When marketing your business to attract more customers and increase sales, you can no longer solely rely on a monthly newsletter or a direct mail campaign. The modern marketing strategy has been greatly influenced by the Digital Age and businesses need to keep up with these trends if they want to continue to nurture the sales funnel.
Social media has greatly influenced the way businesses attract customers and increase sales. In fact, 80 percent of customers expect businesses to be on social media. Clearly, if you aren’t using social media to engage with your customers, you’re missing out on a huge sales opportunity.
Consumers use social media to learn about products before they purchase them and find the best deals. In fact, 77 percent of online shoppers consult ratings and reviews before making a purchase. This is why businesses should use social media to build awareness of their business and build trust with customers.
When using social media to nurture the sales funnel, there are a number of key factors to remember. Social media can be used to spark awareness, interest, boost conversions, and boost sales. There are several social media platforms and tactics that are effective for nurturing the sales funnel through social media.
For example, if it’s your goal to spark interest in order to nurture the sales funnel, there are a number of tactics you could implement. Build an online community through posting valuable content and engaging with your followers. This is a great way to keep customers interested in your brand and returning to your business to make more purchases.
Social media can be a powerful tool for nurturing the sales tunnel. To learn more about the benefits of social media and how you can use it to market your business, check out the following infographic:
