The Ultimate Guide to Email Marketing for Beginning Internet Marketers @ Online Entrepreneurs. (2017 Edition)
This is going to be a very helpful how to training guide that will show you the steps that you need to take as an online entrepreneur to build up a nice sized email marketing list @ increase your profits.
Email marketing especially in 2017 due to increased competition is critically important to build up a nice customer base so that you can sell your products, or services, to your leads and grow your business.
Of course, that is why any internet marketer, affiliate marketer. or online entrepreneur wants to build a huge email list.
To make your business money right?
Fact: Email marketing is the most effective advertising medium in existence in the return on investment aspect.
For Example: About 85 to 90% of my personal online earnings come directly from my email list.
You get the point:)
So it is critically important that you learn the steps that you should take to get started with an email list, the tools you will need to grow your email list, and the training that you will need to make the most amount of money possible from your email subscribers.
Remember the money is in the email list.
So, lets get started.
How To Start Your Email List – Step 1:
Your first step is picking a reputable email service provider I use Aweber and have been for like 8 years now so I know the platform like the back of my hand. I recommend Aweber, and Getresponse.
These two are the creme of the crop have the biggest customer bases, the most tools, and a great deliverability rate.
The majority of email marketers use one of the two email marketing platforms that I mentioned above.
If you are thinking of starting an email list go with one of the two that I listed.
Ok moving on.
How To Build Your Email List – Step 2:
I will use a self hosted WordPress blog for this example.
A self hosted WordPress blog is when you buy your own domain name and install WordPress.org not the free WordPress platform for those of you reading this blog post who are not familiar with WordPress.
If you have a website or a blog you are going to want to have an opt-in form on the left or right hand side of your blog in the widget area depending on your WordPress themes layout.
You will also want an opt-in form of some sort on the very top of your blog which is considered above the fold in marketing terms.
Above the fold is the first thing a visitor sees when he arrives on your blog, or website without scrolling down on there mouse.
( There are free and paid plugins that you can install that will make your above the fold opt-in forms more attractive and convert a lot better )
You can see mine at the top of this blog for example.
Where your placing your email opt-in forms above the fold you will get a lot more subscribers because that is going to be the first thing a visitor sees, so they are more likely to take action, and place there contact details in your opt-in form depending on if you have a good offer or not and how well it converts.
The next place where you want to place your opt-in forms is directly below your blog content to maximize your leads.
Now lets move on to step 3.
How To Build Your Email List – Step 3:
When you are collecting leads outside of your blog from the various ways that you are going to be trying to drive traffic to your opt-in forms such as social media marketing, forums, blog commenting, and paid advertising like pay per click on Google, Yahoo, and Bing for example.
Then you are going to want to have a highly converting squeeze page, or landing page.
A squeeze page gives a lead two choices.
Choice 1: Visitor Opts-in to your email list.
Choice 2: Visitor leaves the page and decides not to opt-in to your list.
A Good opt-in page should convert at around 50% or even higher.
So 1 out of every two visitors should sign up to your email list.
Squeeze pages or landing pages are made for one thing, and that is to build your email list, so use them.
This is the squeeze page generator that I use it is called Landing Page Monkey and they convert extremely well.
So, lets get started adding a follow up sequence and broadcasts to your new email subscribers now that you have the necessary tools to get the job done correctly.
How To Build Your Email List – Step 4: ( The Free Offer )
You are going to create a free offer to giveaway to your new email subscribers to entice them to giveaway there email address to you.
Your free offer can be a how to video, an ebook, a case study of some kind, or even a free software if you want to go that route.
A lot of people go the private label rights or plr route where you can buy the rights to giveaway an already made ebook, video course, or free software.
If you want that the full definition of private label rights just Google it.
Remember Google is your best bud:)
People really overthink this aspect of there marketing, just give your potential subscribers something of value and they will opt-in.
Better to have the ball rolling with a free offer already set up than nothing at all and your losing potential subscribers you can always switch it up later.
Obviously the better the free offer, the better chances of generating new subscribers, but don’t overthink it to much remember test, test, test.
If the offer isn’t converting well change the headlines + text in your forms.
Or even change up your free offer, and find out what works the best for your conversions.
( Usually short + sweet converts the best )
Ok moving on.
How To Build Your Email List – Step 5: ( Traffic Generation )
Now that you have everything setup and ready to roll you should.
Have a blog, or a website with your opt-in forms strategically placed in the designated areas that I covered above.
You should have a landing page or squeeze page for any internet marketing that you are doing outside of your blog to collect leads.
Now lets drive some targeted traffic to your opt-in forms and get some new email subscribers.
My favorite ways to collect email leads are through social networking sites like Facebook, Twitter, Linkedin, Googleplus, classified ads, my blogs, and of course the powerful Youtube video marketing strategy.
I will cover a few of my favorite ways to build up my email list right now.
Facebook Marketing – Build up a Facebook Fanpage that revolves around your business and pin a post at the very top of Your Facebook Fanpage so it is the first thing that visitors to your fanpage see.
I would also join a site called Fiverr – Fiverr is a site where you can buy gigs for $5 bucks and have someone design you a Facebook cover with a link to your email opt-in form in text inside the Facebook cover and just promote your Fanpage to grow your customer base. This guy does a really good job rudyisfat I have used him numerous times.
Classified Ads – If there is a forum or popular website that revolves around your niche that offers paid classified ads buy one this is a great strategy to get some great new email leads added into your business.
Linkedin – Create yourself a nice Linkedin profile and build up your following + another great strategy is to join groups that are directly related to your business and submit helpful posts which lead over to your landing pages or squeeze pages to build your email list.
Youtube – This is probably my all time favorite internet marketing strategy to build up my email list. I like to submit very helpful how to videos and ask for peoples email addresses in exchange for a cool fre offer that I am giving away. You can check out my Youtube channel by clicking here if you want to see what I am doing.
How To Advertise To Your Email List And Turn Your Email Leads Into Paying Customers – Step 6:
I can go on and on about how to make the most money possible from your current email subscribers but it would get way to long, and boring.
No-one likes long and boring right?
Yeah i though so;)
I feel, as do most people nowadays that the best way to learn how to actually turn your email leads into paying customers is through a great how to video training course.
I actually bought and reviewed this course recently and it has some excellent tips on how to write effective emails that turn into sales, the frequency that you should be emailing your subscribers, how to format your emails correctly, the length of your emails, and much more.
Did I mention that this email marketing course is taught by a 7 figure internet marketer who made over a million bucks last year?
I thought I would throw that out there:)
Anyhow here is the link.
Recommended Resources To Build And Grow Your Email List That I Discussed Above:
These Are The Resources I Talked About In This Blog Post To Help Build Your Email List @ My Recommended Email Marketing Training For Internet Marketers.
My Recommended Squeeze Page – Landing Page Creator
1 Free Month With Aweber Discount Link To Help You Out Below.
My Recommended Email Marketing Training Course.
For more email marketing training that shows you step by step how to write emails that sell this is the course that I bought, and it helped me out a great deal.
This internet marketer did 7 figures last year so he really knows how to sell in his emails, and he is going to teach you how to do it effectively.
I’ll leave the link directly below if you want to check it out.