Do you want to grow your business rapidly in 2015? Well, the secret to success may lie in having a highly successful affiliate program. Affiliates can distribute your message and your product to thousands of people very quickly, and really act as an army of salespeople at your fingertips. But the secret to a successfully affiliate program is being able to consistently attract new, high-quality affiliates. Here are 10 ways to do that:
- Have an affiliate page on your website
If people are interested in joining a new affiliate program, then make life easy for them by including a dedicated page on your website. You should include as much information on your affiliate program as possible, such as the percentage commission they can receive, any upsell opportunities, and current promotions. In addition, give people the opportunity to sign up to your mailing list so they can be kept informed.
- Promote your affiliate program to existing customers
There is no one better positioned to promote your product than an existing customer, particularly if they took the time to contact you with positive feedback. So if you have customers raving about what you do, then why not invite them to make some money by joining your affiliate program? The most straightforward way to do this is to simply email your list and invite them to apply for a space on your affiliate program.
- Contact competitors whose brand and business you admire
Gone are the days where competitors were to be feared. In the modern online world, creating partnerships with other businesses who offer similar products is a fantastic way to grow your business. Always start by approaching businesses who you really admire, because if you value what they do, chances are so will their other customers. If you manage to form an affiliate relationship, that relationship could be incredibly valuable for your business.
- Create a too-good-to-be-true offer
Affiliates want to promote a product that is worth their time and effort, so provide a generous commission structure, and reward those affiliates who bring you the highest quality traffic (and sales).
- Invite affiliates to review your product – for free
One of the best ways of promoting your product is to get affiliates to provide an honest review on their website. An authentic review written with detail and knowledge is a valuable marketing tool. So make this as easy for your affiliates as possible by providing them with a free review copy of your product.
- Promote your affiliate program on safe lists
Safe lists are often dominated by other marketers who are already promoting affiliate products, so they are a great source when looking to expand your affiliate program. Furthermore, you get the added benefit of using a free safe list, so it shouldn’t cost you anything to email your affiliate offer to several hundred people (or potentially thousands, depending on the safe list you use).
- Advertise your affiliate program on social media
Don’t forget about the power of social media: find the right places online and you could be promoting your product to hundreds or thousands of potential affiliates. Look for existing groups on Facebook, relevant people to follow on Twitter, and even Instagram and Pinterest offer hidden gems when it comes to finding affiliates.
- Talk about your successes
When affiliates review a product and make a decision about whether to promote it or not, one of the first things they look at is where or not that product is successfully selling. So provide affiliates with information on your sales to date, conversion rates, and earnings per click. You could even get successful affiliates to provide you with a testimonial about their own experience in promoting for you.
Affiliates may often be promoting dozens of products and they may be time-poor, so make life easy for them by creating a marketing tools page where they can copy and paste pre-prepared content such as emails, blog reviews and banner ads. Clearly link to this on your main affiliate page so it is easily found.
- Carry out regular promotions and keep affiliates informed
Affiliates love promotions. So make sure you have regular promotions to tempt new customers with special offers and bonuses. You could even offer a competition to your affiliates for those who make the highest sales in a given time period.
So if you are struggling with an affiliate program that is really lacking momentum, apply these ten strategies today and you will soon start to see new affiliates making enquiries and your business growing as a result.
About the Author
Lauren Lambie is founder of http://www.fromcorporatetocareerfreedom.com supporting other aspiring entrepreneurs on their journey to start their own businesses