions I can answer?”

Workflow 2: Return Visitor Engagement
Trigger: Visitor returns for 3rd time (identified by TrafficID)
Action: Send personalized email from sales rep
Result: “Hi [Name], I see you’ve been back on our site a few times. I’d love to hop on a quick call to see if we’re a good fit.”

Workflow 3: High-Intent Lead Nurture
Trigger: Visitor has high engagement score (hot lead in TrafficID)
Action: Add to accelerated nurture sequence
Result: Daily emails for a week, then sales call

The key is that you’re triggering campaigns based on behavior, not just demographics. You’re not sending the same generic email to everyone. You’re sending targeted messages based on what they actually did on your site.

This performs way better than broadcast emails. Open rates are higher. Click rates are higher. Reply rates are higher. Because the content is relevant to their demonstrated interests.

A few best practices:

Don’t be creepy. Don’t say “I tracked every page you visited for 47 minutes.” Say “I noticed you were exploring our solutions.” Be helpful, not invasive.

Personalize heavily. Reference the specific content they viewed. If they read a case study about retail, mention retail in your email. If they viewed your integration page, ask about their current tech stack. Show you’re paying attention.

Time it right. Don’t email immediately. Wait a few hours or until the next business day. Give them space. But don’t wait a week—interest fades fast. 24-48 hours is the sweet spot.

Make it valuable. Don’t just pitch. Offer something useful. “I saw you were looking at our pricing. Here’s a comparison guide that breaks down our plans.” Or “I noticed you read our blog post on X. Here’s a related resource you might find helpful.” Add value, then ask for the call.

Behavioral triggers turn cold outreach into warm conversations. The prospect knows you’re reaching out because they showed interest, not because you bought their email from a list. That context makes all the difference.

How do I prevent duplicate contacts in my CRM?

Use email address as your unique identifier and configure your integration to update existing records instead of always creating new ones.

Duplicates happen when the same person gets added multiple times. Sarah Johnson visits your site today. Gets added to CRM. Visits again next week. Gets added again. Now you’ve got two Sarah Johnson records. That’s messy.

The fix:

For Native Integrations: Configure the integration to match by email address. “If email already exists in CRM, update that record. If not, create new.” Most integrations have this as a toggle or setting. Turn it on.

For Zapier: Use “Find or Create” actions instead of just “Create.” The Zap first searches your CRM for an existing contact with that email. If found, it updates that contact. If not found, creates new. This prevents duplicates.

For Webhooks: Your custom code should check if email exists before inserting. Basic logic: “SELECT * FROM contacts WHERE email = [email]. If result exists, UPDATE. Else, INSERT.”

Some advanced tips:

Fuzzy Matching: Sometimes emails vary slightly. sarah.johnson@abccorp.com vs sarah-johnson@abccorp.com. Good deduplication systems catch these variants. Some CRMs have built-in fuzzy matching. Use it.

Merge Duplicates: Even with deduplication, some duplicates slip through. Set up a weekly task to review and merge duplicates in your CRM. Most CRMs have merge tools built in. Takes 10 minutes a week to keep your database clean.

Standardize Data Entry: Consistent formatting reduces duplicates. Always store names as “First Last” not “FIRST LAST” or “first last.” Always use standard company names—”Microsoft” not “Microsoft Corporation” or “MS.” Small consistency rules prevent big headaches.

Clean data is happy data. Duplicates frustrate sales reps, mess up reporting, and waste everyone’s time. Prevent them at the integration level and your life gets easier.

Can I assign leads to specific sales reps automatically?

Yes. Use CRM workflows or Zapier logic to route leads based on rules you define.

Common routing rules:

Round Robin: Leads get distributed evenly across your sales team. Lead 1 goes to Rep A. Lead 2 goes to Rep B. Lead 3 goes to Rep C. Lead 4 goes back to Rep A. Everyone gets equal opportunity.

Geographic Territory: Leads from California go to your West Coast rep. Leads from New York go to your East Coast rep. Route by state, region, or zip code.

Company Size: Leads from enterprise companies (500+ employees) go to your enterprise sales team. Leads from SMBs go to your SMB team. Match lead to rep expertise.

Industry Vertical: Healthcare leads go to your healthcare specialist. Financial services leads go to your finserv rep. Vertical expertise improves close rates.

Account Ownership: If a lead is from an existing customer account, route to that account’s owner. If it’s a target account on your ABM list, route to the assigned account executive. Respect existing relationships.

Lead Score: High engagement leads (hot) go to your top closers. Low engagement leads (warm) go to SDRs for qualification. Match urgency to skill level.

Most CRMs support assignment rules natively. You can usually configure these in the CRM settings. TrafficID data flows in. CRM applies rules. Lead gets assigned automatically. Sales rep gets notified.

For more complex logic, use Zapier or custom webhooks. You can build multi-step decision trees: “If company size > 500 AND industry = Healthcare AND location = California, assign to Rep X. Else if company size < 100 AND location = New York, assign to Rep Y. Else, assign round robin."

Automated assignment eliminates cherry-picking and ensures fast response. Leads don’t sit unassigned in a queue. They route immediately to the right person. That person gets notified instantly. Call happens fast. Close rate improves.

One agency I know routes hot leads (engagement score 80+) to their sales manager for immediate personal follow-up. Warm leads (score 50-79) go to sales reps. Cold leads (score <50) go into an automated email nurture sequence until they heat up. This prioritization system increased their contact-to-close rate by 35%.

Ecommerce (Shopify, WooCommerce)

How do I set up visitor tracking on my Shopify store?

Install the TrafficID tracking pixel in your Shopify theme’s header.

Here’s the step-by-step:

Log into your Shopify admin. Go to Online Store → Themes. Click Actions → Edit Code on your active theme. Find the theme.liquid file in the Layout folder. Look for the </head> closing tag. Paste your TrafficID tracking code right before that closing tag. Save.

That’s it. The tracking code now loads on every page of your store—homepage, product pages, cart, checkout, everything.

Alternative method: Use Shopify’s Additional Scripts feature (available on Shopify Plus plans). This lets you add tracking code without editing theme files. Cleaner and safer if you’re not comfortable with code.

After installation, test it. Visit your own store. Wait 5 minutes. Check your TrafficID dashboard. You should see your visit logged. If your business info is in corporate databases and you’re in the U.S., you might even see yourself identified.

Once it’s working, TrafficID will start identifying your Shopify visitors—people browsing products, adding to cart, abandoning cart, completing purchases. You’ll see it all.

Why does this matter for ecommerce?

Because most people don’t buy on their first visit. They browse. They compare prices. They add to cart but don’t check out. With TrafficID, you know exactly who these people are. You can reach out directly: “Hey John, I noticed you added our XYZ product to your cart yesterday. Any questions I can answer to help you complete your order?”

