Leads are the lifeblood of an online business as this where the vast repository of potential customers is to be dug from. The traffic coming in on your platform, be it your app, websites, social media pages or even your blog might be immense, but numbers themselves don’t further numbers. It’s an art to convert that traffic into a lead as not everyone is interested in what you sell and piquing one person’s interest is entirely different from piquing another’s.
In olden days, leads relied on luck; you went all out with your entire arsenal ready to indulge in marketing which was directed at anyone and everyone resulting in a huge redundancy in much of your marketing efforts.
Cold calling, a face to face conversation or industry reputation were required to generate leads into a business but things have evolved a lot from that and now it has become immensely easier to generate valuable leads by accessing a wide variety of channels and tools that are exactly interested in what you might be offering but while technology has made it easier to generate leads, the complications have risen into how to convert those leads into real time customers. The value creation is an extremely important part of the whole process, let’s look at some ways in you can maximize the value you get out of your leads and make your online business flourish like never before:
Taking a generated lead further by establishing a communication channel:
When a potential lead happens to generate itself, the process of building trust should begin with making the lead realize that we do actually care about your raw interest in our online presence and we are going to make an effort into building a relationship with you. Online business can be quite impersonal up to the time when tools and techniques guide the lead into your channels but a human effort is required to acquire a rapport with it to make it follow you any further down the funnel and let you optimize itself by becoming an avenue for generating income.
For e.g. you have a free ebook on offer on your website. Anyone wanting to download that ebook would need to register in his/her contact info into your database, thereby generating a potential lead. When you get hold of that lead, you need to follow up with the person behind the download as to how much did he like the offering? Was it of value to him/her? Was there any difficulty in the process? When such things happen, the lead feels cared for and respected hence enhancing the opportunity to make him/her further interested into anything you might have on offer for him/her.
Gain credibility by building trust:
People only buy from businesses that they trust are not going to rip them off, offering the best deal and are leaders in their niche and all that comes from gaining credibility by providing high-value content to the visitor that has considerable information which is useful to him/her on many fronts. It helps in not only making credible as an industry expert but it also increases your presence on the online circuit when people like, comment and share your posts on a regular basis which itself has vast potential to generate immensely valuable lead to your online business.
Being credited as being a reliable source of information will make it more likely to get people to respond positively when you tend to contact them as they already have trust in you.
Optimizing landing pages and building a great website:
What most online businesses don’t realize is that in the online world, what helps is a lot better than what is flashy. No doubt the website should have great branding and an interesting design to catch the eye of the visitor but when operating an online business the foremost factor that you have to keep in mind while getting a website made is to make it optimized for conversions and generating leads by placing live customer support, strategically placed CTAs, better product views and easy access to everything on offer. When you do that, half of the work will be done by the website itself rather than you laboring to catch the leads.
The millennial consumer looks for easier ways to solve a problem or to fulfill a possible need if your website is complicated or too lax, the chances are that the visitor might be turned off by what he/she finds there. Make your website great by valuing the time and effort of your visitor and your effort will be rewarded in full by the visitor by becoming a potential lead which you could run your business successfully from.
