So you want to learn how to write better emails? To be honest with you, it’s actually not that difficult when you keep these things in mind:
- Email is a very personal communication tool. It’s meant to be used for one-on-one conversations.
- Going back to point number one, conversation is the key word. Emails work a lot better when they’re written in a conversational tone. Remember in school where you were encouraged to use big vocabulary? Forget about that. If you end up writing words that you wouldn’t even use in your everyday conversations, get rid of it!
- It works even better when you add your own personality. What is more freeing than that? The fact that you can be yourself when you write and make money. Unlike school where they make you write in a professional, scholarly way. And all you get is a grade that’s not going to even matter five years later.
That’s really it. It’s no different than writing a letter to a friend. Got it? Good.
Now that’s out of the way, let’s get into what I really want to talk about. What I’m going to share with you is a process I use whenever I write my emails and it has drastically improved my writing.
And once upon a time, I used to be a below average writer. It was one of my worst weaknesses. Because of that, I would always get stuck writing essays in school because I would have trouble thinking of what to write. The only way I got myself to start writing was to put off the assignments until the last minute.
I mean it worked, but the quality always turned out terrible, thus getting mediocre grades. And I lived with this problem for a long time. But that all changed when I started using this process.
And no, I’m not going to give you email templates where you can just copy and paste then fill in the blanks. That’s not how you should do email marketing. You’re basically just copying someone else’s personality. Instead, you should follow a framework that I teach in my e-book that you can get for free over here.
But let’s move on.
Here Is The Best Writing Practice I Use To Write Better Emails:
- State your objective
Without an objective, it’s going to be hard for you to stay focused as you write, especially if you’re planning to write a long email.
- Just write everything down
Any idea that comes to your mind about what you want to write, write it down. No matter how weird or stupid you think the idea is, still write it down. Doing this will also keep your brain juices flowing and that’ll often lead to even more ideas. But make sure what you write doesn’t go off tangent to your writing objective.
- Walk away
After writing all your ideas down, simply walk away and do something else. That way when you go back to your draft, you’ll be looking at it with a fresh pair of eyes, so to speak. You’ll be amazed to notice how many improvements can be made than if you were to look it over immediately after writing everything down.
I suggest you break this step into three smaller steps:
First, check for any spelling and grammatical errors. If you want to be lazy, use Grammarly.
Next, read your email over and make sure it flows well. If your ideas don’t flow logically, rearrange the sentences, or paragraphs if you need to.
Finally, condense. Check to see if there are any sentences you can shorten and still convey the same idea across.
- Walk away again
- Final Edit
Proofread your email one last time. Read it out loud to make sure the whole thing sounds conversational, and to see if you need to make any final touches. Whether it’s overlooked minor errors, adding in new ideas, or any other small stuff. Once that’s done, congratulations, it’s time to send your email to your list! And a final note, you’re free to repeat steps 3 and 4 as many times as you’d like until you’re happy with what you got.
And there you have it! It’s nothing attractive, not a new hack of any sorts, but it’ll definitely help you improve your email copywriting skill. Now the next logical thing you’re probably asking is, “What do I write about?”
Not to worry, I got you covered with that too!
Before you write a single word, keep in mind that your email content must be:
- Educational. You always want to provide something that can add value to your readers’ lives, otherwise what’s the point of them reading in the first place? So you want to give either business tips, how-to’s, why you should do this, why you shouldn’t do that, or anything they can immediately implement to their businesses.
- Fun to read. Everyone loves to be entertained. And when they’re being entertained by something, their attention is going to be glued to that thing. The best, and my favorite, way to entertain my readers is to tell stories, specifically personal stories. Why? Because for some reason, people like to learn about other people’s lives. That’s why people are so interested in reading articles about their favorite celebrities’ personal lives. That’s why vlogs and reality TV shows are so popular. And add some of your own personality too so it’s easier for your readers to connect with you.
- Selling something. Whether it’s a paid product, a free training, or a new video, you always want your readers to do something after they finish reading your emails. Always include one call-to-action. Try not to include multiple CTAs to prevent any confusion.
Now let’s put this into action
Let’s say I want to promote “Affiliate Marketing 101,” a make-believe beginners level course that helps people start an affiliate marketing business from scratch all the way to getting their first commission.
I’d write an email that’ll look something like this…
I don’t know about you, but I’m not the biggest fan of interacting with other human beings. But don’t think of me as someone who hates people or anything, I just love solitude.
I’m the type of person who hates the phone. I hate sales calls and I hate cold calling. I won’t even talk to my friends and family on the phone. I’d rather communicate with everyone through email or text.
I’m the type of person who would rather write than speak. Going to networking events, speaking gigs, and sales meetings are completely off the table. I’d rather write reviews, ads, and articles.
And from a very young age, I knew I’ve always wanted to work for myself. But when I talk to people about it, they always say something along the lines of…
“Business is all about talking to people, if you don’t like that then you shouldn’t even be in business.”
For the longest time, I thought this was true. Business revolves around talking to other people, there’s just no way around it. I almost gave up my entrepreneurial dream.
Until a few years ago, I found a video about affiliate marketing. It doesn’t require any social interaction whatsoever, and all I have to do is write content and promote other people’s products. It was the perfect business model for me.
Fast forward to today. I’m living in my own house, corporate job free, and money coming in even while I sleep. If you’re like me and want to build a business for yourself, I teach you how to do it from scratch in my Affiliate Marketing 101 course.
But keep in mind, it took me years to get to where I am today. If you think you’ll be able to earn enough money to quit your job by making a website, writing a couple of articles, and sending emails here and there, you’re completely wrong. Don’t even waste your money on my course.
In celebration of Labor Day, I’m offering it at a 50% discount until the end of this week.
Click the link below to get your lifetime access and unlimited updates to this course.
Notice how it sounds like I’m having a conversation with someone. I’m not using any sophisticated, corporate language, and I shared a little bit of my personality (which is completely made up. I’m not like that at all in person) which makes the reader feel like someone personally wrote it for them.
And that’s how it’s done. Now to make your email marketing efforts more effective, use this process along with what I teach in my free e-book, “5 Steps to Create Money Generating Emails.” This book shows you step-by-step how to write compelling sales emails using a special framework that hits all the psychological points that gets your readers to buy whatever you sell them.
Get your copy of the book using the link down below.