That level of personal follow-up is rare in ecommerce. Most stores send generic automated emails. You’re making personal phone calls. That’s a competitive advantage.

Best use cases for TrafficID on Shopify:

High-ticket products ($500+): Identify browsers, call them, answer questions, close sales over the phone.
B2B ecommerce: Selling to businesses, not consumers. Identify decision-makers, build relationships.
Custom/complex products: When customers need help configuring or choosing. Proactive support converts better.
Cart abandonment recovery: Know exactly who abandoned, call them immediately, recover sales.

For low-ticket consumer products (under $50), TrafficID is probably overkill. But for premium ecommerce, it’s a game-changer.

Can I identify cart abandoners and recover lost sales?

Yes. TrafficID can identify visitors who add products to cart but don’t complete checkout.

Here’s how it works:

Set up a specific page view tracking for your cart page. When someone visits /cart or /checkout without completing a purchase, TrafficID identifies them (if possible) and flags them as a cart abandoner.

You can create a custom filter: “Show me visitors who viewed /cart but not /order-confirmation.” Export that list. Now you’ve got names, emails, and phone numbers of people who abandoned their carts.

Call them. “Hi Sarah, this is [Your Name] from [Store]. I noticed you were about to order [Product] yesterday but didn’t complete checkout. I wanted to make sure you didn’t run into any issues. Can I help you finish that order?”

This personal touch recovers sales that automated emails miss. Especially for high-ticket purchases where people have questions or concerns. A quick phone call addresses objections immediately.

You can also use this data for targeted ads. Export cart abandoners. Upload to Facebook as a Custom Audience. Run retargeting ads with special discount codes. “Come back and save 10%.” Combine personal outreach with ad retargeting for maximum recovery rate.

One Shopify store selling office furniture ($1,000+ per order) used TrafficID to identify cart abandoners. Their recovery rate went from 15% (automated emails only) to 45% (emails + phone calls). That’s hundreds of thousands in recovered revenue. All because they could actually talk to the people who abandoned.

For B2B ecommerce, this is even more powerful. Business buyers often need approval before purchasing. Maybe someone from Accounting added products to the cart but needs the CFO’s sign-off. If you can identify both people from the same company visiting your site, you can address both decision-makers in your outreach. “I see both you and your CFO have been looking at our products. Would it help if I put together a formal quote you can present internally?”

That’s consultative selling enabled by visitor identification. You’re not just recovering abandoned carts. You’re building relationships and closing complex B2B deals.

Does TrafficID work with WooCommerce?

Yes. TrafficID works with WooCommerce just like any WordPress site.

Two installation methods:

Method 1: WordPress Plugin (easiest)
Install the BrandWell WordPress plugin. Connect to your TrafficID account. Done. The plugin handles everything automatically. Your WooCommerce store is now tracking visitors.

Method 2: Manual Installation
Add your TrafficID tracking code to your theme’s header.php file. Same process as Shopify—paste before the </head> tag. Save. You’re live.

Once installed, TrafficID tracks all WooCommerce visitors just like a regular website. You’ll see who’s browsing products, viewing categories, checking out your shop page, adding to cart, etc.

WooCommerce-specific use cases:

Product research identification: See which specific products attract high-value visitors. Maybe you sell 50 products but one product consistently attracts Fortune 500 companies. That’s valuable insight for inventory and marketing decisions.

Wholesale inquiries: Many WooCommerce stores offer wholesale pricing. If you identify a visitor from a retail business viewing multiple products, reach out about wholesale options. “Hi John, I see you’re from ABC Retail checking out our product line. We offer wholesale pricing for bulk orders. Interested in discussing?”

Custom product recommendations: For stores with large catalogs, personal recommendations help. “I noticed you were browsing our outdoor furniture category. Based on your interests, you might also like…” Better than generic upsell emails.

B2B conversion: If your WooCommerce store serves both B2C consumers and B2B buyers, TrafficID helps you identify the B2B buyers. They get personal outreach and custom pricing. Consumers get standard automated emails. Different approaches for different audiences.

Integration with WooCommerce analytics: Export TrafficID data and combine with WooCommerce sales reports. See which identified visitors converted to purchases. Calculate conversion rates by visitor type. Optimize marketing based on which audiences actually buy.

Can I track which products visitors viewed?

Yes, if you set up page-level tracking correctly.

TrafficID automatically tracks every page a visitor views. That includes product pages. So if someone views yourstore.com/products/blue-widget, you’ll see that in their visit history.

The challenge is making sense of 50 different product URLs. Wouldn’t it be nicer to see “Viewed: Blue Widget” instead of “Viewed: /products/blue-widget”?

You can enhance this with better naming conventions or custom tagging. Some ecommerce platforms let you add metadata to pages. TrafficID can capture that metadata and display product names cleanly in the dashboard.

But even with raw URLs, you can still extract value. Filter your leads by product category. “Show me everyone who viewed URLs containing ‘/products/furniture/'” Now you’ve got a list of furniture shoppers. Export. Call. Pitch furniture.

Or create custom segments based on product interest. High-value product viewers get immediate outreach. Low-value product viewers get automated email. You’re prioritizing based on what they looked at.

For stores with dynamic product pages or complex URLs, you might need custom development to pass product names to TrafficID. But for most standard ecommerce setups, the default page-level tracking gives you enough data to know what people were shopping for.

One tip: Look for patterns across multiple leads. If 20 visitors from healthcare companies all viewed the same product, that product probably solves a healthcare-specific need. Market it accordingly. That’s insight you wouldn’t get from generic analytics.

Compliance & Privacy (GDPR, CCPA)

Is TrafficID GDPR compliant?

Yes. TrafficID is designed to comply with GDPR for EU visitors.

Here’s how:

TrafficID focuses on U.S.-based visitor identification. For European visitors, the identification rates drop significantly—almost zero detailed personal data gets collected. The system recognizes non-U.S. visitors and applies stricter privacy standards automatically.

For EU traffic, TrafficID collects minimal behavioral data (pages viewed, time on site) but doesn’t attempt to match visitors with personal information. No names. No emails. No phone numbers. Just anonymous analytics similar to Google Analytics.

This approach respects GDPR’s data minimization principle. You only collect personal data when you have legitimate interest or consent. Since TrafficID primarily serves U.S. markets, EU visitors get privacy-first treatment by default.

If you’re operating in Europe and want to identify EU visitors, you’d need:

Cookie consent: Display a consent banner that clearly explains you’re identifying visitors. Get explicit opt-in before loading the TrafficID pixel. Only track users who consent.

