There are numerous social media platforms on the internet today, but only a few social media platforms are worth your time. As per the latest report, there are already over 2.4 billion active social media users with Facebook being the most popular social media platform by a huge margin.
With that said, there are some other popular social media platforms as well with their own special features that cannot be ignored, such as LinkedIn, Pinterest, Twitter, Snapchat, and so on. These social media platforms also have millions of daily active users.
As a marketer, it’s a must for your business to have a strong social media marketing strategy. While it’s true that there are tons of potential customers on social media platforms, but there are also tons of businesses, similar to yours, that is trying to sell their products and services.
If you want to stand out from your competitors, you need to make use of social media platforms in a smart way. The next part of this article will discuss how you can capture high-quality leads via social media marketing.
Top 7 Tips for capturing highly converting leads via social media marketing
If you wander around asking for tips with random people, they will suggest all sorts of things that will get you even more confused. Some of the tips might work out, but most of them won’t. People love to give suggestions whether they know about that topic or not, as it’s a human nature.
In this section of this article, we will reveal top 7 tips that work. All the tips that I’m about to mention are tested and have proven its effectiveness.
Here are the top 7 social media marketing tips that can help you capture highly converting leads.
Here is an interesting stat to prove how much people love offers, discounts, and promo codes. According to the study, 55% of the people in an average spend more than 2 hours a week, looking for special offers, discounts, and promo codes.
A social media marketer must make use of special offers to attract people to their page or a channel. The people just love sharing these offers and discounts on their social media account to make their friends and loved ones aware of these special offers.
By including an entry form or making your potential customers involved in an offer can help in capturing the qualified leads for your business. At the end of the post, you should make sure that there is a thing that encourages your followers to share the offer with their friends and family members.
In order to increase your reach, you can also partner with some other similar brands by offering them a win-win deal with your offer.
Polls and Surveys
People just love to give their opinions and they also want to know how many like-minded people there are. Instead of assuming what people want, you can create a poll to reach out to the people with your query.
Just create an interesting poll and see how many people would be interested to answer your question. Your potential customers and followers can provide you with a valuable information that you can capitalize on to capture qualified leads.
The poll can also be used for finding out what your customers like about your product and what are the things they dislike about your product. If you manage to work out on their problems, you can generate more leads with your ads.
Most of the major social media platforms have a feature that allows you to create an interesting poll within a few seconds. Many pages have tested out with polls and surveys using social media platforms, such as Facebook and Twitter, and they have gotten wonderful results from their campaigns.
The CEO of Marketing Nutz, Pam Moore, created a poll on Twitter to understand what her audience feels about B2B marketing on Snapchat. This has helped her to create a fresh content for her website.
If you can get your followers to refer your products and services to their friends, it would be awesome. It can be tricky to get them to do so, but there are brands that are managing to get an amazing rate of return on their campaigns with referral marketing.
The study shows that around 92% of the people trust the products and services that are referred to them by their friends. Try to come out with a compelling offer for the referrer and referee to get the most out of your social media marketing campaigns.
The tools, such as gift cards, cash incentives can encourage your followers to recommend the products and services to their friends and loved ones. There are social applications that allow the pages to easily create a referral marketing campaign for growing your customer base.
When you are just starting out on social media platforms, you should come out with something new that can attract more and more potential customers to your page. A discount code and flash deals can be a great way to increase brand awareness and capture qualified leads.
A strong call-to-action with the combination of a time constraint can entice the people to act fast to your campaign. There are many e-commerce companies that are using this method to reduce their cart abandonment rate. However, this method is also highly relevant for B2B businesses as well.
Here is an example of how this method of attracting new leads worked for Content Marketing Institute. This brand offered its followers to save $100 with a discount code on their registration. It worked out well for them and increased their traffic.
Promote gated content
Promoting gated content is one of the best ways to capture new qualified leads to your businesses. Many brands have used this method of capturing new leads and they have got a great result from their campaign.
The social media platform is a great way to reach out to your potential customers with your gated content. Create a gated content that would arouse the interest of your potential customers. Direct them to your landing page and get them to fill their information for attending the event or webinar.
There are many things you can do to capture the interest of your potential customers. Use images, GIF, infographics, and so on to create visually appealing content for your followers to get them attracted to your landing page.
Creating a post with image and GIF generates more engagement in comparison to the posts with plain text. Most of the people only take a few seconds to decide whether they want to visit a landing page or not.
So, you should make sure that your landing page is simple. Avoid any complications with your landing page.
Tweet chat or a live stream
Going live is a great way for the brands to connect with their potential customers. They can answer questions; interact with them, and so on to get close to their customers. Facebook live videos and Tweet chat have succeeded to generate a lot of engagement.
More and more brands are using this feature offered by the social media platforms to connect with their potential customers. They can direct their customers to their landing page by convincing them in a live video. The confusion and query can be addressed immediately with the help of a live video.
Paid social ads
The social media platforms have consistently reduced the organic reach of the business pages in the recent times. They are doing so to enhance user experience and it may also be for encouraging the brands to pay for the promotion.
However, the good news is that advertising on social media platforms is very affordable, which is the reason why it has attracted many small businesses. The targeting features offered by social media platforms is exceptional with brands being allowed to target people of a specific location, interest, demographics, age group, and so on.
Make sure you use strong call-to-action and attractive post to generate leads. You can encourage the people to download the e-book, attend a webinar, and so on.
Out of the many duties of marketers, getting high-quality leads are one of the major duties of marketers. Getting high-quality leads are exactly what is needed for businesses to take their companies to the next level.
With the boom of social media marketing, it’s not as difficult to reach the potential customers as it used to be. The result obtained from the study conducted by MarketingSherpa has revealed that the people, an age group of 18-34, are most likely to follow the brand they like on social media platforms.
If you manage to get your social media marketing strategy right, you can reach a huge mass of your potential customers and get some quality leads that can be your future customers. I’m pretty sure that the tips that I’ve mentioned in this article will help you to some extent to get some high-quality leads for your business.