5 Crucial Tips For Promoting Your Business On Twitter
Just about every entrepreneur on the planet with access to a smartphone or web is using Twitter marketing. The main reason for this is to help them with promoting their businesses to their target audience. Twitter is part of the crucial components used in marketing your business on social media alongside others such as Facebook, Pinterest, and LinkedIn.
So what’s Twitter all about?
Twitter is a short message communication tool that will allow you to send out short messages (tweets) to people who have subscribed to you (followers). In the tweets, you can include links to your web content including blogs, PDF documents and website pages among others. Pictures and videos can as well be included. The bottom line here is following other Twitter users as others follow you. This way, you will be able to read, reply or share their tweets with others as they do the same. This opens the ground for crucial conversations that are important for Twitter marketing.
All Twitter does is getting people to know about your products, idea, service or project instantly. However, your success in effective business promotion through Twitter depends on your ability to frontier yourself as the kind of poster that people choose to follow since only your followers have the chance to see what you post.
The following are the top tips marketers are using to be successful in their Twitter business promotion.
Focus on conversing with your audience
The main goal on Twitter should be to converse with people not sending out sales pitch after another. This way, people will get interested in your products or services without you working hard to convince them. You, therefore, need to focus on answering your audience’s questions and educating them about the products or services to capture their attention. Sales pitching is a good strategy but, honestly, people are getting tired and will send them running.
Conversations are the best way to present your brand to the public. Remember, your Twitter account and profile speaks a lot about your business. Take this chance to tell your business story to the Twitter community in a conversation way. While having conversations with your followers and the people you follow; don’t forget to augment your conversations in a consistent manner that tells more about your brand.
Listen more than your tweet
In any case, listeners are the most successful individuals. This is the most crucial rule you need to pay close attention to especially for beginners. Remember most of your Twitter followers are people you don’t know just like attending a party full of strangers. You need to find out who they are and what they are talking about.
Learning about your audience interests will put you in a better position to figure out how you will fit into what they are talking about and how you can positively contribute to the same.
Start by following the right people and read their tweets often before you start contributing. You may decide to use Twitter search to see and understand what people are talking about regarding certain topics that you are also interested in or staying up to date with various social media marketing trends to understand what is new in the industry and people’s comments about the same. This way, you will have all the information you want and possibly be in a better position to give worthy contributions.
What you tweet counts a lot in the success of your twitter marketing. Therefore you need to learn before taking part in any conversation.
For you to remain relevant and be in a position to get the information you want, limit the people you follow with the following criteria;
Follow your customers
Follow your business partners, contractors, suppliers, and vendors
Follow your competitors
Follow trade organizations and professional organizations in your industry
Follow business in your locality
Follow your professional network- these are mostly businesses run by people you know on a personal level
Be helpful to others
After learning what people are talking about certain topics, it is time for you to start tweeting too. However, you must ensure that your tweets are perceived to be ads. Your tweets must be designed in a way that they will offer some help to others reading the tweets.
For better results, learn to respond to people’s tweets and offer solutions to their concerns in the best way possible. Give credit to people’s ideas, and you can be sure they will do the same for you. In Twitter promotion, you don’t just talk but talk smarter by ensuring your tweets are designed in a way that they offer what your audience wants and capture the things that promote your business. Many Twitter handlers prefer talking about how their products and services benefit their customers.
The more helpful you get, the more people will want to converse with you. It is the people that you converse with that will be most receptive to your tweets and ideas shared.
Give your followers exactly what they want
Your followers are not your followers by accident. They are following you for a reason and for that reason you need to give them useful information regarding what they want and answering their questions in the best way possible. Some followers started following you based on what you have posted on your bio or account name. Drifting from that will make your followers confused on who exactly you are and what you are talking about. For instance, if your bio is SME expert and writer, your followers don’t expect you to talk about how to rare dogs because they will get confused or rather irritated.
If you are interested in other things outside what your account name and bio suggest, you better set up another Twitter account focused on that topic. Your followers’ expectations, therefore, should be kept in mind at all times for you to be able to have meaningful conversations with them and having your Twitter marketing on the right course.
Don’t just feed them feeds
Many people get it wrong at this point. Just because you have a website with RSS feed and have set up a Twitter account to automatically read and send out feeds doesn’t mean you are at the top of staying in touch with your followers. The idea is great but, you need not leave it there. Just don’t turn your Twitter into a bulletin board; be there and participate in the conversations with your followers.
In addition to setting up atwitter feed to get RSS feeds and sending them out automatically, you need to be there to read other people’s tweets, respond to them and send out personal tweets concerning specific topics. This way, you will be able to create a personal touch with your followers, and this will go a long way in promoting your brand.
After mastering these useful tips of marketing your business on Twitter, there are still more ways you can use Twitter to promote your business and meet the set goals. Some of them include;
Measuring your Twitter performance
Building your Twitter community using tools to analyze your followers and reach out to your target audience
Find out which tweets are more effective with your prospects
Expand your Twitter conversation topics without drifting outside the main purpose you set up your Twitter account
Fine-tune your Twitter presence from time to time with necessary adjustments to get better results especially when you get a slump.
Just like other social media channels, the effort you put into Twitter marketing determines the rewards you get from it. Following the rules as exploited above, you can be sure this channel will be an excellent promotion tool for your business.
Stevan Mcgrath is a digital marketing professional who possesses expertise in brand design and development. Stevan is passionate about utilizing his diverse skill sets for new and innovative online marketing strategies. He has worked as a freelancer and a contributor to ProvenSEO. Despite having a wide influential reach, he seeks client satisfaction as his topmost priority. He also writes blog posts on recent digital marketing trends. To know his work and more details you can follow him on facebook, twitter, LinkedIn, Google+.