Privacy policy: Update your privacy policy to disclose visitor identification. Explain what data you collect, how you use it, and how visitors can opt out or request deletion.

Data processing agreement: Sign a DPA with BrandWell (TrafficID’s parent company) that specifies how personal data is handled, stored, and protected. This is standard for any SaaS handling EU data.

Data subject rights: Provide mechanisms for EU visitors to exercise their GDPR rights—right to access, right to deletion, right to portability, etc. TrafficID supports data export and deletion requests.

For most TrafficID users (U.S. businesses targeting U.S. customers), GDPR is not a primary concern. Your EU traffic is minimal and gets automatically privacy-protected. But if you’re serious about EU expansion, consult with a legal expert to ensure full compliance. GDPR is complex and fines are severe.

How do I make my tracking CCPA compliant?

CCPA (California Consumer Privacy Act) is less restrictive than GDPR but still requires transparency and opt-out mechanisms.

Here’s what you need:

Privacy Policy Disclosure: Update your privacy policy to clearly state that you collect visitor information including names, emails, phone numbers, and behavioral data. Explain the business purpose—lead generation and sales outreach. Be specific, not vague.

Do Not Sell Declaration: CCPA requires you to disclose if you sell personal information. TrafficID doesn’t sell data to third parties. State this clearly: “We do not sell your personal information.” That’s a key CCPA requirement.

Opt-Out Mechanism: Provide a “Do Not Sell My Personal Information” link (or similar). When clicked, set a cookie or flag that prevents TrafficID from tracking that visitor. You can use a simple script to disable the TrafficID pixel for opted-out users.

Data Access and Deletion: CCPA gives consumers the right to request what data you’ve collected and to request deletion. Have a process for handling these requests. TrafficID lets you export and delete individual visitor records. Document your process and respond to requests within 45 days.

For most B2B businesses, CCPA compliance is straightforward because:

Business-to-business exemption: CCPA primarily protects consumers, not business representatives acting in their professional capacity. If you’re identifying business contacts for B2B sales, many CCPA requirements don’t apply. But this exemption is nuanced—consult a lawyer.

Not selling data: TrafficID doesn’t sell visitor information. You’re using it internally for sales. That’s not “selling” under CCPA. Big difference between selling lists to third parties vs. using data for your own business purposes.

Limited California traffic: If most of your traffic is outside California, CCPA affects a small portion of your visitors. Still need to comply, but the impact is limited.

The key is transparency. Don’t hide what you’re doing. State clearly in your privacy policy that you identify visitors for sales purposes. Give people a way to opt out. Respect deletion requests. That covers 90% of CCPA compliance.

One practical tip: Add a short notice to your site footer or privacy page: “We use TrafficID to identify business visitors to our website for sales outreach purposes. For more information or to opt out, see our Privacy Policy.” Simple disclosure goes a long way toward compliance.

Do I need to display a cookie consent banner?

It depends on where your visitors are located and what data you’re collecting.

EU Visitors: Yes, absolutely. GDPR requires explicit consent before placing non-essential cookies. TrafficID uses cookies for visitor identification. That’s not essential for website functionality. You need consent. Display a clear banner: “We use cookies to identify visitors for business purposes. Accept / Reject.” Only load TrafficID pixel if they click Accept.

California Visitors: Maybe. CCPA doesn’t require consent banners like GDPR does. But California’s newer privacy laws (like CPRA) are moving in that direction. A consent banner is good practice. Shows you respect privacy.

Other U.S. States: Generally no requirement for consent banners yet. But that’s changing. States like Virginia, Colorado, and Connecticut have passed privacy laws. More are coming. A consent banner future-proofs your compliance.

Here’s my recommendation: Display a consent banner if you have any EU traffic. Even if it’s only 5% of visitors. GDPR applies to anyone in the EU, regardless of where your business is located. Non-compliance risks big fines.

For U.S.-only traffic, a consent banner is optional but smart. It shows transparency. Builds trust. Reduces legal risk. The users who care about privacy appreciate it. The users who don’t care will just click Accept without reading. No harm done.

How to implement:

Use a consent management platform like Cookiebot, OneTrust, or CookieYes. These tools handle the banner, collect consent, and block tracking scripts until consent is given. They integrate with TrafficID easily—just add TrafficID to the list of scripts to block pending consent.

Or build your own simple banner. Display on page load. Two buttons: Accept / Decline. If Accept, load TrafficID pixel. If Decline, don’t load it. Store their choice in a cookie (ironically) so you don’t ask again on every page. Not hard to implement if you’ve got basic web dev skills.

How is visitor data stored and for how long?

TrafficID stores visitor data on secure servers for the duration of your subscription. Data retention varies by plan but generally ranges from 6 months to unlimited.

Starter and Growth plans typically retain data for 6-12 months. Higher plans (Professional, Business, Enterprise) retain data longer—12-24 months or unlimited. Check your specific plan details.

The data is encrypted in transit (HTTPS/SSL) and at rest (database encryption). Industry-standard security practices. Regular backups. Access controls. BrandWell takes security seriously—they’re handling sensitive business contact information. Can’t afford breaches.

Where are servers located? U.S.-based data centers. This matters for compliance. If you’re subject to data localization laws (like Europe’s GDPR requiring EU data stay in EU), TrafficID’s U.S. storage might be an issue. But for U.S. businesses, U.S. data centers are fine.

What happens to data when you cancel?

Most SaaS companies delete data after account termination, usually within 30-90 days. TrafficID likely follows similar practices. If you need data deleted immediately upon cancellation, request it specifically. You might be able to export everything before canceling if you want to keep historical records.

Can you configure data retention?

Some platforms let you set custom retention periods. “Delete all data older than 6 months automatically.” Check if TrafficID offers this. If not, you can manually delete old data periodically. Most businesses don’t need visitor data from 2 years ago. Keep it lean.

One compliance tip: Document your data retention policy. “We retain visitor identification data for 12 months for sales follow-up purposes. After 12 months, data is automatically deleted.” Put this in your privacy policy. Shows you’re thinking about data minimization, not hoarding information forever.

Can visitors opt out of tracking?

Yes, but you need to implement the opt-out mechanism yourself.

TrafficID doesn’t provide a built-in opt-out button that visitors can click. You need to create this as part of your website’s privacy features.

How to implement opt-out:

Option 1: Do Not Track Browser Setting
Respect the browser’s Do Not Track (DNT) signal. Check for DNT in JavaScript. If DNT is enabled, don’t load the TrafficID pixel. Simple code:

if (navigator.doNotTrack !== "1") {
  // Load TrafficID pixel
}

This respects users who’ve globally opted out of tracking. However, DNT is not widely used. Most users don’t even know it exists.

