These days, having a website is only a part of the equation. There’s no point in having a website if no one visits it. This is where SEO comes to play and why you should go the extra mile and learn about great SEO tactics.
Did you know 29% of the world population uses Google on a monthly basis? That’s 2.2 billion each month and a whole lot of opportunity.
How do you stand out from the crowd?
81% of desktop search traffic comes from Google which makes them the market leader and your best bet to gain traffic and visitors.
Google Analytics is one of the many tools Google has that can help improve your website. As many as 30 million websites use this tool to increase traffic and visitors. This tool helped businesses optimize their websites by collecting data of website visitors and user behaviors. Companies such as National Geographic, Airbnb and Domino’s gained increase in engagement, CTR, page speed and even in revenue by fine tuning their websites based on analysis results provided by Google Analytics.
Keep an eye out for algorithm updates by Google, as even a seemingly small change can drastically alter results. After Google’s recent algorithm update, voice searches increased to 10% of all searches.
Marketers implement SEO in their marketing strategies because it’s worth the investment. 72% of marketers rate SEO as effective in lead generation and traffic increase. SEO-related spending is expected to reach $80 billion by 2020.
SEO has a significant influence on small businesses because consumers research about businesses before contacting them. 72% of consumers who search online visit the actual store within 5 miles. Despite its advantages, many small businesses still don’t utilize it with only 17% of small businesses invest in SEO and 25% invest in online marketing.
How do you maximize your website’s SEO?
First, make your website optimized for mobile use. Mobile/tablet search traffic that comes Google is a whopping 94%. It’s important that your site is easy to access on the phone because when users visit a site that isn’t optimized, ⅔ leave immediately.
Second, avoid having a visitor leave your site because it took too long to load. Page speed is a huge deal for Google (Google Stated it’s one of the ranking factors for SERP (Search Engine Results Page)).
Third, integrate social media in your marketing strategy. 74% of companies say Social Media is integrated in their SEO strategy. Platforms such as Facebook contributed 61% to all website visits in 2016.
What’s next on the list?
Mobile optimization, page speed and knowledge about SEO is important but content is crucial as well. According to a study, 48% of marketers say content creation is the most difficult SEO tactic.
Content needs a lot of attention and craft so it’s recommended you take the time you need to create the best one to gain traffic and visitors.
For more tips on SEO, check out this infographic below!
Andre Oentoro is one of the co-founder of Milkwhale, an internationally acknowledged infographic production agency. He helps businesses increase visibility on the internet with visual data and well-placed outreach campaigns. Read more on his latest guide to Viral Infographics and learn how to get the most value out of your website’s traffic.
