White Label SEO Audit Widget: Give Prospects a Reason to Raise Their Hand

Most agency contact forms ask for a name, an email address, and a little faith. Then they stare back at the visitor like a tip jar.

A white label SEO audit widget makes a better offer. The visitor gives you a page URL and contact details. They get an SEO report for that page. You get a lead with something useful to talk about.

SE Ranking calls its version Lead Generator. It runs an On-Page SEO Checker report on the URL the visitor submits. That last bit matters. It checks a page. It does not crawl the whole website or promise to find every SEO problem hiding in the attic.

My take: This is worth a look if you already sell SEO services and somebody on your team will follow up. If the plan is to collect reports and let them gather dust, save your money.

Try SE Ranking and check Lead Generator access

Disclosure: That SE Ranking link is an affiliate link. I may earn a commission if you buy through it, at no extra cost to you.

The offer is the whole game

“Contact us for a free consultation” is easy to ignore. “Send me the page you want to improve and I’ll show you what the checker found” gives a visitor a job they understand.

Put the scope right beside the form. A line like this does the work:

Enter a page URL and get a free on-page SEO report for that page.

Now the prospect knows what happens next. Your sales person also knows where to start. If the report flags a title, content, link, image, or indexing issue, they can look at the actual page before replying. Much better than sending the same “How can we help?” email to everybody.

One warning: an audit request is not a buying signal by itself. Someone might submit a competitor’s URL, a school project, or a page outside the services you offer. The report starts a conversation. A human still has to decide whether that conversation is worth having.

Put the offer where the visitor has a reason to care

I’d start on a service page about SEO or local lead generation. The reader is already thinking about a page that isn’t doing its job. The widget gives them one small action they can take right now.

Tell them what to enter and what they get. Show an honest example of the kind of issue the checker can flag. Then place the form. Don’t stuff the top of the page with claims about doubling traffic, instant rankings, or “every SEO error.” The report cannot back those up.

For an agency that serves contractors, the copy could be even tighter: “Got a roofing service page that gets visits but no calls? Run that page through the checker.” That is a concrete problem. A roofer knows which page to paste. You know why they showed up.

Keep your regular contact route available for people who don’t have a URL handy. A homeowner with a question for a contractor doesn’t need an SEO report. An agency owner with a specific page problem might. Match the offer to the visitor instead of treating every page like it belongs to the same funnel.

What you need before you put it on your site

Lead Generator is part of SE Ranking’s Agency Pack. The pack is a separate add-on for annual Core, Growth, or Enterprise subscriptions. SE Ranking currently advertises it from $69 per month, billed annually, on top of the base subscription. Trial accounts can use Agency Pack features during the trial. Check the live offer before you buy, since software plans can move around.

SE Ranking’s Agency Pack help page says 100 leads per month. Its Lead Generator marketing page also says up to 10 free leads per day. Those statements aren’t enough to plan a big paid campaign on their own. Ask support how your account’s monthly allowance and daily limit work together. You can set a daily report cap, and the widget hides when that cap is reached. Picture sending paid traffic to an empty spot on your page at 2 p.m. That’s an expensive way to learn the rule.

Also, “white label” needs a real look in your own account. You can style the widget, and Agency Pack includes branding features. Check the report and delivery experience yourself before promising a client that every screen and email carries their brand.

Choose a layout that fits the page

SE Ranking documents a button, popup, webform, push notification, and modal template. That doesn’t mean you should install five versions at once. For a page built around the free report, an embedded webform makes the offer obvious. A button can work when you need to save space. A popup is worth testing only if you can explain why interrupting the reader helps.

On mobile, check the entire journey. Does the form cover the page? Can a visitor type a URL without fighting the keyboard? Is the close control easy to use? A slick desktop preview won’t answer those questions.

Choose the report items with the next conversation in mind. If the visitor gets a long list of technical warnings with no plain explanation, the first sales reply should help sort them. The goal is to show one useful next step, not to scare someone with a red score.

How to set up SE Ranking Lead Generator

1. Open Agency Pack, then Lead Generator. Confirm that the feature is available in your account.
2. Set notifications first. Add the email addresses that should receive new lead alerts. SE Ranking documents a limit of ten notification addresses. Make one real person responsible for the first reply.
3. Choose the report and daily cap. Review what the visitor will receive. Set a daily request limit you can support. Use the blacklist if certain addresses or domains are wasting requests.
4. Create the widget. Pick a template, name it, choose the language, and edit the form text, colors, fields, and thank you message. The available layouts include a button, popup, webform, push notification, and modal. Start with the one that fits the page instead of making every visitor dodge three popups.
5. Copy the code SE Ranking gives you. Put the complete generated code inside the body of the landing page. Don’t rebuild the snippet from a screenshot or change its script URLs.
6. Publish and submit a test. Use your own email and a page URL. Check what the visitor sees, what lands in Lead Generator, and whether the alert reaches the right inbox.

A WordPress detail that can ruin the whole thing

A Custom HTML block may work, but your editor, security settings, theme, or performance plugin might alter the external scripts. Inspect the published page. SE Ranking says the generated embed uses two JavaScript files. Normally those files must load from online.seranking.com; its documented white label setup is an exception. SE Ranking also says to exclude the widget scripts from caching or optimization that stores or rewrites them.

If the form vanishes, first check whether the generated code survived publishing and whether both scripts load. Then test again after clearing your cache. I wouldn’t buy a click until the whole thing works on a phone and a desktop, with the site’s normal cache turned on.

A proper launch test takes more than one click

Use a fresh browser session and submit a page you control. Watch the thank you message and whatever report experience the visitor receives. Check the lead record, the audited URL, the source page, and every notification address. If you added Zapier, make sure the destination record contains the fields your sales team needs.

