Evergreen SEO Tactics: These are Always Here to Stay
Search engine optimization (SEO) is simply the process of increasing the number of visitors to a website by making it rank higher in the search results of major search engines. Some of the major search engines are Google, Bing, and Yahoo Search. However, Google is still the most used search engine. According to a statistic, Google is at the top, controlling around 65% of the total search, followed up by Bing and Yahoo with 33.1% market share.
This is the reason why most of the marketers still focus a lot on optimizing their sites, especially for Google. However, Google keeps on updating its algorithm, making it difficult for the marketers to maintain their position on Google. Nowadays, many marketers also focus on social media outreach to further increase their visibility. Despite changes in the algorithm, there are some SEO tactics, which are bound to stay forever. Yes, these tactics are always here to stay. In this article, we’re going to look at some of the tactics, which are always here to stay.
SEO Tactics that will stay forever
There are many SEO tactics that have appeared and disappeared in the past. The tricks that worked for many people in the past don’t work anymore because of the changes made by Google. For instance, you cannot rank higher in the major search engines right now by submitting low-quality articles to a large number of article directories like in the past.
However, there are some SEO tactics that are always here to stay, and that must be implemented by the marketers. Here are some of the evergreen SEO tactics.
The SEO tactic of exchanging value has worked in the past, and this tactic is still working. The idea of exchanging value was done with a link swap in the past. You link to someone, and they link back to you. This tactic was used by the group of website owners to consistently exchange links; however, Google later penalized the people who were using this tactic.
Although Google has penalized this tactic, the idea of exchanging value can still be widely seen in the world of SEO. For example, if I provide useful content to the website visitors, which solved their problems, they would be happy to share the link with their friends, on their blog, and also on their social media accounts. This will lead to extra exposure of the site, and it will positively impact your search ranking.
Smart keyword research
If there is SEO, marketers must do some keyword research, regardless of all the changes that may take place in the Google algorithm or other search engines’ algorithm. A great keyword research combined with the great content is still the best way to rank in the major search engines. This was not an easy job to do in the past, and it’s not an easy job in the present as well.
However, if you manage to do it right, you can get tons of traffic to your website. However, you should restrain yourself from stuffing many keywords into your article. This technique was used by many marketers in the past, which worked out for them. Now, the Google penalizes anyone who tries to use this trick to rank higher in the search engine.
There are many social media platforms used by billions of people all over the world. Facebook is the leader with over 2 billion active users, followed up by some other popular social media platforms like Twitter, LinkedIn, Pinterest, and others. Social signals play a crucial role in determining the ranking of your website, and it will keep on playing a crucial role in the future as well.
The use of social media platforms is one of the best ways to significantly increase your reach. A number of likes, comments, and shares mean that your post is liked by many people who have seen your content. So, it is better to include all the important social media plugins to your website to make it easier for the readers to like and share your content on their social media accounts.
Some types of content remain fresh for a longer period in comparison to other types of content. You should learn how to create such types of content to consistently rank higher for certain keywords. Some of the types of content that can be regarded as an evergreen content are:
And some types of content that are not regarded as an evergreen content are the news article, seasonal materials, trends, and others.
You should also make sure that your content is simple to understand for the readers.
Mobile-Focused SEO will keep on getting more importance
The mobile web traffic has already surpassed the web traffic of desktops. This is the reason you need to emphasize on making your website mobile-responsive. In today’s world of SEO, it’s not enough to publish the article on your website; you should see how your website looks on various other devices like smartphones and tabs.
As the awareness among the people is growing on the importance of SEO, the local business owners are trying to implement SEO to increase awareness and sales in their locality. The use of local citations, ratings, reviews, and local-specific searches is growing, and it will keep on growing in the future as well.
Emphasis on the users’ experience
There are millions of websites that are indexed by major search engines, and among them, thousands of websites could be competing in your niche. If a user has a bad experience on your website, then they are likely to move on to other websites to search for similar information. You should ensure that your website is simple to navigate and it loads faster. A study shows that nearly half of the users abandon the website if it fails to load within 3 seconds. This is the reason you should keep your code simple so that your website will load faster. Just remove all the unnecessary code that can increase your site’s load time.
Another important factor to consider is the security. You should make sure that your website is safer to use to gain the confidence of your website visitors.
Changes are inevitable in the world of technology, especially SEO. However, you will always find these tactics used by the marketers all the time, despite all the changes that have taken place in the past and the changes that will be there in the future. SEO is always here to stay, and so are these tactics. However, you should keep yourself updated with the latest changes if you want to consistently maintain a higher position on major search engines.
According to the statistic, there are over 61k Google searches in a second. This shows how important SEO is, and why every website owner should emphasize on SEO.
Stevan Mcgrath is a digital marketing professional who possesses expertise in brand design and development. Stevan is passionate about utilizing his diverse skill sets for new and innovative online marketing strategies. He has worked as a freelancer and a contributor to ProvenSEO. Despite having a wide influential reach, he seeks client satisfaction as his topmost priority. He also writes blog posts on recent digital marketing trends. To know his work and more details you can follow him on facebook, twitter, LinkedIn, Google+.