Option 2: Custom Opt-Out Page
Create a page on your site: yoursite.com/opt-out-tracking. On that page, set a cookie that indicates “opted out.” Check for that cookie before loading TrafficID. If cookie exists, don’t track that visitor.

Link to this opt-out page in your privacy policy: “To opt out of visitor identification tracking, click here.”

Option 3: Consent Banner
Use a cookie consent banner (as discussed earlier). If user clicks “Reject” or “Opt Out,” don’t load TrafficID. Their choice is recorded. They’re not tracked. Simple and compliant.

Remember: Opt-outs are usually rare. Most B2B website visitors don’t care enough to opt out. They’re visiting from work computers during business hours. They’re researching solutions. They’re not privacy activists trying to hide. So you’ll lose maybe 1-2% of identification opportunities to opt-outs. Not a big deal.

The important thing is offering the option. Shows you respect privacy. Covers your legal bases. Builds trust.

Is person-level identification legal and ethical?

Legal? Generally yes, in the U.S., with proper disclosures. Ethical? That’s debated.

Legal Perspective:

In the U.S., there’s no federal law preventing you from identifying website visitors for business purposes. You’re allowed to use publicly available data and behavioral patterns to figure out who’s visiting. As long as you:

Disclose your practices in a privacy policy. Don’t sell the data to third parties (TrafficID doesn’t). Comply with state privacy laws (CCPA, etc.). Honor opt-out requests.

You’re generally in the clear legally. Thousands of businesses use visitor identification tools. It’s a normal part of B2B lead generation.

In Europe, it’s trickier. GDPR’s strict consent requirements make person-level identification harder. You’d likely need explicit consent before identifying EU visitors. That’s why most visitor identification tools (including TrafficID) focus on the U.S. market.

Ethical Perspective:

This is where opinions vary. Some people think it’s creepy. “You’re tracking me without my permission!” Others think it’s smart. “I was researching your product. Of course you should reach out.” It depends on perspective.

Here’s my take: It’s ethical if you use the data responsibly.

Responsible use: Call prospects to help them, not to harass them. Reference their site visit to provide relevant information: “I saw you were checking out our integration page. Here’s how we connect with your current tools.” That’s helpful.

Irresponsible use: Spamming identified visitors with aggressive sales pitches. Calling 10 times if they don’t answer. Being pushy or intrusive. Making them feel stalked. That’s creepy and unethical.

The line is intent and execution. Are you adding value or being annoying? Are you helpful or predatory?

Transparency helps. If your privacy policy clearly states “We identify website visitors for sales outreach,” and people keep visiting your site, that’s implied consent. They know what you’re doing. They chose to visit anyway.

What’s definitely unethical: Hiding what you’re doing. Not disclosing tracking in your privacy policy. Pretending you don’t know how you got their contact info. “I randomly decided to call you today” when you actually tracked them visiting your site. That’s dishonest. Don’t do that.

Be transparent. Be helpful. Don’t be creepy. That’s the ethical path.

Troubleshooting & Technical Issues

Why isn’t my tracking pixel firing or detecting visitors?

Check these common issues:

1. Pixel not installed correctly. View your page source. Search for “TrafficID” or the tracking domain. If you don’t see the script, it’s not installed. Go back and add it properly. Make sure it’s before the </head> tag.

2. Ad blockers. Your ad blocker might be blocking your own tracking pixel. Disable ad blockers temporarily. Check if the pixel fires. If it works without ad blocker, that’s your issue. Note: your visitors’ ad blockers will also block the pixel. That’s expected. But your own ad blocker shouldn’t stop you from testing.

3. Browser privacy settings. If you’re testing in Incognito mode or a privacy-focused browser like Brave, tracking might be blocked. Test in regular Chrome or Firefox with default settings.

4. Cached pages. Sometimes your browser cache serves old pages without the new pixel code. Clear your cache. Hard refresh (Ctrl+F5 or Cmd+Shift+R). Test again.

5. JavaScript errors. Other scripts on your page might be breaking JavaScript execution. Open your browser console (F12 → Console tab). Look for red error messages. If you see JavaScript errors, those might be preventing TrafficID from loading. Fix those errors.

6. HTTPS issues. If your site is HTTPS but TrafficID loads over HTTP, browsers might block it as mixed content. Make sure TrafficID uses HTTPS. Usually automatic, but worth checking.

7. Content Security Policy (CSP). If your site has a strict CSP header, it might block third-party scripts. Check your CSP settings. Add TrafficID’s domain to your allowlist. This is rare but can happen on enterprise sites with tight security.

How to verify pixel is working:

Open your website. Open browser developer tools (F12). Go to Network tab. Refresh page. Look for requests to TrafficID’s domain. If you see requests, pixel is firing. If you don’t, it’s not installed or it’s being blocked.

Still stuck? Contact TrafficID support. They can check server-side if they’re receiving data from your domain. They’ll troubleshoot with you. Usually takes a few minutes to identify the issue.

Why are my visitor numbers lower than expected?

Because TrafficID only identifies about one-third of U.S. visitors and even less internationally.

If you’re expecting TrafficID to identify everyone, reset expectations. It identifies approximately 33% of U.S.-based traffic. International visitors? Maybe 5-10%. So if you have 3,000 monthly visitors, expect around 800-1,000 identified leads, not 3,000.

Why not 100% identification?

• Not everyone is in databases. Personal email users, non-business visitors, very small companies—these aren’t in corporate databases. Can’t be identified.
• Privacy tools block identification. VPNs, ad blockers, privacy browsers, incognito mode—all reduce identification rates.
• Bot traffic. TrafficID filters out bots automatically. Your “visitor” count in Google Analytics includes bots. TrafficID’s count doesn’t. So TrafficID numbers are lower but more accurate—real humans only.
• Mobile visitors. Mobile traffic identifies at lower rates than desktop. If you have mostly mobile visitors, you’ll see fewer identifications.
• International traffic. TrafficID is optimized for U.S. visitors. If 50% of your traffic is international, you’ll only identify well from the U.S. half. Overall rate appears low.

How to improve identification rates:

1. Drive more targeted traffic. Focus marketing on U.S. B2B audiences. These identify better than international or B2C traffic. Run LinkedIn ads targeting U.S. job titles. Do Google Ads for B2B keywords. More targeted traffic = better identification.

2. Create gated content. When TrafficID doesn’t identify someone, capture them with lead magnets. “Download our guide” in exchange for email. Now you’ve got their contact info even if TrafficID couldn’t identify them automatically. Cover all bases.

3. Use retargeting. Export identified leads. Build lookalike audiences on Facebook and LinkedIn. Retarget similar visitors. Since they match your identified lead profiles, they’re more likely to be identifiable themselves. Compound effect.