Then test a bad entry. What happens with a broken URL or an email address you have blocked? You don’t need to invent a perfect error handling system, but you should know what a real visitor sees. Run the test again through the same cache and performance settings your public site uses.

Write down who owns the setup. When somebody updates the theme or a caching plugin next month, that person can repeat the test. Otherwise the widget may quietly stop working while everybody assumes the lack of leads is a traffic problem.

What to do when someone requests a report

Speed matters, but relevance matters more. Read the submitted page and the report before you fire off a pitch. Pick one issue you can explain in normal English. If you can’t explain it without an SEO glossary, look again.

Here’s a first reply you can adapt:

Subject: Your report for [page URL]

Hi [name],

Thanks for sending [page URL]. I looked at the report and noticed [one issue you checked yourself]. That’s one page, so I wouldn’t call it a full website audit.

What are you trying to get from this page right now? More calls, more quote requests, or better traffic for a certain service? Reply with the goal and I’ll tell you where I’d start.

[Your name]

SE Ranking documents a New Lead trigger in Zapier. You can use it to send a lead into a CRM or notify a teammate. Test that route with a real submission before you trust it. Don’t sell a direct custom webhook as a built-in feature unless SE Ranking confirms the exact connection you need.

Give each request an owner

Lead Generator’s lead view can show the audited URL, contact details, source page, date, page quality score, and status. It also offers pageviews, leads, conversion rate, and an export. Those fields are useful because they answer two different questions: where did the lead come from, and what did they want checked?

Its documented status labels include New, Attempted to contact, Needs follow up, Disqualified, Open deal, and Client. You don’t need a fancy pipeline to use them. Give “New” to one person. Put a date on “Needs follow up.” Record why a lead is disqualified. Move a real opportunity into your normal sales system rather than pretending the widget is a complete CRM.

Suppose one visitor submits a service page for a local plumbing firm and another submits a national coupon directory. Same form fill. Very different follow up. The page URL tells you which one deserves a personal note. That is the part a generic contact form can’t hand you.

One more thing: spell out on your page how the submitted details will be used, and have your own privacy wording reviewed for the way your agency handles leads. A branded report doesn’t answer consent or data handling questions by magic.

My URL first lead triage map

Most agencies sort new leads by name and company size. With this widget, the submitted URL gives you a faster first look. I would put each request into one of four buckets before writing back. This is my suggested workflow, not an automatic SE Ranking score.

The bucket isn’t a verdict. A strong prospect might submit the wrong URL because they didn’t understand the form. A weak prospect might submit a polished money page. The map helps your team ask a better first question without pretending that a page quality score tells you who has budget.

Keep the triage simple enough that somebody can do it between real work. If each lead takes twenty minutes of detective work before the first reply, your “free” report is now an unpaid consulting project. Review the page, pick one point, ask one question, and let the prospect tell you whether there is a job to discuss.

How to tell whether the widget is earning its keep

Don’t judge this by form fills alone. Look at three numbers over the same stretch of time:

• Requests: How many people submitted a page?
• Real conversations: How many replies came from businesses you could actually help?
• Sales outcomes: How many became qualified opportunities or clients?

Note which page sent each lead, which URL they asked you to check, and how fast somebody answered. If you get lots of requests and few conversations, the traffic, the promise beside the form, or the follow up may need work. Changing the button color probably isn’t your first move.

For a simple test, run the widget on one SEO service page. Put a plain contact form on another comparable page if you have the traffic. Track lead quality along with conversion rate. A form that gets fewer, better prospects may beat a busy one that fills your inbox with junk.

Make the numbers tell the truth

Imagine one page gets 300 relevant visits and twelve report requests. Four people answer a useful follow up, two fit your service, and one asks for a proposal. Another page gets twenty requests but no serious conversation. The second page “wins” if you stare at forms alone. It loses when you count work your team can actually sell.

That example is just math for thinking through the funnel, not a performance claim for this product. Your numbers will be your own. Keep the source page, audited page, first reply time, status, and eventual outcome together. If an offer draws visitors but few qualified requests, change the promise or the traffic source before you buy more clicks.

A fair first month test

In week one, verify the technical handoff every day and answer every request. In week two, look at which landing pages and audited page types bring people who reply. In week three, try one change to the headline or form placement. In week four, compare the whole path from visit to qualified conversation. Keep the daily cap and follow up owner steady while you test, or you won’t know what changed.

That schedule is a suggested experiment, not a promise that thirty days will produce a statistically clean winner. A small agency may not get enough traffic for that. Even so, you can learn whether the report is reaching the right people, whether the script keeps working, and whether anyone on your team actually likes the leads. Those are useful answers before you scale.

When I’d pass

If you need a whole site crawl as the free offer, this is the wrong promise. Same if your site cannot load the required scripts, your team won’t review the reports, or the lead allowance doesn’t fit the campaign. A widget can’t fix a slow sales process. It just gives that process a better opening line.

I’d also pass if a client requires a verified direct webhook, a particular delivery format, or a fully branded visitor experience that you haven’t seen in the account. Ask for a live demonstration of the exact requirement. The marketing page is where you learn what to investigate; the submitted test is where you learn what you can sell.

See SE Ranking’s current trial and Agency Pack terms

Questions agency owners ask before installing it

Sources and product details

• SE Ranking Agency Pack overview and access terms
• Lead Generator settings and limits
• Widget embed and script guidance
• Zapier integration guide

Product terms checked September 26, 2026. Check the live account and pricing page before committing to a plan.