Mapping Keywords to Useful Content – The SEO Strategy That Stands Every Algorithm Update
We know how difficult it can be to come up with exclusive and viral content ideas for your website. But getting the best from Google and other search engines isn’t as difficult as we’ve been taught. In fact, you just need to organize your website, keep the right content swipe file and map keywords to useful content.
To create useful, epic content you have to start with the beginning, and there is no bigger mistake than skipping the keyword research process. You have to develop the zeal to grow your business beyond where it is now. All you’ve to do is “capture your ideas”.
It Begins With Brainstorming
If you want Google to send you organic and targeted traffic, you need to first identify the most suitable keywords. The best is to start the keywords research process with brainstorming.
If you understand your niche properly, nothing can stop you from receiving insights every now and then when you listen and chat with your prospects, clients and even your friends.
We often miss out on the rich deposits in our minds or very close to us. We think the next best secret is somewhere in the cloud.
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Even today, cloud computing has ushered in a new mindset for web marketers. With all the great benefits of cloud computing, we’re yet to resolve how effective search engine optimization is done. When you brainstorm, intelligent questions you never imagined will pop up in your brain.
Capture the Right Keywords
Most profitable, less competitive and highly searched keywords we use for our clients when offering SEO services were gotten from brainstorming. Using just the Google Keywords Tool is risky, especially when you don’t know the difference between match types – you can’t rely on it.
Keyword research and relevancy tools are necessary indeed, but should not be the only channel you use to generate keywords. You should also keep a swipe file of keywords before and while executing a project.
The real keywords you could ever rank and profit from are ‘questions and objections from your target audience.’
You could optimize for the questions to improve organic ranking. When conducting an extensive market research, keyword tools can be beneficial – but brainstorming is more realistic.
Keep questions, objections and contributions made by prospects, readers and clients handy (capture them). They’re priceless gems for content writing.
Keep an Idea Swipe File
By now, you should have ideas flowing to you. All you have to do is jot them down.
Capture the ideas and create a swipe file. You could use Evernote or simply use notepad on your PC to save your keywords ideas.
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Whatever questions and objections you got during brainstorming section and by listening to prospects and website visitors (think surveys), write them down – you’ll make use of them soon.
Craft Relevant Content with the Ideas
It’s pretty straight forward. Open the idea swipe file, pick a viable one and use it to craft relevant and valuable content. Focus on answering questions and solving problems.
When you consistently provide the right answers, Google will take note of engagement using a metric we call SERP bounce rate and reward you. SERP bounce rate looks at how fast people are bouncing back to the search engine listing after opening a page. You want people to come on your website to consume the content and not to click back on the browser’s button.
The more questions you answer, the more engaged and trust your website becomes. Prospects, customers and clients are desperately looking for helpful websites. Most of the sites out there are regurgitated, nothing spectacular. And the problem isn’t far-fetched – there is no unique idea.
You can set your website apart from the crowd. Challenge yourself to consistently provide quality and easy-to-use contents. Prospects will stick around for more.
Get started today. Capture your ideas and grow your business via search engines – it begins with a creative keyword research through brainstorming and content writing.
Emma-Julie Fox writes for Pitstop Media Inc, a top rated Vancouver SEO company that provides services to businesses across North America. If you would like to invite the author to guest post on your blog please contact www.pitstopmedia.com