4. Improve site quality. Low-quality traffic (e.g., from spammy referral links) won’t identify well. Focus on quality channels. Organic search. Paid ads. Referrals from reputable sites. Quality traffic = better identification.

Bottom line: If you’re seeing 25-35% identification rate on U.S. traffic, that’s normal. Don’t expect 80% or 90%. Those numbers are marketing hype from vendors making inflated claims. 33% is reality, and it’s still massively valuable compared to 0% identification without TrafficID.

Why do I see different numbers between platforms (Google Analytics vs. TrafficID)?

Because they measure different things in different ways.

Google Analytics counts: All visitors, all sessions, all page views. Includes bots, multiple sessions from same person, cookie resets, international visitors, everyone. Total reach.

TrafficID counts: Only identified individuals. One count per unique person (not per session). Filters out bots. Primarily U.S. traffic. Subset of total reach.

So GA might show 10,000 visitors while TrafficID shows 3,000 identified leads. Both numbers are correct. They’re just counting different things.

Here’s the breakdown:

Start with GA: 10,000 visitors
Subtract bots and invalid traffic: -2,000 = 8,000 real humans
Subtract international traffic (50%): -4,000 = 4,000 U.S. visitors
TrafficID identifies 33% of U.S. visitors: 4,000 x 0.33 = 1,320 identified leads

Now let’s add the fact that TrafficID counts unique individuals, not sessions. If one person visited 3 times, GA counts 3 visits. TrafficID counts 1 person. So:

1,320 identified leads ÷ 1.3 (average sessions per person) = ~1,000 unique identified individuals.

Boom. GA says 10,000 visitors. TrafficID says 1,000 identified leads. Both right. Different metrics.

Don’t try to reconcile these numbers exactly. Use each platform for its purpose:

Google Analytics: Total traffic volume, traffic sources, bounce rates, overall website performance, aggregate behavior.

TrafficID: Individual lead identification, contact information, personalized outreach, sales follow-up.

They’re complementary, not redundant. Run both. Don’t expect them to match. Expect them to give you different valuable insights.

How do I fix “pixel detected but not receiving data” errors?

This usually means the pixel is installed but something’s preventing it from sending data.

Troubleshooting steps:

1. Check for JavaScript errors. Open your browser console. Look for red errors. If other scripts are breaking, TrafficID might not run. Fix those errors. Test again.

2. Verify network requests. In browser dev tools, go to Network tab. Reload page. Filter by “XHR” or “Fetch.” You should see POST requests to TrafficID’s servers. If you see the requests but they’re failing (red, 400/500 status codes), check the error response. It’ll tell you what’s wrong.

3. Check for content blockers. Firewalls, security plugins, or server-side blocking might prevent outbound data. If you’re on a corporate network, their firewall might block tracking. Test from a different network (like mobile data).

4. Verify tracking ID. Make sure the tracking ID in your pixel code matches your TrafficID account. Wrong ID = data goes nowhere. Copy the code again from your TrafficID dashboard. Reinstall.

5. Wait 24-48 hours. Sometimes there’s just processing delay. The pixel is sending data, but it takes time to match visitors with databases. Check back tomorrow. You might see data appearing.

6. Test with curl or Postman. If you’re technical, try sending a test POST request to TrafficID’s endpoint directly. Bypasses your website entirely. If that works, issue is on your website. If that doesn’t work, issue is server-side.

If none of this works, contact support. They can check server logs to see if data is arriving. They’ll walk you through advanced diagnostics. Usually resolves within a day.

What should I do if identification accuracy is low?

First, define “low.” If you’re seeing 25-30% identification rate on U.S. traffic, that’s normal. If you’re seeing 5-10%, something’s wrong.

Common causes of low accuracy:

1. Wrong audience. Are you targeting B2C consumers instead of B2B businesses? Consumer identification rates are terrible. Switch focus to business audiences.

2. International traffic. TrafficID works best on U.S. traffic. If 80% of visitors are from Europe or Asia, you’ll see low identification. Can’t fix this easily except by targeting U.S. markets.

3. Mobile-heavy traffic. Mobile identifies worse than desktop. Check your traffic breakdown in GA. If it’s 70% mobile, expect lower identification. Encourage desktop visits through your messaging.

4. Privacy-conscious audience. If your audience is tech-savvy and uses VPNs/ad blockers heavily (common in tech and cybersecurity industries), identification will be lower. Not much you can do except accept it.

5. Low-quality traffic. Traffic from spammy referrers, bots, or paid traffic farms won’t identify. Focus on quality channels. Organic search. Legitimate paid ads. Direct traffic. Referrals from real sites.

How to improve:

Target better. Run ads to U.S. B2B audiences. Use job title targeting on LinkedIn. Use industry and company size filters. Better targeting = better identification.

Create business-hours content. Promote content that’s relevant during work hours. B2B decision-makers research during the day. Evening/weekend traffic is more personal and identifies worse.

Optimize for desktop. Some B2B buying happens on desktop, not mobile. Mention in your CTAs: “Best viewed on desktop for full details.” Subtle nudge toward better-identifying traffic.

Layer in forms. Don’t rely on TrafficID alone. Use lead magnets and forms to capture people TrafficID can’t identify. Cover your bases.

If you’ve tried all this and identification is still bad, might be time to reconsider if TrafficID is right for your business. It’s not a one-size-fits-all tool. Works great for B2B targeting U.S. markets. Not great for B2C or international.

Agency Use Cases

Can I white-label TrafficID for my agency?

Not directly through TrafficID itself, but yes through integrations like GoHighLevel.

TrafficID doesn’t offer native white-label features. You can’t rebrand the dashboard with your logo or domain. But you can white-label the experience through intermediary platforms.

GoHighLevel Integration: GHL is white-label-friendly. You can brand the entire platform as your own. Integrate TrafficID data into GHL via Zapier or webhooks. Your clients log into your white-labeled GHL dashboard. They see identified visitors as “leads in your system” without knowing TrafficID exists behind the scenes. That’s effectively white-label even though TrafficID itself isn’t.

Custom Dashboard: Build your own client-facing dashboard. Pull data from TrafficID via API or exports. Display in your branded interface. Clients never see TrafficID. They only see your agency’s reporting tool. Requires development work but gives complete control.

White-Label Reporting: Export TrafficID data to spreadsheets or reporting tools. Generate PDF reports with your branding. Deliver to clients. They get the insights without seeing the TrafficID platform. Simple and low-tech.

Most agencies just present TrafficID as part of their tech stack. “We use best-in-class tools like TrafficID to identify your website visitors.” Clients appreciate transparency about tools used. They care about results, not whether the tool is white-labeled.

If true white-labeling is critical for your agency business model, check competitors like RB2B or Warmly. Some visitor identification tools offer white-label programs specifically for agencies. Might be worth exploring if this is a deal-breaker.

How do I manage multiple client accounts efficiently?

Use TrafficID’s multi-project feature. Create separate projects for each client.

Each project tracks one website. You install the tracking pixel on Client A’s site using Project A’s tracking code. Install on Client B’s site using Project B’s code. Data stays separate. No cross-contamination.

Your TrafficID dashboard shows all projects. Switch between clients with a dropdown. Check Client A’s leads. Switch. Check Client B’s leads. All from one login. No juggling multiple accounts.

You can also set up team permissions. Give team members access to specific projects only. Your Account Manager for Client A sees only Client A’s data. They can’t see Client B. Good for data security and privacy.

Organizational tips:

Naming conventions: Name projects clearly. “Client A – ABC Corp” not just “Project 1.” When you’re managing 15 clients, clear names save headaches.

Client-specific filters: Set up custom Hot Lead filters for each client. Client A cares about company size 100+. Client B cares about specific industries. Tailor the filters. Save time during reviews.

Automated reporting: Set up Zapier workflows that automatically export each client’s leads to their own Google Sheet. Run weekly. You’ve got client reports ready without manual work.

Centralized billing: Most agencies pay for one combined TrafficID plan that covers all clients. You bill clients individually for your services (including TrafficID as part of package). Simpler than separate accounts per client.

Agencies with 5-10 clients usually sit at the Business or Enterprise TrafficID tier ($499-749/month). That covers 2,500-5,000 total identified leads across all clients. Divide by client count to estimate per-client lead volume.

Scale consideration: At 20+ clients, you might need multiple TrafficID accounts to stay organized. Or upgrade to custom enterprise pricing with dedicated support. Talk to TrafficID’s sales team about agency-specific packages.

Can I provide branded reports to my clients?

Yes, through data exports and external reporting tools.

TrafficID doesn’t have built-in white-labeled PDF report generation. But you can easily create branded reports yourself:

Method 1: Spreadsheet Reports
Export leads from TrafficID to CSV. Import to Google Sheets or Excel. Format nicely. Add your agency branding (logo, colors, fonts). Convert to PDF. Email to client. Old school but effective.

You can build templates. Same structure every month. Just update the data. Takes 10 minutes once you’ve got a template.

Method 2: Automated Dashboards
Use a tool like Google Data Studio (now Looker Studio), Tableau, or Power BI. Connect to your exported TrafficID data. Build a visual dashboard with charts and graphs. Brand it with your logo. Share view-only link with client. They see real-time data in your branded dashboard. Fancy.

Method 3: Presentation Decks
Create a monthly PowerPoint or Google Slides deck. Pull screenshots from TrafficID. Add commentary and analysis. Insert your branding throughout. Present live to client or send as PDF. Great for high-touch agency relationships.

Method 4: GoHighLevel Reports
If you’re using GHL, build reports inside GHL that combine TrafficID data (via integration) with GHL’s native reporting. Everything branded in GHL’s white-label interface. Client never leaves your ecosystem.

What to include in reports:

• Total identified visitors this month
• Top companies and industries visiting
• Highest-engagement leads (hot leads)
• Pages most frequently viewed
• Lead source breakdown (organic, paid, referral)
• Follow-up status (called, emailed, closed)
• Month-over-month trends
• Success stories (leads that converted to deals)

The key is presentation. Raw data dumps aren’t useful. Interpret the data. “This month we identified 250 new leads, a 30% increase from last month. We’re seeing strong interest from healthcare companies, particularly around your new integration features. Three hot leads converted to demos. Here’s our plan for next month…”

That’s a report clients love. Data + insights + action plan. Branded or not, that’s what matters.

Do you offer agency pricing or volume discounts?

TrafficID doesn’t advertise specific agency pricing publicly, but volume discounts are available for higher tiers and enterprise custom plans.

Here’s what we know:

The standard plans scale by lead volume. More leads = higher price, but better per-lead cost. At the Business plan ($499/month for 2,500 leads), you’re paying $0.20 per identified lead. At Enterprise ($749/month for 5,000 leads), it’s $0.15 per lead. Better economics at scale.

For agencies needing 10,000+ leads monthly (across all client projects), custom enterprise pricing kicks in. This is negotiated directly with sales. They can offer:

• Volume-based discounts (lower per-lead cost)
• Multi-account arrangements (separate billing per client if needed)
• Dedicated support channels
• Priority feature requests
• Custom SLAs

Additionally, TrafficID offers a 40% recurring affiliate commission. Many agencies become affiliates and refer clients through their affiliate link. This effectively creates a “discount” because you’re earning back 40% of what clients pay. If a client pays $299/month, you earn ~$120/month in commissions. Net cost to you is lower if you’re paying on their behalf.

How to inquire about agency pricing:

Contact TrafficID sales directly. Explain you’re an agency managing X clients with Y total monthly traffic. Ask about agency-specific programs or volume discounts. They might have unpublished offers for agencies that aren’t on the website.

Agencies with 10+ clients and serious volume typically have leverage to negotiate. Don’t assume the published pricing is final. Ask. Worst case, they say no. Best case, you save thousands annually.

One agency owner mentioned in forums that he negotiated a 20% discount on the Enterprise plan by committing to annual billing and showcasing his agency’s size (15 clients, 100K+ combined monthly traffic). YMMV, but it’s worth trying.

Affiliate Marketing

Can I use TrafficID for affiliate conversion tracking?

Not really. TrafficID isn’t built for affiliate conversion tracking. It’s designed for visitor identification, not performance tracking.

For affiliate marketing, you need tools like:

ClickMagick: Dedicated affiliate link tracking. Tracks clicks, conversions, sub-IDs, split tests. Built specifically for affiliates.

Voluum: Enterprise-grade ad tracking for high-volume affiliate campaigns. Manages traffic distribution, A/B testing, fraud detection.

Post Affiliate Pro / Affiliate WP: Affiliate program management if you’re running your own program.

TrafficID’s strength is identifying who visited your site. That’s valuable if you’re an affiliate promoting products and you want to know which website visitors (reviewers, comparison shoppers) came from your content. But it won’t track your affiliate conversions or commissions.

However, there is one niche use case for affiliates:

Affiliate Asset Protection
If you own affiliate niche sites (like review sites or comparison sites), TrafficID can identify competitors visiting your site. You’ll see when other affiliates or product vendors are checking out your content. That’s competitive intelligence. Maybe they’re copying your strategy. Maybe they’re evaluating partnership opportunities. Either way, knowing who’s snooping is valuable.

You can also identify potential buyers visiting your review content who didn’t click your affiliate links. Reach out directly: “I noticed you were reading my review of Product X. Did you have questions I can answer?” If you help them buy through your link, you earn the commission. That’s creative lead generation for high-ticket affiliate offers.

But for standard affiliate tracking—clicks, conversions, commissions—use proper affiliate tracking tools, not TrafficID.

How does the TrafficID affiliate program work?

TrafficID offers a generous affiliate program: 40% recurring commissions for life.

Here’s how it works:

Sign Up: Apply to become a TrafficID affiliate. You’ll get approved (they accept most applicants). Receive your unique affiliate link: brandwell.ai/trafficID?fpr=yourID

Promote: Share your affiliate link in blog posts, YouTube videos, email campaigns, social media, wherever. When someone clicks your link and signs up for TrafficID, that sale gets tracked to you.

Earn Commissions: You earn 40% of whatever they pay, every month, for as long as they remain a customer. If they sign up for the $299/month Professional plan, you earn ~$120/month. If they stay for 2 years, that’s $2,880 from one referral.

Recurring Income: The “recurring” part is key. You’re not just earning one-time commissions. You’re building recurring revenue. Refer 50 customers, 30 stay active long-term, you’re earning $3,000-5,000/month passively. That’s real money.

Customer Bonus: Customers who sign up through affiliate links get 20% additional credit. So they’re getting a better deal, which makes your link more attractive than buying direct. Everybody wins.

Best affiliate strategies for TrafficID:

Content Marketing: Write reviews, comparison articles, how-to guides. “How to identify website visitors” or “TrafficID vs Leadfeeder” type content. Rank on Google. Earn organic affiliate traffic.

YouTube Tutorials: Create walkthrough videos showing how TrafficID works. Demo the dashboard. Show real results. Link in description.

Email Lists: If you’ve got an email list of marketers or agency owners, promote TrafficID. It’s relevant and valuable for that audience. Good conversion rates.

Social Proof: Share your own results. “I used TrafficID to identify 500 leads last month. Here’s what I learned…” People trust real testimonials over generic ads.

Webinars/Courses: Include TrafficID in your recommended tool stack. If you teach B2B marketing or lead generation, TrafficID fits naturally. Mention it in your course. Offer affiliate link as bonus.

Affiliate support: TrafficID provides marketing materials (banners, swipe copy, email templates). They also offer launch strategy support. You’re not flying blind. They want you to succeed because your success = their sales.

This is one of the better affiliate programs in the marketing tools space. 40% recurring is well above industry average (most SaaS affiliates pay 20-30%). The product is good, so it’s easier to promote ethically. And the customer bonus sweetens the deal for buyers. Solid program overall.

Comparisons & Alternatives

TrafficID vs. Hyros: Which One Should I Choose?

Completely different tools solving different problems. Not really competitors.

TrafficID answers: “Who is visiting my website?” It identifies individual people (names, emails, phones) so you can contact them directly. It’s a lead generation tool. You use it to turn anonymous traffic into sales conversations.

Hyros answers: “Which ads are driving sales?” It tracks ad performance across multiple platforms, attributes revenue to specific campaigns, and optimizes your ad spend with AI. It’s an attribution and analytics tool. You use it to measure and improve your advertising ROI.

They’re solving different problems:

Problem 1: “I get website traffic but don’t know who these people are or how to reach them.”
Solution: TrafficID. Identifies visitors. Gives you contact info. You follow up.

Problem 2: “I’m spending thousands on ads across Facebook, Google, TikTok, but I can’t tell which campaigns actually drive revenue.”
Solution: Hyros. Tracks every touchpoint. Attributes conversions accurately. Shows true ROI.

Can you use both? Absolutely, if you’ve got the budget and both problems.

Example Combined Workflow:
You run Facebook ads (tracked by Hyros). Ad brings visitor to your site (identified by TrafficID). Visitor doesn’t convert immediately. TrafficID gives you their contact info. You call them. They buy a week later. Hyros attributes the sale to your Facebook ad. TrafficID enabled the phone follow-up that closed the deal.

That’s complementary, not redundant. Hyros shows ad performance. TrafficID enables sales follow-up. Together, you get complete visibility: which ads bring traffic + who those visitors are + which ones you closed.

Pricing comparison:
TrafficID starts at $99/month. Hyros starts at $230/month. Combined budget: $329+/month. Justifiable for businesses with $50K+ revenue and significant ad spend. Not justifiable for small startups.

Bottom line:
Choose TrafficID if you need lead generation and sales prospecting. Choose Hyros if you need ad performance tracking and attribution. Choose both if you’re scaling aggressively and need complete marketing visibility. Don’t choose one expecting it to do the other’s job.

TrafficID vs. ClickMagick: Which Tool for What?

Again, different tools for different jobs.

TrafficID = Visitor identification. Reveals who’s on your website (names, emails, companies). Focus on B2B lead generation.

ClickMagick = Link tracking and conversion attribution. Tracks where clicks come from and whether they convert. Focus on affiliate marketing and campaign optimization.

Key differences:

Aspect	TrafficID	ClickMagick
Primary Use	Identify anonymous visitors	Track link performance
Output	Contact information	Click and conversion data
Setup	Install pixel on website	Create tracking links
Best For	B2B sales teams	Affiliate marketers
Price	$99+/month	$79+/month
Data	Individual visitor profiles	Click sources and conversions

When to use TrafficID:
You run a B2B business. People visit your website to research your solution. Most don’t fill out forms. You want to know who they are so you can call them. That’s TrafficID.

When to use ClickMagick:
You’re an affiliate marketer promoting multiple offers across different platforms. You need to track which traffic sources convert best. You want to detect click fraud. You need A/B testing for landing pages. That’s ClickMagick.

Can you use both? Sure. ClickMagick tracks which ads/links bring traffic. TrafficID identifies who that traffic is. They complement each other.

Example Workflow:
You run a YouTube channel reviewing software tools. You use affiliate links with ClickMagick tracking. ClickMagick tells you which videos drive the most clicks. Meanwhile, TrafficID identifies people visiting your website from your YouTube traffic. You see “Sarah Johnson from ABC Corp watched your review video and visited your site.” Now you can reach out personally. ClickMagick optimizes your funnel. TrafficID enables direct outreach to high-value prospects.

But most businesses need one or the other, not both. If you’re purely B2B focused on sales outreach, TrafficID. If you’re focused on affiliate marketing or campaign tracking, ClickMagick. Choose based on your primary business model.

TrafficID vs. Voluum: Who Wins and Why?

These aren’t even in the same category. Like comparing a bicycle to an airplane.

TrafficID is for B2B businesses that want to identify website visitors for sales follow-up. Small-to-medium scale. $99-999/month. Simple setup.

Voluum is for enterprise performance marketers running massive ad campaigns across dozens of traffic sources. High scale. $119-7,999/month. Complex setup.

Target users couldn’t be more different:

TrafficID users: Sales teams. Marketing agencies. B2B SaaS companies. Professional services. Anyone doing direct sales outreach to identified prospects.

Voluum users: Media buyers. Affiliate networks. iGaming operators. Performance marketing agencies. Anyone managing millions of ad clicks per month.

What they do:

TrafficID: “This person visited your site. Here’s their name, email, and phone number. Go call them.”

Voluum: “Your Campaign A is converting at 2.3% with a $15 CPA on Traffic Source B. Shift budget from Campaign C (0.8% conversion, $42 CPA) to Campaign A for better ROI.”

Completely different value propositions.

If you’re a B2B company generating leads, TrafficID makes sense. Voluum doesn’t—you’re not running the type of high-volume performance campaigns Voluum is built for.

If you’re a media buyer spending $100K+/month on ads across 10 traffic sources, Voluum makes sense. TrafficID doesn’t—you don’t need individual visitor contact info; you need campaign analytics at scale.

Could an enterprise use both? Theoretically. If you’ve got a performance marketing team running campaigns (Voluum) AND a sales team following up on leads (TrafficID). Separate teams, separate tools, separate budgets. But that’s rare. Most companies need one or the other, not both.

Verdict:
No direct competition. Choose based on your business model and role. Sales-focused? TrafficID. Performance marketing-focused? Voluum. Simple as that.

Comparison Table: TrafficID vs. Hyros vs. ClickMagick vs. Voluum

Feature/Aspect	TrafficID	Hyros	ClickMagick	Voluum
Tracking Method	Website pixel + AI identification	Multi-touch attribution via cookies/postbacks	Tracking links + custom domains	Cloud tracking with redirect/direct methods
Attribution Model	Basic (first/last touch)	Advanced (5+ models, AI-powered)	Multiple (first, last, linear, time-decay)	Multiple (first, last, linear, custom)
Ad Platform Coverage	Manual export to ad platforms	Direct integration (FB, Google, TikTok, etc.)	Cost sync with major platforms	70+ traffic source integrations
Cookieless Options	Developing (AI-based patterns)	First-party data focus, evolving	Strong (UTM params, local storage)	First-party cookies + server-side
Pricing Style	Per identified lead ($99-999/mo)	Per tracked revenue ($230-2000+/mo)	Per click volume ($79-299/mo)	Per event volume ($119-7999/mo)
Best For	B2B lead generation & sales prospecting	E-commerce & info product attribution	Affiliate marketing & link optimization	Enterprise media buying & high-volume campaigns
Verdict	Best for identifying WHO visits (names, contacts)	Best for tracking WHICH ads drive revenue	Best for tracking WHERE clicks come from	Best for managing massive ad operations

Final Verdict: When to Use Each Tool

Choose TrafficID if: You’re a B2B business that gets decent website traffic but low form conversion rates. You want to identify anonymous visitors so your sales team can call them directly. You’re focused on the U.S. market. You value personal outreach over automated marketing. Your average deal size justifies the cost of calling individual prospects.

Choose Hyros if: You’re spending $10,000+ per month on paid ads across multiple platforms. You struggle with attribution and can’t figure out which campaigns actually drive revenue. You have complex funnels with multiple touchpoints. You need AI-powered insights to optimize ad spend. You’re in e-commerce, info products, or have transactional sales models.

Choose ClickMagick if: You’re an affiliate marketer tracking links across 50+ different offers and traffic sources. You need click fraud protection because bots are eating your ad budget. You want detailed split testing for landing pages. You’re optimizing for clicks and conversions, not for identifying individual people. You need affordable tracking that scales with traffic volume.

Choose Voluum if: You’re a media buyer or performance marketing agency managing millions of clicks per month. You run campaigns on 10+ traffic sources simultaneously. You need advanced automation like rule-based bidding and traffic distribution. You have technical teams that can handle complex setups. You’re spending six figures annually on ads and need enterprise-grade tracking.

Choose combinations if: You’re a large operation with diverse needs. Maybe you run significant ads (Hyros) and also want sales follow-up on identified visitors (TrafficID). Or you’re an affiliate (ClickMagick) who also runs a B2B service business (TrafficID). Budget for $300-500+/month in tracking tools. Justified at scale, overkill for small businesses.

TrafficID and GoHighLevel: Do They Work Together?

Yes. And they should, if you’re using GoHighLevel.

What TrafficID does that GoHighLevel doesn’t:
GHL only knows about leads who filled out your forms or booked appointments. TrafficID identifies anonymous visitors before they convert. These are people GHL would never see otherwise.

Think of it this way: GHL is your CRM and automation platform. It’s fantastic at managing known leads and nurturing them through funnels. But it can’t identify anonymous visitors.

TrafficID fills that gap. It says, “Hey, Sarah Johnson from ABC Corp just spent 15 minutes on your pricing page but didn’t fill out your form. Here’s her email and phone number.” Now you can add Sarah to GHL manually or via integration. GHL takes over from there—automation, follow-up sequences, pipeline management.

How they integrate:
Direct integration exists. You can also use Zapier. TrafficID identifies visitor → Data flows to GHL → Contact created in GHL → Your workflows trigger → Sales team gets alerted → Follow-up happens.

It’s a seamless handoff. TrafficID does the identification. GHL does the nurturing and closing.

When to use both:
If you’re an agency using GHL and your clients have conversion rates below 3%, add TrafficID. You’ll capture 10-30x more leads than forms alone. Clients will love you for it. Your retention improves. Referrals increase.

If you’re a business using GHL and you’re frustrated that most website visitors disappear without a trace, add TrafficID. Turn that invisible traffic into actionable leads.

When GHL alone is enough:
If you’ve got strong lead magnets that convert 5%+ of visitors to form fills, GHL alone might be sufficient. You’re already capturing enough leads to keep your sales team busy. TrafficID would add more leads, but you might not need more. Quality over quantity.

If your traffic is low (under 1,000 visitors/month), TrafficID won’t identify enough people to justify the cost. Focus on driving more traffic first. Then add TrafficID when volume increases.

Combined cost: TrafficID starts at $99/month. GHL starts at $97/month. Total: $196/month minimum. For most B2B service businesses or agencies, that’s a tiny investment compared to the lead generation value. One extra client pays for both tools for a year.

Learn more: Check out our OfferLab review and Rankability review for other tools that pair well with this stack.

Looking for more AI marketing tools? Grab our free toolkit of 20 AI automation tools that work perfectly alongside TrafficID. Plus, learn about AI email funnels to convert your identified visitors into paying customers.